In-Game Advertising

Anzu.io, the world’s most advanced in-game advertising platform, today announces a new partnership with OpenX, a premium independent advertising exchange connecting the world’s top brands with consumers across the most trafficked websites…
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Leading in-game advertising specialist Adverty AB (publ) announces a partnership with TapNation, as the French hypercasual publisher includes Adverty's seamless in-game ad formats within several current, and upcoming titles - the result of…
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Adverty AB (publ) announces a partnership with hyper-casual publisher Playducky and the launch of worldwide hit Riding Extreme 3D, as the leading in-game advertising specialist monetises the publisher's growing traffic volumes with its…
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World’s Leading Mobile In-App Exchange First to Offer Access to High-Performing Traffic from All of the World’s Leading In-Game Advertising Platforms InMobi, the world's leading independent marketing cloud, today…
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In a new report from Bidstack, the leading gaming monetization and advertising platform, the London-based company explains how the impact of the pandemic led to a breakthrough year for in-game advertising in 2020. While national lockdowns…
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Tell us about your journey into marketing technology and how you started at Adverty? It all started with a deep interest in advertising and marketing. Since 2000, I have worked in different positions with more or less all forms of digital…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Adtelligent, Adverty, InMobi, Origin, to Centro. Adtelligent Introduces Native Support for AMP…
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Anzu.io, the world’s most advanced in-game advertising platform, announced today a new partnership with InMobi Exchange, the world's largest independently owned mobile in-app advertising exchange. Gaming, with its audience of over 3.1…
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Join the leading in-game advertising specialist on 3rd March to find out more about this opportunity and for the chance to win up to $50,0000 Adverty, the leading in-game platform for advertisers, agencies and game developers, will…
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AdColony, the in-app marketplace for brands, with a focus on gaming, unveiled sponsorship rights to Moonton’s best known multiplayer online battle arena game, Mobile Legends: Bang Bang, via their recently announced partnership with…
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Beta measurements taken in January, February verify Bidstack as a low IVT in-game advertising channel for brands to engage global gaming audiences Bidstack announced the first results of its collaboration with Moat by Oracle, sharing…
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Nazara’s subsidiary, Next Wave Multimedia Pvt Ltd., exclusively partners with Israel-based Anzu with the aim to bring advancement in blended in-game advertising for the second edition of their award-winning World Cricket Championship (WCC)…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Adverty, iClick, aMVG, TapClicks, to MOLOCO. Adverty and Verizon Media Announce New Deal to…
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Adverty AB (publ) announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms.…
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Turkish Addressable Media AdTech leader aMVG and in-game advertising platform Anzu.io have announced a partnership to bring in-game ads to the addressable media landscape. aMVG will serve as a representative of Anzu in Turkey, a gaming…
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Industry heavyweight Anders Rössel joins following significant growth potential to head up finance and investor relations at Adverty Leading in-game advertising platform, Adverty, has announced the appointment of Anders Rössel as Chief…
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Anzu.io, the world’s most advanced blended in-game advertising solution, announced a new partnership with Digiseg, the Copenhagen-based company building audience data for digital marketing. The partnership brings precise, cookie-free data…
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Admix, the fast growth London-based games monetisation company, has expanded its commercial team with two major hires in the US and EMEA. These two appointments are the first part of the Admix 2021 expansion plan that will see the company…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from UENI, Adverty, Comscore, Adform, to Winterberry Group. UENI Announces Extended Support for Small…
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In initial survey, leading snack brand saw double-digit brand attribution lift across multiple indicators Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced it has completed the first of…
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