Partnership Enables Enhanced Audience Targeting On Gaming Consoles Tru Optik, the most widely used audience intelligence and data-management platform (DMP) …
Bidstack Launches in the US and Appoints Fisher as Head of Sales
London-based ad tech company, Bidstack Group PLC, whose tech enables brands to buy ‘within game’ advertising programmatically, in games titles …
Three More Years: Sports Interactive Extends Partnership with Bidstack Until 2022
Bidstack, the in-game advertising platform, and Sports Interactive, Sega’s world leading developer of football management simulations, have extended their multi-year …
Bidstack Announces Acquisition of Ad Fraud Prevention Company Pubguard
Bidstack Group, the in-game advertising group, announced the acquisition of ad fraud prevention platform Pubguard. The move is designed to …
Bidstack Reveals Results of Independent Study by Lumen Research
Bidstack Group, the native in-game advertising group, has announced the results of an independent study which used eye tracking technology to …
Interview with Mark Robinson, Founder and CEO, deltaDNA
"Increased player engagement with certain ad formats does point to innovation and progression in ad tech, but it also reflects …