Browsing Tag

inbound marketing

SmartBug Media Named No. 141 on the Inc. 5000 Regionals List for California, Marking Its Second Consecutive and Highest Ranking

Inc. magazine today revealed that SmartBug Media is ranked No. 141 on its second annual Inc. 5000 Regionals: California list, the most prestigious ranking of the fastest-growing California-based private companies. This is the second consecutive year that SmartBug® — a leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, revenue operations and public relations — has…

SmartBug Media Promotes Jen Spencer to Chief Revenue Officer

Spencer will Oversee the Entire Customer and Revenue Lifecycle, as SmartBug® Integrates Sales, Marketing, and Client Services to Better Serve Customers SmartBug Media—a leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, revenue operations, and public relations—relations—announced that it has promoted Jen Spencer to its newly created role of Chief Revenue Officer.…

SmartBug Media Named HubSpot 2020 Impact Award Winner

Recognized in the "Grow Better: Marketing" Category, SmartBug Demonstrates Ability To Implement Growth-Oriented Campaigns That Incorporate Strategies Beyond Standard Inbound Marketing Techniques SmartBug Media—a leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, revenue operations, and public relations—announced that it was named a winner in the Grow Better:…

Americaneagle.com Named HubSpot Platinum Solutions Partner

HubSpot, the world's leading inbound marketing, sales, and engagement platform, named Americaneagle.com as an official HubSpot platinum solutions partner. This recognition was awarded only seven months after Americaneagle.com joined HubSpot's partner program for the first time. Platinum certification gives Americaneagle.com the ability to gain exclusive access to the latest HubSpot products while providing the best tools and technology to help clients reach their goals. HubSpot continues to raise the standards of their…

What Does an ABM Journey Experience Feels Like in 2020?

My fellow marketers, I'd like to ask you a question: Are you stuck? Do you feel like you and your team are stuck in traditional B2B marketing? Let me explain. For roughly six years, I've led the marketing team at 3Play Media and honed my skills with inbound marketing. I became an expert in this strategy, as this was the one our company had chosen to pursue. It was working for the most part and helping to fuel our growth, but we began to see some holes in the approach over time. Simply put, we were stuck. We decided to…

SmartBug Media Earns HubSpot Advanced CMS Implementation Certification

SmartBug Media -- a leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations -- announced it has been named a HubSpot Advanced CMS Implementation Certified partner. By earning this impressive distinction, SmartBug joins an exclusive group of providers designated by HubSpot as partners of choice for advanced website projects. Instead of relying on…

SmartBug Media Adds Digital Marketing Agency Veteran Carey Isom to Its Board of Directors

Top-Rated Digital Marketing Agency Positioned for Next Stage of Evolution and Growth SmartBug Media leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—announced it has added agency veteran Carey Isom to its Board of Directors. Isom will add another layer of strategic guidance to SmartBug's® leadership team as it advances through its next…

SmartBug Media Named to HubSpot’s Partner Advisory Council for the Second Year in a Row

HubSpot's Top-Rated and "Elite Tier" Partner Looks to Add Valuable Insight to Help Guide the Future of Its Global Partner Program SmartBug Media—a leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—announced it has been named to HubSpot's Partner Advisory Council (PAC) for the second year in a row. As part of a highly select group of…

Twenty Over Ten Launches Integration With Wealthbox to Save Financial Advisors Time, Maximize Lead Generation, Strengthen Relationships And…

New Partnership Leverages Prospect And Client Interactions Through Data Synchronization Solution Twenty Over Ten, an industry-leading SaaS company, today announced a new integration with Wealthbox, a modern provider of client relationship management (CRM) solutions for financial advisors. This new integration is a contact sync between Wealthbox and Lead Pilot, where advisors can sync contacts from Wealthbox to Lead Pilot daily to automate their inbound marketing efforts. Marketing Technology News: Modus Create Named a…

SmartBug Media Strengthens Executive Team By Adding Senior Talent in Operations, Finance, and Technology Integration

Top-Rated Digital Agency Adds Industry Veterans As It Scales Core Business and Introduces New Lines of Service SmartBug Media®—a leading Intelligent Inbound® marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—today announced it has added three key positions to its executive team. Troy Scarlott joins SmartBug® as Chief Operating Officer, Mark Diment joins the team as…

Twenty Over Ten Introduces Ambassador Program – Affiliates to Make 12% of Net Sales

New Referral Program Provides A Mutually Beneficial Way to Enable Financial Advisors to Experience the First Inbound Marketing SaaS Solution for Financial Advisors Twenty Over Ten, an industry-leading SaaS company, announced the launch of the Lead Pilot ambassador program. The program was launched to better support and incentivize marketing agencies, consultants, and others who work directly with financial advisors and insurance professionals on marketing and lead generation. Unveiled at the T3 Advisor Conference in…

MarTech Primer: Types of Marketing Data

In 2020, Marketing leaders understand the evolving nature of Data Management Platforms. Yet, a majority of these leaders have a tough time executing their strategies. This is largely attributed to three factors - Lack of Time Inadequate tools and processes Talent Attrition Even for Marketing teams who manage to tackle these challenges have to face a serpentine task to justify their increased data and analytics budget. It’s new, but a straightforward priority - it’s ‘Privacy’. To better understand the…

MarTech Primer: What is HubSpot Marketing?

HubSpot is an Inbound Marketing and Sales software that assists organizations with pulling in visitors, convert leads and close clients. You can utilize HubSpot Marketing features to create landing pages, make websites and email sequences, and oversee collaborations with your leads and clients—all while examining the achievement of campaign and recording user behavior. HubSpot has a broad number of tools to track user's behavior and actions in the purchaser's journey. The tools are stacked into "hubs"— you can buy them…

MarTech Primers: Inbound Sales Vs Inbound Marketing

Sales and Marketing - two departments always in conflict about demarcating their specific roles and responsibilities. Being an Inbound Marketer and a Specialist in Content Marketing, I can very well understand the root cause of this problem. Many companies do not differentiate between these two functions. Over and above that, many companies have a single team to perform both. Too much of bashing, isn’t it? Let us focus on the topic i.e. how is Inbound Sales different from Inbound Marketing and how these two functions can…

Top 7 Types of Content to Improve Your SEO Rankings – a Guide

Search Engine Optimization (SEO) is very important for website growth and the statistics back it up. Google alone receives more than 78,000 searches per second, the top results are based solely on SEO and there are also other engines such as Bing. Research shows that organic traffic is almost 6x better than paid search ads and 61% of marketers say improving SEO is their top inbound marketing priority. There are many ways to improve your SEO rankings but good content appears to be the driving force behind every successful…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from SmartBug Media, Zipwhip, InsightSquared, Aki Technologies, TimeTrade Sync, Yelp, Fastline, and SRAX. SmartBug Media Named a HubSpot Elite Partner, Becoming One of Only Six Agencies to Earn the Distinction Worldwide SmartBug Media—the leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through…

CG Life Acquires Colorado-Based Digital Marketing Agency The Market Element

Acquisition to Enhance Inbound Marketing, Marketing Automation and Industry Expertise of Combined Company CG Life, an integrated marketing and communications agency focused on life science and healthcare, has acquired The Market Element, a digital marketing agency located in Colorado. The acquisition reflects CG Life’s continued organic and inorganic growth and sets the stage for future strategic partnerships. The companies did not disclose financial terms of the deal. Today we welcome @Market_Element into the CG Life…

Podcasting: The Heartbeat of Your Marketing Strategy

Marketers have no shortage of responsibilities generating demand, nurturing leads, developing brand messaging, creating content, maintaining customer relationships, executing a go-to-market strategy, measuring impact and...should I go on? It’s safe to say there are a lot of pieces to the Marketing puzzle, and it’s simply impossible to do it all. But what if you could use just one piece of creative content to accomplish all of your key objectives throughout the entire Marketing funnel? Today, more brands are taking a…

4 SEO Hacks for SaaS Inbound Marketing

When we launched Kissflow for procurement teams last fall, we faced the same problem every other SEO Analyst faces: how do we grow our organic visitors? The obvious answer was content. We did the obvious things that every single “SEO Best Practices” blog talks about, but we knew it wasn’t enough. Generating quality content consistently and optimizing it for search engines can work wonders for your organic growth and you’ll see how exactly we went about that. Hack 1: Everyone loves a comprehensive article for one…

TechBytes with Nicholas Holland, GM/VP of Product (Marketing Hub) at HubSpot

Tell us about your role and the team/technology you handle at HubSpot. As a VP of product and the General Manager of our Marketing Hub, it’s my job to ensure that our Product team is building the tools that today’s marketer needs to get their job done and grow the business. We’ve seen a shift lately in the overall role of the marketer. It used to be marketers would write content, create conversion points, nurture converted leads through an ad or an email, and pass them off to Sales. Now, we see marketers are really owning…