Browsing Tag

inbound marketing

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from SmartBug Media, Zipwhip, InsightSquared, Aki Technologies, TimeTrade Sync, Yelp, Fastline, and SRAX. SmartBug Media Named a HubSpot Elite Partner, Becoming One of Only Six Agencies to Earn the Distinction Worldwide SmartBug Media—the leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through…

CG Life Acquires Colorado-Based Digital Marketing Agency The Market Element

Acquisition to Enhance Inbound Marketing, Marketing Automation and Industry Expertise of Combined Company CG Life, an integrated marketing and communications agency focused on life science and healthcare, has acquired The Market Element, a digital marketing agency located in Colorado. The acquisition reflects CG Life’s continued organic and inorganic growth and sets the stage for future strategic partnerships. The companies did not disclose financial terms of the deal. Today we welcome @Market_Element into the CG Life…

Podcasting: The Heartbeat of Your Marketing Strategy

Marketers have no shortage of responsibilities generating demand, nurturing leads, developing brand messaging, creating content, maintaining customer relationships, executing a go-to-market strategy, measuring impact and...should I go on? It’s safe to say there are a lot of pieces to the Marketing puzzle, and it’s simply impossible to do it all. But what if you could use just one piece of creative content to accomplish all of your key objectives throughout the entire Marketing funnel? Today, more brands are taking a…

4 SEO Hacks for SaaS Inbound Marketing

When we launched Kissflow for procurement teams last fall, we faced the same problem every other SEO Analyst faces: how do we grow our organic visitors? The obvious answer was content. We did the obvious things that every single “SEO Best Practices” blog talks about, but we knew it wasn’t enough. Generating quality content consistently and optimizing it for search engines can work wonders for your organic growth and you’ll see how exactly we went about that. Hack 1: Everyone loves a comprehensive article for one…

TechBytes with Nicholas Holland, GM/VP of Product (Marketing Hub) at HubSpot

Tell us about your role and the team/technology you handle at HubSpot. As a VP of product and the General Manager of our Marketing Hub, it’s my job to ensure that our Product team is building the tools that today’s marketer needs to get their job done and grow the business. We’ve seen a shift lately in the overall role of the marketer. It used to be marketers would write content, create conversion points, nurture converted leads through an ad or an email, and pass them off to Sales. Now, we see marketers are really owning…

3 Hacks for Successful Inbound Marketing in 2019

Successful companies today have one thing in common — a functional inbound digital marketing model. When 76 percent of marketers use inbound marketing as their primary strategy, having an effective inbound function is the secret sauce for increasing organic traffic and building out your customer base. Here are three well-kept secrets that are sure to give your inbound marketing model an extra edge: Understanding User Intent is the Foundation for Inbound Marketing There are four types of user intent based on subsequent…

InboundPune19: HubSpot Flywheel at Play; Proves Funnels are Dead in MarTech

At an APAC-Focused MarTech Event, HubSpot's Channel Sales and Content Executives Demonstrated the Power of HubSpot Flywheel and How It Has Replaced Funnels The term' funnel' is embedded deep into every Marketing and Sales conversation. If you discuss MarTech with your people, you will hear all the great things about the funnel and how it has been at the core of Lead Generation campaigns since their inception. However, there is a sense of disappointment in the way that the funnels have failed to evolve with customer…

Bracken Marketing Awarded Gold Tier HubSpot Partner Status

Bracken Marketing announced that they have been awarded Gold Status in the HubSpot Agency Partners ecosystem, reserved for high-performing agency partners. Bracken Marketing exists to serve life science and software companies, particularly eClinical vendors and Contract Research Organizations. Their team, led by proven experts, brings together specialties in technical marketing, design, executive pharma services leadership, content management, inbound marketing and agency operations that uniquely enables Bracken to be a…

Account-Based Marketing vs. Inbound Approach: 7 Differences to Keep in Mind

Is there a middle way to deal with the two marketing approaches? Many marketers believe that the two approaches cannot coexist in a single company as it would be hard to implement them due to their various differences. On the other side, some believe that one does not exclude the other since each can benefit the company in its own way. The simplest mode to get an idea regarding the difference between inbound and account-based marketing is simply by comparing their sales funnels. Two opposite sales funnels. Despite…

HubSpot Platinum Agency Partner TREW Marketing Doubles Growth Leads with Inbound Marketing

Austin-Based Agency TREW Marketing Focuses Specifically on Helping Tech Clients While Using the HubSpot Platform to Grow Leads TREW Marketing is a full-service inbound marketing firm which announced that HubSpot named the company a HubSpot Platinum Agency Partner. TREW Marketing’s success shone in growing leads with inbound marketing. TREW Marketing specifically focuses on marketing to engineers and helping tech clients with website designing, branding, pipeline management and content marketing. TREW Marketing Client,…

SmartBug Media Certified as a Great Workplace for Second Year

SmartBug Media, a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations – announced that the agency was certified as a great workplace by the independent analysts at Great Place to Work. SmartBug Media earned this credential based on extensive ratings provided by its employees in anonymous surveys. This is the second year, in a row, that…

RevM Achieves Rapid Growth Becoming a Platinum HubSpot Agency Partner in Its First Year

RevM, a growth-focused inbound marketing agency based in Woking, Surrey and London, announced earlier this month that it has reached Platinum-level status in HubSpot's Partner Tier program. HubSpot awards each tier based on the level of success each agency has achieved for its clients using inbound marketing and HubSpot's software. Out of 127 HubSpot Partner Agencies that are registered in the UK HubSpot Partner Directory, less than 10 have achieved Platinum-level status in London and the South East. Inspired by inbound…

SmartBug Media Hires David Haar and Caleb Malik as Sales Executives to Meet Agency’s Increasing Growth Strategy

SmartBug Media has announced the addition of David Haar and Caleb Malik as Sales Executives to the growing SmartBug Media sales team. The company is a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations— Haar and Malik will drive new revenue to the agency by using their experience with content marketing, SEO, and paid media to help…

Kate Bueker Set to Become HubSpot’s New Chief Financial Officer

Kate Bueker will be Replacing John Kinzer, the Present CFO at HubSpot MarTech 150 RADAR company, HubSpot has announced that Kate Bueker will become Chief Financial Officer of HubSpot, effective June 18, 2018. Kate Bueker brings almost 25 years of financial and operational expertise to HubSpot. Kate is replacing John Kinzer who will step down as Chief Financial Officer as of 18 June 2018, John will remain with HubSpot through 3 January 2019, to ensure a smooth transition of his duties to Kate Bueker.   Recommended Read: …

Continuant Announces Merger with California-based JCI Marketing

Continuant's Marketing Team Along with JCI Marketing Will Give Continuant the Marketing 'Horsepower' Continuant, a leading provider of managed services and unified communications solutions for the enterprise, recently announced that it has merged with Redding, California-based JCI Marketing, a full-service marketing firm specializing in web design, SEO, inbound marketing, branding, and graphic design. Bruce Shelby, Chief Sales Officer and Continuant Co-founder said the addition of a strong marketing firm to…

Reply is Launching The Biggest Catalog of Sales Tools

With over 450 Tools and Resources, the Catalog on Sales Tools Features 32 Granular Categories - from Lead Generation to Closing Deals Reply, a sales acceleration platform for SMB teams to automate one-to-one communication at scale, launched the biggest catalog of sales tools for SDRs, AEs, and Sales Leaders, with 450+ apps featured in 32 categories. The categories of the catalog feature tools and resources from lead generation and social selling to CRMs, cold calling apps, and helpful browser extensions. Moreover, it…

Drift Picks Six & Flow as First UK Partner to Expand Global Reach

Drift has selected Six & Flow as first UK agency to join its international Partner Program. Six & Flow is a UK-based inbound marketing agency. US-headquartered Drift is the world's leading conversational marketing and sales platform. It is choosing specialist firms around the globe to generate a modern buying experience for potential customers, encourage more qualified leads and dramatically accelerate the sales cycle. Six & Flow is a Hubspot Platinum certified Agency Partner. At the time of this…

SmartBug Media Adds Proven B2B Inbound Marketer Kristen Deyo as Marketing Strategist

Kristen Deyo Previously Served as Senior Digital Marketing Manager at Stantive Technologies Group SmartBug Media — a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations — announced the addition of Kristen Deyo as Marketing Strategist. In this role, Deyo will leverage her strong background in all facets of inbound methodology to help clients…

Nine Killer Ways to Market Your Tech Startup

Hot new tech startups don’t sell themselves. Sure, we like to think that sites like Facebook and Google were set up in college dorm rooms and somehow magically spread through word of mouth, but the truth is that word of mouth was only part of it. A great product will only get you so far, and if you want to grab people’s attention and make a reputation for yourself, you’ll need to turn to marketing to get the word out. On top of that, the chances are that you’re up against the competition, either from established competitors…