Leading Marketing Agency’s Chief Revenue Officer Jen Spencer Hosts Podcast Aiming To Challenge the Status Quo for Inbound Marketers
SmartBug Media® — a leading Intelligent Inbound® marketing agency that assists businesses in generating leads, increasing awareness and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, revenue operations and public relations — announced the launch of its new Intelligent Inbound Podcast®. Hosted by SmartBug Chief Revenue Officer Jen Spencer, the podcast aims to challenge the status quo for inbound marketing with inspiring stories from some of marketing’s most innovative and successful players.
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No longer just for marketers, inbound marketing strategies must take a game-changing approach to building high-growth, customer-centric organizations. However, this intelligent approach to inbound marketing also creates more challenges because it’s more complicated and competitive than ever. To help cut through the noise, SmartBug’s Intelligent Inbound Podcast features industry experts who have creative, bleeding-edge ideas that lead them to try things they’ve never done before. Whether they succeed or fail, there is something to be learned, and they share their experiences during each podcast interview.
“This is not a same-old same-old marketing tactics podcast,” Spencer said. “My goal with each episode is to explore the breakthrough ideas, innovations and strategies that drive big results in marketing, sales and revenue operations with guests who believe in pushing boundaries to achieve growth goals. If you are a revenue leader looking to break out from the pack, the Intelligent Inbound Podcast is one I hope will make it on your shortlist.”
The first few episodes of Season 1 are available now and will be followed by a new episode every Tuesday. All episodes can be found on SmartBug’s dedicated Podcast Page, Apple Podcasts, Google Podcasts and Spotify. The video feed of the interviews will also be streamed on SmartBug’s YouTube channel. Initial guests include:
- Nadya Khoja, head of content strategy, Boast.AI
- Julie Knight Ludvigson, CMO, Unit4
- Dan Slagen, CMO, Tomorrow.io
- Andrea Kayal, CMO, Electric AI
- Gaetano DiNardi, head of growth and demand gen, Nextiva
- Christine Bottagaro, co-founder and chief revenue officer, Resurface Labs
- Carrie Hopkins, executive director of marketing, Southern Nazarene University
- Mike Tatum, demand generation manager, Momentive (formerly SurveyMonkey)
- Michelle Safrit, inbound marketing manager, Conitex Sonoco
- Alex Wright, head of marketing, Arcade
Over her career, Spencer has built several demand generation and sales enablement programs from the ground up and has experience working within technology startups, publicly traded companies, mid-market organizations and the not-for-profit space. Before becoming SmartBug’s chief revenue officer, Spencer served as its VP of sales and marketing, implementing a sales and marketing program that resulted in 70% year-over-year revenue growth and earned SmartBug the title of HubSpot’s Global Partner of the Year in 2018. She is an influential thought leader in the sales, marketing and revenue operations space, regularly speaking at B2B conferences, mentoring others through groups such as Pavilion’s Rising Executives program and hosting SmartBug on Tap, a weekly podcast delivering tactical advice on demand generation and digital strategy.
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