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Incubeta

Incubeta Rebrands as New Generation of Digital Partner to Help Businesses Amplify Growth

Leading digital marketing group unites specialist teams, knocking down the silos of marketing to build world-class solutions Leading digital marketing group, Incubeta today announces its new brand identity which unites its specialist teams under one Incubeta brand. The launch of the new positioning is aligned with Incubeta’s emphasis on helping businesses to upgrade their growth through creativity, collaboration and expertise. This rebrand reinforces its commitment to being true performance partners, helping…

Incubeta Acquires Ecommerce Agency Groundswell

Leading Digital Marketing Group, Incubeta today announced it has acquired ecommerce experts, Groundswell. The acquisition of the Belfast-based company will expand Incubeta’s reach to ecommerce clients worldwide. Groundswell, founded in 2017, brings with it customers including STATSports, The Pro’s Closet, and WiggleCRC, among others. Marketing Technology News: Roku’s Active Live Streaming Video Membership Grew Significantly Post-Quibi Shutdown “This acquisition fits squarely within Incubeta’s strategy of acquiring…

Sally Laycock appointed CEO of Incubeta UK

Independent digital marketing services group announces new UK CEO as Luke Judge, US and UK Group CEO steps down Sally Laycock has been appointed as the new CEO of Incubeta UK, the independent digital marketing services group. Laycock will succeed Luke Judge, who has headed up the company as US and UK Group CEO for the past 5 years. John Cawdery who was appointed as US CEO in September last year will continue to lead Incubeta in North America. Laycock joined Incubeta in 2008 as Financial Controller and became Chief…

Lars Lehne Appointed as Group CEO of Incubeta

Former CEO of SYZYGY AG and Google Country Director takes helm of Incubeta as Alan Lipschitz steps down Lars Lehne has been appointed Group CEO of Incubeta, the independent digital marketing services group. The former SYZYGY AG CEO will be taking over from the founder Alan Lipschitz, whose company Interface made the reverse acquisition of IncuBeta Holdings in 2011. Alan will be moving into the role of Chairperson of the Board of Directors of Incubeta. Lars brings with him more than 30 years of industry experience. Prior…

Incubeta Launches Seamless Search to Solve the Paid vs Organic Conundrum

Award-Winning Comprehensive Tool Which Enables Holistic Management and Shows the True Value of Search, Launches Incubeta, the global independent digital marketing services group, announces the launch of Seamless Search, the first search management platform of its kind which enables marketers to manage paid and organic search holistically. Paid search advertising expenditure currently accounts for 41% of total digital media spend globally. Yet, the relationship between organic and paid search is complex, with no clear…

MarTech Interview with John Cawdery, CEO of Incubeta US

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Hi John, congratulations on joining the Incubeta team as its new US CEO. Tell us about your journey in tech and how your professional milestones shaped your career so far. I joined the market-leading adtech company DoubleClick in 2006 to lead client relationships across their advertiser, publisher and software products. The industry was learning a lot about what…

Incubeta Appoints John Cawdery as US CEO

Former Manager of Google Measurement Platform – Channel Strategy and Solutions joins independent digital marketing services group in the US Incubeta, the global independent digital marketing services group, announces it has appointed John Cawdery as the new CEO of Incubeta US. The former Manager of Google Measurement Platform – Channel Strategy and Solutions has been appointed to develop the growth strategy and drive the ambitious plan of Incubeta US. Having joined Google in 2008, John built, led and launched Google’s…

Incubeta Launches Free Advisory Sessions to Brands

Independent digital marketing services group offers free access to market-leading experts Incubeta, the independent digital marketing services group, announces it is offering free advisory sessions to brands. Experts will be available to discuss all fields of marketing from Paid Media, Creative and Technology to Feeds, SEO and Analytics. The 30-minute bookable advisory sessions are available to any brand or business which would like support and advice on account structures, the newest betas, the best set-up for technology…