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Incubeta

Incubeta Launches Seamless Search to Solve the Paid vs Organic Conundrum

Award-Winning Comprehensive Tool Which Enables Holistic Management and Shows the True Value of Search, Launches Incubeta, the global independent digital marketing services group, announces the launch of Seamless Search, the first search management platform of its kind which enables marketers to manage paid and organic search holistically. Paid search advertising expenditure currently accounts for 41% of total digital media spend globally. Yet, the relationship between organic and paid search is complex, with no clear…

MarTech Interview with John Cawdery, CEO of Incubeta US

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Hi John, congratulations on joining the Incubeta team as its new US CEO. Tell us about your journey in tech and how your professional milestones shaped your career so far. I joined the market-leading adtech company DoubleClick in 2006 to lead client relationships across their advertiser, publisher and software products. The industry was learning a lot about what…

Incubeta Appoints John Cawdery as US CEO

Former Manager of Google Measurement Platform – Channel Strategy and Solutions joins independent digital marketing services group in the US Incubeta, the global independent digital marketing services group, announces it has appointed John Cawdery as the new CEO of Incubeta US. The former Manager of Google Measurement Platform – Channel Strategy and Solutions has been appointed to develop the growth strategy and drive the ambitious plan of Incubeta US. Having joined Google in 2008, John built, led and launched Google’s…

Incubeta Launches Free Advisory Sessions to Brands

Independent digital marketing services group offers free access to market-leading experts Incubeta, the independent digital marketing services group, announces it is offering free advisory sessions to brands. Experts will be available to discuss all fields of marketing from Paid Media, Creative and Technology to Feeds, SEO and Analytics. The 30-minute bookable advisory sessions are available to any brand or business which would like support and advice on account structures, the newest betas, the best set-up for technology…