Browsing Tag

Index Exchange

AdTech Pro Alex Gardner of Index Exchange Chats About #DMEXCO 2019

We chatted with Index Exchange's Chief Revenue Officer, Alex Gardner about his expectations from DMEXCO 2019, and why AdTech professionals should attend the event. DMEXCO is a leading AdTech-centric trade show for every decision-maker in the online publishing business, marketers, and sales professionals. The 2-day trade show is held at Cologne, Germany. We chatted with Index Exchange's Chief Revenue Officer, Alex Gardner about his expectations from the event, and why AdTech professionals should attend the event. In…

IX Open Highlights: Index Exchange Drives New Programmatic Industry Leaps in Identity, Speed and Partner Value

Keynote event highlighted by flurry of product announcements enhancing connections among trusted publishers, favored brands and global consumers on the trusted web Index Exchange (IX), the world’s largest independent ad exchange, recently unveiled new and powerful innovations that foster real-time, personalized connections between brands and audiences at its IX Open event series. Headlining a range of product announcements, Index Exchange debuted its IX Library, comprised of the programmatic industry’s most powerful set of…

Index Exchange Introduces Adaptive Timeout, Incorporating Machine Learning into Header Bidding

New Product Makes Publisher Page Speeds Smarter by Adapting to Each User, Creating More Opportunities for Bidders and Revenue for Publishers Index Exchange, the world’s largest independent ad exchange, introduced Adaptive Timeout, an innovative product that will boost publisher revenue through advanced machine learning, while optimizing page speed. By measuring device and network conditions, the Adaptive Timeout feature leverages an algorithm that determines a custom, intelligent timeout for each individual user on each…

Index Exchange Sees Immediate Lift for Publishers after Implementing the Trade Desk’s Unified ID Solution

Global advertising marketplace, Index Exchange, is the first supply-side platform (SSP) to share the compelling results from its integration with The Trade Desk’s unified ID solution. The Trade Desk  is offering its extensive, global cookie footprint at no cost to the digital advertising industry at large. The partnership between these two independent leaders in programmatic advertising allows marketers and publishers to improve effectiveness by increasing addressable audience reach. Since adopting the unified ID…

Sizmek Fortifies Transparency and Brand Safety Standards for Better AI-Enabled Ad Performance

Latest Move Reinforces Sizmek's On-Going Commitment to Empower Agencies and Advertisers With Greater Transparency, Control, and Superior Ad Performance Leading DSP provider, Sizmek has announced it will now offer full transparency across its AI-enabled platform. The decision is designed to empower and differentiate agencies and advertisers with increased visibility, control and performance over their media planning and buying. Currently, Sizmek is ranked as a leading independent buy-side advertising platform delivering…

Roxot Report Names AppNexus, Rubicon, and Index Exchange As Top Header Bidding Partners

Roxot Report Names AppNexus, Rubicon, and Index Exchange As Top Header Bidding Partners In collaboration with publishers using Prebid Analytics, Roxot conducted a header bidding partners research based on the real publishers' client-side data. With the rapid development of header bidding, publishers are often overwhelmed with a variety of header bidding wrappers, demand partners, and ways to implement the tech on their sites - there are more than 60 bidder adapters available only for prebid.js. Almost 4 billion ad…