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India

IAB Singapore Becomes IAB SEA+India to Usher New Era of Growth

New Regional IAB Singapore to Promote Global Standards & Best Practices Following IAB Singapore’s sevenfold growth in the last four years and strong demand from members, the industry not for profit has officially expanded to become IAB SEA+India to represent the local markets of Southeast Asia and India. This move brings together publishers, agencies and platforms from Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, and India. Businesses with IAB Singapore membership will immediately transfer to IAB…

Cognizant to Acquire SaaSfocus To Expand Salesforce Cloud Consulting Capabilities

Cognizant’s Digital Transformation Portfolio to Broaden in India and Australia Cognizant announced that it has agreed to acquire SaaSfocus, a private consulting firm that specializes in digital transformation and leverages the Salesforce Platform. This transaction is expected to close in the fourth quarter of 2018, with certain closing conditions. SaaSfocus is one of the largest independent Salesforce Platinum consulting partners in the Asia-Pacific (APAC) that operates across India and Australia. This acquisition…

Digital Customer Experience Will Enhance India’s Role in CX Services Delivery

NelsonHall and NASSCOM have launched a new study titled Digital Customer Experience Services: How India Can Lead the World which reveals that, despite suggestions that the rise of digital channels will lead to reduced outsourcing and a shift away from offshore service delivery, the opposite is the case - and India is set to benefit. As organizations transform to 'digital customer experience', they will increasingly implement new digital customer service process models, combining: High customer-centricity led by…