Industry

Let's cut to the chase—brand in-housing isn't just some flashy trend that CMOs are chasing. It's a fundamental shift in how brands operate (link to The Ultimate Guide to In-Housing Article), and if you're reading this, you're probably…
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First Party data strategies have been emerging throughout the industry for many years, as a response to the challenge of acquiring meaningful customer data in light of changing privacy landscapes. These new strategies will continue to…
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The affiliate marketing industry has rapidly evolved in recent years, as the industry looks to keep pace with the latest technologies and tactics transforming the sector. Affiliate marketers are always seeking new ways to stay ahead of the…
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“Authentic” was searched so many times this past year that it was named Merriam-Webster’s 2023 word of the year. In many ways, “authenticity” has infiltrated every corner of business today, regardless of industry. As it relates to…
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"AI" and "machine learning" dominate the digital world as technology develops and transforms various sectors. Although these two words are frequently used synonymously, they are truly separate concepts with various uses and capabilities.…
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All marketers have one thing in common: We’re curious about people. We want to know what makes people tick, what they want, why they want it, and how they get it (or don’t get it). At the end of the day, marketing—even in seemingly…
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Accomplished global alliances leader Scott Van Valkenburgh joins Alteryx to strengthen partner program and maximize value for customers Alteryx, Inc., the Analytics Cloud Platform company, today announced the appointment of Scott Van…
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Abnormal Debuts on the Forbes Cloud 100 and Secures Additional Recognition from Redpoint Ventures, Bloomberg, Gartner Peer Insights, and CRN Abnormal Security, the leading behavioral AI-based cloud email security platform, announced…
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Leader in predictive AI technology and solutions for direct-to-consumer (DTC) and global eCommerce brands partner with creator Ding Zheng to rap the industry. Aidaptive, the leading eCommerce AI Platform, is launching the first-ever "CRO…
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Vision is Analytics for Tomorrow – delivering unmatched omni-channel data and reporting capabilities powered by Artificial Intelligence. Recruitics, a leading provider of data-driven recruitment marketing solutions, is proud to…
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Cision, an end-to-end consumer and media intelligence and communications platform, announces the introduction of a new Code of Ethics and a comprehensive Risk Management Framework created specifically to guide the company's development…
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A continuation of its innovative generative AI tool offerings, Evolv AI announces two new features for e-commerce leaders to make digital experimentation and personalization efforts more seamless. In its new generative AI product…
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Partnership to launch first high-volume, content-centric solution to speed compliant materials to market Aprimo, an industry-leading provider of digital asset management and marketing resource management solutions, and SecureCHEK AI,…
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Highlights Work Helping Secure a Better, More Sustainable World Optiv, the cyber advisory and solutions leader, released its first Environmental, Social and Governance (ESG) Report. The company's impact is aggregated across three pillars:…
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Dmitry Kudrenko, CEO at Stripo dives into the key fundamentals surrounding email marketing: ________ Welcome to this MarTech Series chat, Dmitry, tell us about yourself and more about your role as CEO at Stripo… I’ll try to keep it…
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Everyone talks about effective marketing. But we often overlook the juggle between creative demands, budget limits, and channel decisions, and thus, marketers struggle a lot in developing an impactful marketing strategy. The primary and…
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The Trusted AI company continues its leadership team investment with a proven product leader. Amelia, the enterprise leader in Trusted AI, is thrilled to announce that Brandon Nott has joined Amelia as Chief Product Officer. This…
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Kaleyra, Inc., a rapidly growing omnichannel business communications platform announced it has launched its global messaging services on Oracle Cloud Infrastructure (OCI). Going live on the OCI platform will accelerate innovation in the…
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Zayo Group Holdings, Inc., a leading global communications infrastructure platform, is proud to announce that Lynn Tinney, Senior Vice President of Global Partnerships at Zayo, has been named a 2023 Channel Influencer Award winner by …
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Allen Bonde, CMO at TreviPay chats about the blurring lines between marketing and sales handoffs and how B2B teams can further optimize their end to end product and omnichannel journeys in this short Q&A: _________ Welcome to this …
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