Account-based marketing (ABM) has been around for over a decade, first introduced by ITSMA in 2004. It was created “to …
Dear Enterprise Marketer, Stop Growth Hacking!
Talk to Your Salespeople Instead. Let me share my biggest pain, the nightmare that is still keeping me up at …
Content is The “Lion Factor” in Succeeding with ABM and Person-Based Marketing
The lion is as good as it hunts. The beauty and the strength wane as the hunt goes down. I …
Is Person-Based Marketing an Upgrade to ABM?
Person-Based Marketing Means You Get to Talk to the Person, so You Know Who Sees Your Message and What Is …
Influ2 Unveils Person-Based Marketing Platform to Empower B2B Marketers
Influ2 Enables One-On-One Connections with Decision Makers using Person-Based Marketing Solutions Influ2, the first person-based marketing (PBM) solution, launched its platform …