Influ2

Within the marketing and digital ad industry, amateurs and pros face similar kind of challenges. Amidst the constant chaos it is important to find the right way to reach niche audiences with the right messaging at the right time to turn…
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Advertising platform and analysts prove that the evolution of ABM is a buying group focused strategy Influ2, the first Person-Based Advertising (PBA) platform, announced that independent research firm, Forrester, cited it as an early stage…
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Many B2B marketers struggle to close the gap between sales and marketing while maxing out their budgets and still not achieving meaningful results. With shifting buying behaviors, marketers can no longer rely on their old standby…
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Influ2, the first Person-Based Advertising (PBA) platform, announces tremendous company growth during a record-breaking year, with more than 167% revenue growth, 3xs monthly recurring revenue, 72% employee base increase and an expanded…
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 Influ2, the first Person-Based Advertising (PBA) platform, today announced that the MarCom Awards has named the company a Gold winner for its ‘New Reality’ Account-Based Marketing (ABM) campaign, which achieved 581% ROI. The ‘New Reality’…
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This financing enables Influ2 to help B2B marketers create even more effective campaigns through new capabilities that directly engage buying groups  Influ2, the first Person-Based Advertising (PBA) platform, today announced its Series A…
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Influ2 will share how its Account-Based Marketing campaign achieved 500% ROI at the pandemic’s onset Influ2, a Person-Based Marketing platform that allows B2B marketers to reach key decision-makers within their target accounts, announced…
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Executives have been trying to align sales and marketing for years. Foundational to this is evolving the funnel. The split model approach no longer serves the experience expectations of changing business buyers, nor does it accommodate the…
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Influ2 moves forward with year-on-year triple-digit revenue and customer growth, a New Audience Discovery Capability, and Achieving its SOC 2 Certification Influ2, the first person-based marketing platform for B2B companies, announced…
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Please tell us about your current role and the team you handle. How did you arrive at the company? I’m the CEO and co-founder of Influ2. When I started my first IT outsourcing business, which is now called GlobalLogic, I tried to apply…
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Influ2, the first person-based marketing platform for B2B companies, announced that it has been honored for Best in Apps and Software in the 25th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The…
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 Influ2, the first person-based advertising platform, announced its initial round of seed funding of $3.4 million, which is the largest round of seed funding secured in the history of account-based marketing (ABM). Co-founded by Dmitri…
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Account-based marketing (ABM) has been around for over a decade, first introduced by ITSMA in 2004. It was created “to help marketers stop generic sales pitches and zero in on the essential needs of their most important clients.” Now, 15…
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Talk to Your Salespeople Instead. Let me share my biggest pain, the nightmare that is still keeping me up at night. Two years ago, when we launched Influ2, winning the first few customers was easy. Our product, person-based ads, was…
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The lion is as good as it hunts. The beauty and the strength wane as the hunt goes down. I often relate to that impressive 'Lion' factor in content marketing too! Do you? How do you measure the performance of your content, and how often? To…
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Person-Based Marketing Means You Get to Talk to the Person, so You Know Who Sees Your Message and What Is Relevant for This Person to Use in Your Communication Your customers are real people, and they want to be treated with real…
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Influ2 Enables One-On-One Connections with Decision Makers using Person-Based Marketing Solutions Influ2, the first person-based marketing (PBM) solution, launched its platform for B2B marketing teams. Influ2 platform is powered by…
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