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Influ2

Behavioral Scoring in Account-Based Advertising

Account-based marketing (ABM) has been around for over a decade, first introduced by ITSMA in 2004. It was created “to help marketers stop generic sales pitches and zero in on the essential needs of their most important clients.” Now, 15 years later, we are finally in a place where companies incorporate ABM into their marketing strategies and budgets. Yet, as with every relatively new technique, many marketers are still struggling with measuring the effectiveness of their ABM campaigns, especially scoring accounts before…

Dear Enterprise Marketer, Stop Growth Hacking!

Talk to Your Salespeople Instead. Let me share my biggest pain, the nightmare that is still keeping me up at night. Two years ago, when we launched Influ2, winning the first few customers was easy. Our product, person-based ads, was new and exciting. No one had ever done it before, so naturally many enterprise marketers were anxious to take it for a spin. But, these “wins” were delusions. What do you do as a digital marketer when you come across a new technology? You conduct an experiment. Spending a few thousand…

TechBytes with Dmitri Lisitski, CEO and Co-Founder at Influ2

How much has the Account-Based Marketing evolved in the last 12-18 months? ABM is still a work in progress. It is a growing trend and there has definitely been more interest towards it in the industry. More companies are devoting resources to ABM, both people-wise and budget-wise. However, there is still a lot of confusion in regards to ABM's impact and how to measure it. I'd say there has been a lot more experimenting with ABM in the last year and that created even more demand for a more precise data and actionable…

Content is The “Lion Factor” in Succeeding with ABM and Person-Based Marketing

The lion is as good as it hunts. The beauty and the strength wane as the hunt goes down. I often relate to that impressive 'Lion' factor in content marketing too! Do you? How do you measure the performance of your content, and how often? To find answers, you have to be a lion in your B2B marketing strategy yourself. Isn't it!!! Do Enterprise Decision Makers Actually Consume B2B Content? Powerful content can accelerate not just your marketing efforts, but also add more teeth to your sales. With the coming of age for ABM…

Is Person-Based Marketing an Upgrade to ABM?

Person-Based Marketing Means You Get to Talk to the Person, so You Know Who Sees Your Message and What Is Relevant for This Person to Use in Your Communication Your customers are real people, and they want to be treated with real experiences. That's the whole context of Person-based marketing (PBM). Customers react to personalized experiences positively compared to bland, traditional messages, promoted across marketing channels, sans logic. Earlier this month, Influ2 platform, powered by machine learning, announced the…

Influ2 Unveils Person-Based Marketing Platform to Empower B2B Marketers

Influ2 Enables One-On-One Connections with Decision Makers using Person-Based Marketing Solutions Influ2, the first person-based marketing (PBM) solution, launched its platform for B2B marketing teams. Influ2 platform is powered by machine learning, that generates and sends personalized advertising on behalf of B2B marketers to decision makers at enterprises on an individualized basis. At the time of this announcement, Influ2 CEO Dmitri Lisitski, said, "Influ2 addresses the flaws associated with account-based…