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influencer campaigns

Safeguarding Brand Value: Why Brands Should Take a Data-First Approach to Audience Integrity

The Influencer Marketing space has grown exponentially in recent years. This should come as no surprise, given the potent combination of an increasingly sophisticated consumer pool, massive upsurge in social media consumption and the rise in ad blockers that has made traditional advertising progressively difficult – so difficult that the spend on Influencer Marketing is set to exceed $10 Billion by the end of 2020. Step forward ‘influencer campaigns’, which have risen to prominence to meet the need for a more authentic,…

Accessory or Necessity? Here’s Why You Can No Longer Afford to Ignore Influencer Marketing

With media figureheads like Lynne Franks recently speaking out about the ‘burn-out’ in the Influencer Marketing world, many brands are being cautious about embracing the industry’s potential. But with predictions that this rapidly-growing sector could be worth $10 billion by next year and 82% of consumers saying they were ‘very likely’ to act on the recommendation of an influencer they follow, can we really afford to ignore this ever-evolving age of Marketing? Brands who don’t see influencers as a necessary Marketing…