Browsing Tag

Influencers

The Influencer Economy is Booming

We hear from Venture Capital investors, Jessica Nilsson and Wendy Xiao Schadeck of Northzone Investments, on why they are betting big on Influencers. Northzone has invested in over 120 companies, injecting some 200 years of collective operational and investment experience into businesses that truly make a difference. Notable investments include Spotify, Trustpilot, Avito, Lastminute, Pricerunner, Nextgentel, and Stepstone — and full disclosure, also an investor in Bloglovin’! Why did you just decide to read this blog…

Is Whitelisting a Win-Win for Brands and Influencers?

Social media is a primary gateway between a brand and its audience.  Many times the point of contact between a brand and its consumers is created by third parties -- publishers, paid media and increasingly influencers. Consider that 96% of people that discuss a brand online do not follow that brand’s owned social media profiles, according to a study from Brandwatch. Meanwhile, nearly 40% of Twitter users report making a purchase as a direct result of a tweet by an influencer on the site. The disconnect is clear. Owned…