Browsing Tag

Informa

ECRM Taps Global B2B Marketing Veteran to Lead European Division

ECRM, the global leader in driving long-term, critical business relationships for retail, foodservice, and pharmacy/medical markets, announced it has hired global B2B marketing veteran John van der Valk as CEO of its European business. In his role, Van der Valk will lead ECRM Europe’s expansion, and will further develop the portfolio of products that streamlines the interactions between buyers and sellers. He reports to ECRM CEO Greg Farrar. Marketing Technology News: Mintegral SDK Going Open-Source For Increased…

Informa Markets Partners with Collibra for Data Intelligence

The leading global exhibitions company chooses Collibra to maximise opportunities for revenue growth Collibra, the Data Intelligence company, announced its partnership with Informa Markets, a company that helps more than 550 brands realise strategic value from their data and develop opportunities for business growth through face-to-face exhibitions, specialist content and actionable data solutions. Informa Markets has grown rapidly, and also through acquisition, meaning the company faced the challenge of disparate and…

Aparavi Named Best New Exhibitor at Channel Partners Evolution Event Attracting 3,000 Solution Providers

Silicon-beach startup in SaaS solutions Aparavi was the exclusive winner of the Best New Exhibitor at the recent Channel Partners Evolution event in Philadelphia, chosen from more than 25 first-time exhibitors by editorial and advisory team of event organizer Informa, a leading business intelligence, academic publishing, knowledge and events group. “Channel Partners Evolution is to be commended for attracting a high level of attendees who are well aware of the challenges caused by their customers’ data growth, and…

Informa Engage Launches Suite of Account-Based Marketing Capabilities

Combines Global First-Party Database of 30+ Million Business Users with Vertical Content Informa Engage, the global leader in marketing services, launched a suite of Account-Based Marketing (ABM) capabilities. With a global database of 30+ million professional business decision makers and 1,000+ data segments from its first-party database, Informa Engage uses behavioral data at each stage of the buying journey to understand its user's needs and provide marketers with targeted prospects. "Our ABM…