Browsing Tag

innovative technology

Newswire’s Innovative Technology Helps Companies Maximize Their Messaging

Newswire continues to encourage its customers to make more-informed decisions by diving into the metrics that often influence the success or failure of many media and marketing campaigns. Small to midsize companies in a number of industries continue to turn to Newswire to leverage its industry-leading technology to better promote their news and announcements. Marketing Technology News: A Few Analytics Tools That Should Be Part Of Your MarTech Stack By taking a more strategic approach and leaning on Newswire's…

Infogroup Rebrands Company Name to Data Axle

Continues to drive real-time business intelligence and results for customers Infogroup has changed its name to Data Axle. The change combines the company’s 45-year heritage of data leadership with a continued investment in, and delivery of, innovative technology solutions and professional services. For the past ten years Data Axle has been the name of the company’s real-time cloud-based data and AI/ML platform. “Everything we do is focused on solving the business challenges of our clients. Our solutions are based on…

Parag Vohra Joins IPONWEB to Build Out Programmatic Offering for Brands, Agencies and Publishers

New role to drive commercial opportunities and product strategy as programmatic needs of advertising principals become increasingly sophisticated IPONWEB, an industry pioneer and world leader in the development of advanced advertising platforms and infrastructure, today announced the appointment of Parag Vohra as Vice President of Principal Partnerships for its Global Solutions Group. Based in New York, Vohra will develop strategies to acquire, grow and retain IPONWEB’s brand, agency and publisher clients – the…

BenefitMall Welcomes New Sales Leader

Benefits provider hires John T. Wiesler as head of general agency sales BenefitMall, the leading provider of next generation broker services, announces the hiring of John T. Wiesler as the head of general agency sales. Prior to joining BenefitMall, Wiesler worked for Humana Inc. as the vice president of sales distribution. Throughout his career at Humana, he also held other positions including vice president of sales, broker and general agency channel leader, vice president-national practice leader, and other sales…

Americans Desire THESE Technologies When Eating Out

73% of Americans wish to order food at their table – the most desirable restaurant technology. New restaurant features attract more custom, as 65% claim they would be more compelled to visit. 71% believe new tech is an effective way to tempt customers. Over three quarters (77%) expect restaurants to be utilising new technologies. We’re all partial to exciting new technologies. Whether it’s the newest smart phone or speaker, we all yearn to get our hands on it. Technology encompasses us, but not only in the…

MarTech Interview with David George, CEO at Pixability

"AI allows us to continually improve the performance we can drive for marketers and break new ground in areas such as dynamic budget allocation within and across video platforms." Tell us about your role and journey into Technology. What inspired you to start at Pixability? Inspired by my father’s career, I studied International Business and was then fortunate to start my career in Boston, where I was surrounded by many innovative technology companies. I combined my interests in Business and Technology early on and took…

Connekt Technologies Launches Turn-Key Commerce Destination Featuring Aggregated Merchandise from Numerous Entertainment Franchises

Pop FTW creates a one-stop shop for consumers to purchase officially licensed merchandise from brands across the entertainment spectrum Connekt Technologies, an innovative technology company activating smarter TV experiences that audiences love, has launched Pop FTW, an online storefront featuring licensed merchandise from over 30 shows and titles across the movie, television and entertainment spectrum. Marketing Technology News: VaaS and USB are Helping to Drive Growth in the Video Conferencing & Collaboration Market…

C-SPAN’s Partnership with Smarter TV Activation Leader Connekt Enables Network to Engage with Loyal Audience

American History TV, BookTV and The Washington Journal first of C-SPAN Series to Benefit Connekt, an innovative technology company activating smarter TV experiences that audiences love, announced its partnership with C-SPAN. Before its 40th anniversary, C-SPAN turned to Connekt to quickly create branded merchandise and a new website that was reflective of its long heritage, the ethos of its shows, and its loyal audiences. Within a matter of days, C-SPAN had leveraged Connekt’s proprietary e-commerce solution to launch a…

Aivo Gave 3.5 Million Hours Back to People During 2018 with Its AI Technology

Artificial Intelligence technology is progressing quickly. Leading businesses are tuning their AI strategy to improve the way they engage with customers. It is expected that about 80% of the communications will be carried out with the help of chatbots by 2020, saving companies’ time and resources. Aivo, technology company specialized in helping enterprises boost their customer service and sales growth through AI solutions, is reaffirming this trend. Over the past year, Aivo has given 3.5 million hours of their time back…