Insights

PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced that its intelligence is now available to Bloomberg Data License clients via Bloomberg Enterprise Access Point. Bloomberg clients will…
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Cerillion announced the launch of Cerillion 8.2, the latest version of its Enterprise BSS/OSS suite, a standards-based monetisation and customer engagement platform, which helps Communications Services Providers (CSPs) to achieve better…
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iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China launched its flagship marketing analysis tool, iNsights, which gives brands in-depth and actionable consumer behavior…
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Delivering world-class customer services from shared services facility in Penang, Malaysia Clarivate Plc, a global leader in providing trusted information and insights to accelerate the pace of innovation, announced the establishment of…
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TownNews’ GoodData-powered tools help media companies use data insights to grow revenue, audience, engagement GoodData, a leader in end-to-end analytics solutions, announced today that TownNews is using its technology to make media…
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Creates a leading information insight solutions provider to the Life Sciences industry, helping them improve human lives Clarivate Analytics plc, a global leader in providing trusted insights and analytics to accelerate the pace of…
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Latest solution optimizes on-shelf availability to help retailers and CPG manufacturers increase sales, profits and ROI CROSSMARK, a leading sales and marketing services agency, this week hosts its first major thought leadership summit –…
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Subsequently will Transition to a Non-Executive Director and Consultant to Kantar Kantar, the world’s leading data, insights and consulting company announces that Eric Salama has decided to step down as CEO during the course of 2020.…
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Attribution has been, and will continue to be, a hot topic for those in the Marketing world – and for good reason. Beyond measuring TV’s impact on Sales outcomes, attribution can also be used to gain deeper insight into the performance of…
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On a crowded high street, shop owners have to work hard to attract customers, tempt them into browsing and ultimately, encourage them to buy. For this reason, there are classic tricks of the trade – perhaps a grocer will pump out the smell…
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Nextgen Merchant Acquirer to Provide Back-End Infrastructure and Banking Services to Streamline Small World’s European Activity Credorax, the licensed NextGen merchant acquiring bank providing cross-border processing for ecommerce and…
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Working in the Marketing Technology space, we’re fortunate to be surrounded by innovation on a daily basis. Ours is an industry that prides itself on continual progress, on early adoption of new technological advances, and on a relentless…
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Giving It Back to the MarTech Industry Is What We Aim to Achieve with This Article Today… Every smart MarTech brand and teams know the merit of creating meaningful content for better engagement with customers and technology partners. We…
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a4 Is Expanding Its Audience-Based, Multiscreen Advertising Solution with Data Insights from Millions of Smart TVs Altice USA had recently unveiled a4 as their advanced advertising and data business division. Today, a4 has announced a key…
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IRI Verified Audiences Enable Unprecedented Personalization, Targeting and Messaging Capabilities That Improve Marketing Performance IRI, a global leader in innovative solutions and services for consumer, retail and media companies,…
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When it comes to B2B marketing, the most effective forms of communication are those that are targeted and personalized. This couldn’t be more true for a company’s website, yet many marketers are still missing the majority of their website…
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If marketers want to master the data high-seas, they’ll need to focus their energies on driving engagement. That's where webinars come into play. For marketers, data is difficult. It's easy to get, yes, but being able to draw out any…
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The Partnership Allows Bringing Key Information Provided by the Manzama Intelligence Platform Directly into Their Oneplace CRM Environment  Manzama and OnePlace announced a partnership which will allow for seamless integration of Manzama…
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Business Intelligence Is One of the Key Pillars of New-Edge Information Ecosystem Analytics Insight Magazine, a brand of Stravium Intelligence and an influential platform for big data, analytics and insights has named 'The 10 Most…
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Digital Agency DEG Hires New Director of Analytics and Insight One of the fastest growing companies, DEG is a full-service digital agency that delivers marketing messages which help connect and create a resonating impact. DEG has now…
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