Intelligence

The transition from physical to virtual in the event landscape in the pandemic year has led to numerous advantages for all event stakeholders at every point in time. The primary reason behind this has been the integration of the intelligence tools on the virtual event platform, which have helped redefine the platform structure and highlight all the benefits that can be derived from the virtual platform. Marketing Technology News: The Critical Importance Of Leadership For Agile To Work Here are a few examples of how…

Companies integrate campaign optimization and marketing operations solutions to deliver insights that empower actions TapClicks, the leading unified marketing platform for analytics, intelligence, reporting, workflow and orders management, announced that it has acquired AdStage, a leading provider of marketing and advertising intelligence solutions for campaign optimization. Known for its cross-channel analytics and optimization platform, AdStage will be integrated into TapClicks' family of brands, which includes Raven…

New Innovations Designed to Accelerate Customer Initiatives Across Cloud Data Warehousing and Data Lakes, Master Data Management, and Data Governance and Privacy Informatica, the enterprise cloud data management leader, announced it has updated its Intelligent Data Platform, powered by Informatica's AI-powered CLAIRE  engine, with the industry's most advanced intelligence and automation capabilities, enabling enterprises to accelerate cloud analytics modernization, drive better customer experiences, and properly govern…

An exceptional customer experience (CX)—in the eyes of the customer—is one where you engage with them at the right time, with a relevant message, while having the utmost respect for their privacy. Consider that 67% of consumers feel it’s important for brands to adjust content based on their current context, and 42% said they get “annoyed” when their content isn’t personalized. Strong security increases customer satisfaction by almost 30%, and 87% of customers will take their business elsewhere if they don’t trust a…

New Features Help Monitor Local Paid Search Competitors and Visualize Conversion Path TapClicks, the leading marketing solution for intelligence, analytics, reporting, workflow and orders management, announced its new local SEM monitoring feature, Local SEM Campaign Watch, for iSpionage, TapClicks’ competitive marketing intelligence solution for advertising, search marketing, and SEO. Local SEM Campaign Watch allows users to monitor paid search competitors in any country, state, county, city and zip code. “iSpionage’s…

Offerings enable enterprises to support mixed workloads with greater speed, extreme data resiliency and ease of scale Hewlett Packard Enterprise (HPE) announced combined intelligence and composability offerings by integrating its artificial intelligence (AI) and machine learning-driven HPE Primera storage platform with the composability in HPE Synergy and HPE Composable Rack, helping customers rapidly deliver new apps and innovations to propel their businesses forward. This unique combination allows customers to…

 CUJO AI, the global leader in the development and application of artificial intelligence to improve the security, control, and privacy of connected devices, announced the launch of Lens, a breakthrough network analytics product. For the first time in the industry, network operators can obtain granular, dynamic, and near real-time actionable insights about how customers use their home or business networks. Lens' interactive exploration interface and reporting dashboards are designed to enable network operators…

New Product Dramatically Cuts Brief Drafting Time and Enables Collaboration to Meet Client Needs Faster and with Less Upfront Effort Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, announced the launch of Smart Brief, a new streamlined and guided experience to improve the quality and speed of the briefing process. With this update, clients spend less time inputting briefs and more time leveraging collaboration tools to quickly obtain…

Brands, publishers, and agencies now receive access to Facebook advertising data powered by an opt-in mobile panel previously limited to the United States Pathmatics, the digital marketing intelligence platform, announced an expansion of its coverage of Facebook advertising data to include the Canadian market. Global brands and marketers using Pathmatics will now have greater visibility into Facebook ad creatives, impressions, spend, and targeting, across mobile and desktop devices in this region, dating back to January 1,…

Apply Insight, Not Hindsight, to Boost B2B Marketing Success With buyer data at an all-time high, it’s ironic that many B2B marketers still rely on gutfeel and hindsight over knowledge and insight. We’ve found that many brands are essentially gambling on six of the most important aspects of strategy development and implementation. But it would be much better to apply market intelligence and get more scientific with marketing spend. Here’s how. Product roadmaps: Where are you going? The intuition and vision of product…