intent-based marketing

Marketers have long been under pressure to generate more leads. However, this goal has been misguided, encouraging an inefficient and ineffective spray and pray approach that frustrates customers and drives suboptimal results. Today,…
Read More...

Foundry’s new study dives deeper into how intent-based marketing allows organizations to drive more impressions and engagement with their audiences Foundry, the media, data, and martech division of IDG, Inc., has released a new research…
Read More...

*reader disclaimer: at the time of coordinating this story in November-2022, the brand was called ZineOne but thereafter under went a rebranding in the year 2023 and is now known as SessionAI Dan Silver, CMO at ZineOne shares more on…
Read More...

Identifying the industries and buying groups that are in market is crucial to helping companies get back to business by keeping campaigns targeted and running smoothly during a crisis True Influence, the technology leader of intent-based…
Read More...

True Influence Marketing Cloud is a combination of data, platform technology and the company's intent-based solutions to increase brand performance and improve ROI True Influence, the technology leader of intent-based marketing, sales and…
Read More...

Users Gain Access to Verified Intent Data That Helps Generate Powerful Market Intelligence and Customer Insights, as Well as Access to the Full Functionality of the Company's InsightBase True Influence®, the technology leader of…
Read More...

The company is providing complimentary use of InsightBase, providing users with access to verified intent data that helps generate powerful market intelligence and customer insights True Influence, the technology leader of intent-based…
Read More...

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World True Influence, the technology leader of intent-based marketing and demand generation solutions, announced that its…
Read More...

Estevez Will Be Responsible for Leading the Company's Data Strategy and Implementation True Influence, the technology leader of intent-based marketing and demand generation solutions, announced that data strategist and marketing…
Read More...

True Influence, the technology leader of intent-based marketing and demand generation solutions, announced AppointmentBase, a powerful solution for identifying, prospecting and booking appointments with prospects who are actively interested…
Read More...