Browsing Tag

Intent

Streamland Media Announces Intent to Acquire Technicolor Post Business from Technicolor

Streamland Media, formerly Picture Head Holdings LLC, has entered into an agreement to acquire the Technicolor Post business. This addition builds upon Streamland's global network of award-winning talent, further solidifying their dedication to the creativity, innovation and collaboration essential in post production. The acquisition, which is subject to customary closing conditions, is backed by Trive Capital and Five Crowns Capital and is expected to close in the first half of 2021. Headquartered in Los Angeles,…

Laurie Weisberg Joins Intent as Chief Sales Officer

Former Head of Sales for Datalogix to Lead Intent's Expansion Intent, the data science company for the world's leading online travel and commerce companies, announced that Laurie Weisberg has joined as Chief Sales Officer. The company has tapped Laurie to oversee global business development across the US, EMEA, Latin America and APAC. Laurie was previously part of the executive team that transformed Datalogix into the world's largest data company for marketers, which Oracle acquired in 2015. Most recently the…

The Essential Audience Fidelity Framework for Search Marketing Success

In late 2015, Google first announced the rollout of Google Customer Match, giving advertisers the ability to target their known, first-party customers directly via search. As we close out 2017, some marketers are still behind the curve in adopting a full range of people-based marketing capabilities in their search strategies. Today’s marketer must approach paid search beginning with people, not a keyword. Search ads then become meaningful interactions with customers in their journey, creating brand engagement, value, and…