MarTech Interview with Aimee Irwin, VP of Strategy, Experian
"While many marketers have first-party data, in order to get a complete view of the customer, third-party data is required …
MarTech Interview with Vijay Chittoor, Co-Founder and CEO at Blueshift
"AI in the hands of marketers is the answer to solving complexity, enabling marketers to drive customer engagement and revenue …
Interview with Joelle Kaufman, CMO and Chief Revenue Officer at Dynamic Signal
"It’s important to remember that AI can’t tell you how to differentiate from your competitors and how to emotionally engage." …
MarTech Interview with Saurabh Bhatia, CEO at Chocolate Platform
"With real-time reporting and optimizations, the performance of digital advertising has improved significantly." Tell us about your role and journey …
MarTech Interview with Erik Archer Smith, Marketing Director of Data at Treasure Data
"Marketers will have to get creative to create interesting experiences that customers are willing to engage with in exchange for …
MarTech Interview with Brian Zeug, General Manager at GBH Insights
"Brands not only need to monitor their own customer signals, but also look to other categories for clues — not …
MarTech Interview with Andrea Lechner-Becker, CMO at LeadMD
"Technology empowers marketing strategy and too many people are without the planning and process skill sets to make the tech …
MarTech Interview with Aaron Goldman, Chief Marketing Officer at 4C
"The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and …
MarTech Interview with Declan Kennedy, CEO, StitcherAds
"If you’re not thinking about how to use AI to solve for core customer needs, you are losing your competitiveness." …
MarTech Interview with Lewis Gersh, CEO, PebblePost
"The efficiency of email marketing is great, but because many campaigns can come off as “spammy” to shoppers, its efficacy …
MarTech Interview with Damon Henry, Founder and CEO, KORTX
"The challenge for advertisers is that the audience data they’re collecting is siloed within a given campaign channel. What they …
MarTech Interview with Tom Smith, Founder and CEO, GlobalWebIndex
"Marketing Automation is baked into our own marketing processes, however, it’s no short cut for real people working with prospects …
MarTech Interview with Ravi Chalaka, CMO, Jifflenow
"B2B meeting analytics has evolved from offering event meeting metrics to include influenced revenue, custom reporting and comparison of metrics …
MarTech Interview with Dr. Vasco Pedro, CEO, Unbabel
"Educate the people in your company about AI and use specific use cases that show benefits, whether that’s an increase …
MarTech Interview with Sam Carter, CEO, Fospha
"In today’s multichannel landscape, marketers need a better and deeper understanding of the entire customer journey to provide better customer …
MarTech Interview with Steve Weiss, CEO, MuteSix
mute "Facebook and Google are the only two dominant players when it comes to both driving discovery- and intent-driven marketing …
MarTech Interview with Brendan Smith, CEO and Co-Founder, Motive
"AI will continue to alter mobile advertising in a way that makes some of the challenges of performance-based marketing a …
MarTech Interview with Darryl Praill, CMO, VanillaSoft
"Video and its adoption will be massive across social selling, live meetings, marketing email nurtures, sales cadences, and awareness creation …
MarTech Interview with Henry Schuck, Founder and CEO, DiscoverOrg
"With a surge in data, the customer is faced with making intelligent, data-driven decisions on a minute-by-minute basis." Tell us …
MarTech Interview with Van Diamandakis, CMO, Persado
"The way to build customer loyalty is by delivering value, whether in the form of exclusive deal, a personalized playlist …