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Interview Series

Interview with Robert Carroll, Chief Marketing Officer at Protagonist

"I think that AI is very interesting and is a good tool to use for certain purposes, but I firmly believe that the human mind is irreplaceable."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I’m currently the Chief Marketing Officer at Protagonist, a Narrative Analytics company. The executives approached me after becoming familiar with some of my past work. I have been in the marketing business for over 20 years now, with roles at both start-up level companies and Fortune 500…

Interview with Malcolm Cox, Chief Marketing Officer at Grapeshot

"In the era of big data science, the art of asking smart questions is ever more important. Clarity on the purpose of the task is the best preparation."On Contextual Targeting Technology MTS: Tell us a little bit about your role at Grapeshot and how you got here. My role is to be the voice of the customer in the decision-making process. My aim is to understand their challenges so that we can identify opportunities for Grapeshot, articulating what we do in a simple, transparent way. I've spent thirty years in Marketing.…

Interview with Anthony Botibol – Group Marketing Director at BlueVenn

"A CDP becomes necessary when your data sources start to become too fragmented and you are struggling to maintain data quality and campaign effectiveness."On Marketing Technology MTS: Tell us a little bit about your role at BlueVenn and how you got here. My own journey to CMO is a 14 year journey starting from the ground up initially as the ‘Assistant to the Marketing Manager’ at a small startup in Bristol, UK. Over the initial 5 years in the world of ‘execution’. I joined as Marketing Director of BlueVenn in…

Interview with Mitchell Reichgut, CEO at Jun Group

"We’re big believers in value exchange because it’s the safest, most effective form of digital advertising."On Marketing Technology MTS: Tell us a little bit about your role at Jun Group and how you got here. I started Jun Group many years ago out of my house. I was at a crossroads in my career, having just left a senior position at a global ad agency. I wasn’t sure what I wanted to do with myself and so I started Jun Group as a way to do some work while I found my direction. I’d never had any inclination to be an…

Interview with Scott Litman, Managing Partner at Equals 3

"It’s critical that we offer a level of differentiation and competitive advantage that makes it easy to choose us versus an incumbent or stay with the status quo."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) As the Managing Partner and Co-Founder of Equals 3, from a day to day standpoint, my job is to lead Sales, Marketing and Partner Development. My background is as an entrepreneur in marketing services and ad tech. Equals…

Interview with Ed King, Founder & CEO of Openprise

"Bringing data together from different silos and mashing it together to make it useful and available in the various operating platforms is still too hard and too technical."On Marketing Technology MTS: What inspired the creation of Openprise, how did you get here? Prior to founding Openprise, I was VP of Marketing and Product Management at a number of startups. Over the years, I deployed marketing automation technologies three times at different companies. Each time, our team was frustrated at not being able to do more…

Interview with Jared Blank, SVP Data Analysis and Insights at Bluecore

"Typically, e-commerce players are great at pulling data in and they are terrible at exporting data. That’s where we fit in."On Marketing Technology MTS: MarTech Series caught up with Jared Blank, Senior VP, Data Analysis at Bluecore, to talk about the new Bluecore Decisioning Platform for Commerce. New York based Bluecore started out as a triggered email marketing service in 2013, and the company launched a a rebranding effort at the annual eTail West conference in Palm Springs in February. MTS spoke to Bluecore…

Interview with Dayna Rothman, VP of Marketing and Sales Development at BrightFunnel

"I see attribution becoming even more critical as marketers are asked to justify their spend and show how every marketing investment impacts revenue."On Marketing Technology MTS: Tell us a little bit about your role at BrightFunnel and how you got here. What inspired you to author Lead Generation for Dummies? My role at BrightFunnel, as VP of Marketing and Sale Development, is to lead both the core marketing functions and our ADRs (outbound sales development reps) for an integrated full-funnel strategy. Prior to…

Interview with Shahar Kaminitz, Founder & CEO at Insert

"AI is fueled by data. Marketing leaders should ensure that the right data is available to fuel an AI approach and then understand how that data maps to specific customer interactions with their brands."On Marketing Technology MTS: Tell us a little bit about your role at Insert and how you got here. (what inspired you to start an in-app marketing company)             Eleven years ago, I founded Worklight, a platform that helped large corporations build robust mobile apps and integrate them with various backend…