Tag: IPG Media Lab
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Study: Ad Personalization Offers a Key to Forming Stronger Personal Connections

Native & Programmatic Advertising MTS Staff Writer - October 15, 2020

Roku, MAGNA and IPG Media Lab Study Reveals Advertisers Benefit 4X From Brand Experiences That Help Consumers Find Free Content

Entertainment MTS Staff Writer - September 12, 2020

33Across Announces Launch of Impact Header Bidding Solution

Native & Programmatic Advertising PRNewswire - March 29, 2019

TV Has a Viewability Problem Similar to Digital, Says New Study from IPG Media Lab & TVision

Audience Data PRNewswire - March 25, 2019

Optimizing Ad Journeys Based On Consumer Sentiment Could Save Millions Finds New Study From ViralGains, MAGNA and IPG Media Lab

Native & Programmatic Advertising MTS Staff Writer - January 31, 2019

Consumers View Non-Brand Safe Ads As An Intentional Endorsement By The Brand, According To New Study By CHEQ, MAGNA And IPG Media Lab

Analytics PRNewswire - October 25, 2018

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