Over Half of All Ad Impressions Could Be Wasted with Traditional Video Retargeting; Optimizing Journeys Based on Sentiment Doubles Brand …
Consumers View Non-Brand Safe Ads As An Intentional Endorsement By The Brand, According To New Study By CHEQ, MAGNA And IPG Media Lab
The Study, Conducted in Collaboration with BMW and a Leading Online Entertainment Platform Is the First to Measure and Quantify …