IPG Media Lab Archives — MarTechSeries

Analytics, Brand Safety

Consumers View Non-Brand Safe Ads As An Intentional Endorsement By The Brand, According To New Study By CHEQ, MAGNA And IPG Media Lab

The Study, Conducted in Collaboration with BMW and a Leading Online Entertainment Platform Is the First to Measure and Quantify …

PRNewswireOctober 25, 2018, 10:21 pmOctober 26, 2018 0 718