Energizer Expands Media Duties with UM Across North America UM, the global marketing and media agency network of IPG Mediabrands, …
Consumers View Non-Brand Safe Ads As An Intentional Endorsement By The Brand, According To New Study By CHEQ, MAGNA And IPG Media Lab
The Study, Conducted in Collaboration with BMW and a Leading Online Entertainment Platform Is the First to Measure and Quantify …
4A’s Advertiser Protection Bureau Delivers Brand Suitability Framework and Brand Safety Floor in Move to Help Advertisers Assess Risk
Brand Safety Floor Included in Media Rating Council’s Newly Released Supplemental Guidance on Content Level Context and Brand Safety Ad …
360° Video Ads Drive Higher Purchase Intent Compared To Traditional Video Ads
Biggest Pitfall For Effective 360° Video Ads Is Simple Branding, According To New Research From YuMe, MAGNA, The IPG Media …