IPG Mediabrands

Following the successful launch of this year’s first-ever Equity Upfront™, Mediabrands will work with brands to invest a minimum of 5% in Black-owned media by 2023 IPG Mediabrands today announced that it will work to…
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Reprise, the global performance marketing agency of IPG Mediabrands, has launched Reprise Commerce, a new global specialty eCommerce unit. Reprise Commerce combines Reprise’s traditional eCommerce media capabilities with the in-depth…
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Leading video advertising platform Unruly, part of Tremor International, announced the appointment of former IPG Mediabrands Singapore CEO David Haddad to the position of Australia and New Zealand MD. Haddad will be responsible for…
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Shifting from third-party cookies to first-party IDs: Adform’s development and collaboration with major publishers and agencies shows the way forward for digital advertising with a proven product that’s ready to use now Adform – the…
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Service Provides Podcasters and Brands With Compelling Insights Matching Podcast Listeners by Genre With Their Buying Habits Nielsen announced that IPG Mediabrands (IPG) is now a subscriber to the Nielsen Podcast Listener Buying Power…
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Energizer Expands Media Duties with UM Across North America UM, the global marketing and media agency network of IPG Mediabrands, announced it has been named media Agency of Record in the US for Armor All, the nation's #1 brand for…
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The Study, Conducted in Collaboration with BMW and a Leading Online Entertainment Platform Is the First to Measure and Quantify the Precise Impact of a Negative Ad Placement In the wake of a number of recent brand safety issues in the…
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Brand Safety Floor Included in Media Rating Council's Newly Released Supplemental Guidance on Content Level Context and Brand Safety Ad Verification The 4A's, the leading trade organization for marketing communications agencies, released…
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Biggest Pitfall For Effective 360° Video Ads Is Simple Branding, According To New Research From YuMe, MAGNA, The IPG Media Lab MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, the media…
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