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IPG Mediabrands

IPG Mediabrands Is First Agency Client To Subscribe To Nielsen Podcast Listener Buying Power Service

Service Provides Podcasters and Brands With Compelling Insights Matching Podcast Listeners by Genre With Their Buying Habits Nielsen announced that IPG Mediabrands (IPG) is now a subscriber to the Nielsen Podcast Listener Buying Power service, with eight agencies using the service under the IPG license. This is the first agency to subscribe to this service. The umbrella IPG agencies include Universal McCann, Initiative, ID Media, Cadreon, Brand Programming Network, Orion, MAGNA and Healix. IPG will have access to…

UM Named Agency of Record for Armor All

Energizer Expands Media Duties with UM Across North America UM, the global marketing and media agency network of IPG Mediabrands, announced it has been named media Agency of Record in the US for Armor All, the nation's #1 brand for automotive appearance products within Energizer Holdings' growing portfolio of brands. UM was awarded Energizer's North America media planning and buying duties in February 2019 following a review. In addition to Armor All, Energizer has also appointed media duties to UM for its battery and…

Consumers View Non-Brand Safe Ads As An Intentional Endorsement By The Brand, According To New Study By CHEQ, MAGNA And IPG Media Lab

The Study, Conducted in Collaboration with BMW and a Leading Online Entertainment Platform Is the First to Measure and Quantify the Precise Impact of a Negative Ad Placement In the wake of a number of recent brand safety issues in the digital advertising marketplace, autonomous brand safety company CHEQ, together with IPG Mediabrands, BMW and a leading online entertainment platform, announced the results of an in-depth media trial study – "The Brand Safety Effect" – that examined how ads that appear near negative…

4A’s Advertiser Protection Bureau Delivers Brand Suitability Framework and Brand Safety Floor in Move to Help Advertisers Assess Risk

Brand Safety Floor Included in Media Rating Council's Newly Released Supplemental Guidance on Content Level Context and Brand Safety Ad Verification The 4A's, the leading trade organization for marketing communications agencies, released two critical resources developed to strengthen current contextual brand safety practices. The two documents – a Brand Safety Floor and a Brand Suitability Framework – are designed to help agencies, advertisers, publishers, platforms, and ad verification vendors develop brand by brand…

360° Video Ads Drive Higher Purchase Intent Compared To Traditional Video Ads

Biggest Pitfall For Effective 360° Video Ads Is Simple Branding, According To New Research From YuMe, MAGNA, The IPG Media Lab MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, the media futures and advisory arm of IPG Mediabrands, in partnership with YuMe by RhythmOne, a proven partner for video advertising leadership and innovation, announced the results of a media trial examining consumers’ perspective on 360° video advertising from innovative brands BMW, Royal Caribbean…