Browsing Tag

Ipsos

Ipsos MMA Announces Global Expansion Leadership

Ipsos MMA, Inc. (Marketing Management Analytics), an Ipsos company, and a leader in helping companies understand and optimize the value of their marketing, digital media, social media, operations, and promotion investments, announced the continued global expansion to serve client partnerships and data relationships in the EMEA and APAC regions. Pat Cummings, Ipsos MMA CEO confirms, "We have made the decision to materially increase our leadership and presence to benefit both regions. I want to highlight these three exciting…

“The State of Fandom” Report: Insights for Marketers Seeking to Tap Into the Age of Fandom

Fan-first global entertainment platform report finds the average duration of a long-term fandom is nine years and that engaging younger fans across genres and content verticals can be critical to success Fandom, the fan-first global entertainment platform, released its inaugural insights report in New York City at FanDNA: Marketing in the Age of Fandomonium. The study, titled, "The State of Fandom", identifies the stages and drivers of fandom and provides critical insights for marketing and media leaders aiming to increase…

Questback and Ipsos Announce Strategic Agreement

Investment in leading feedback technology to promote technological innovation and business excellence Questback, a global technology leader in employee and customer experience management, has entered into a strategic investment agreement with Ipsos. The agreement will help customers of both companies leverage the power of continuous listening, transparent dialogue and meaningful action in order to innovate and stay competitive in an increasingly digitized world. Marketing Technology News: Box Named a Leader in SaaS…

Sprout Social and HubSpot Merge Platforms with the Common Goal of Enhancing Client Experience

Sprout Social Stated That It Is Now a Certified Connect Partner of HubSpot. HubSpot’s Connect Partners Are Independent Brands That Build Integrations to It and Function in Conjunction with Its Capabilities HubSpot’s initiative to invite brands to partner with their platform has generated a win-win scenario in the Marketing Automation sphere. HubSpot’s extensive platform is ideal for emerging brands to collaborate with the company and apply their products to get positive business outcomes. HubSpot’s recent connect…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. NewVoiceMedia Positioned as a Leader in Gartner Magic Quadrant for Contact Center as a Service, Western Europe Company Placed Highest for Ability to Execute, Also Evaluated for Completeness of Vision Google Discover Feed to Show Instead of…

Ipsos Acquires Synthesio Adding Social Listening Capabilities to Their Global Business

Ipsos Is a Seasoned Market Research and Opinion Business Worldwide. The Acquisition of Synthesio Gives the Company a Strong Edge in Producing Finer Market Reports The internet today is a global medium acting as the primary source of information on, well, almost everything. A visible global shift in branding through digital mediums has only been made possible due to the excessive reach of the World Wide Web. With so many users and brands exchanging information internally across several platforms, brand chatter is becoming…

Research Shows Customer Experience Top Reason Consumers Choose a Brand

Medallia and Ipsos Partnered to Gauge Consumer Expectations of Customer Experience with a Brand Across Industries, Age, and Region Medallia, Inc., the global leader in customer experience management, together with Ipsos, the leading independent market research company, announced the findings of the Customer Experience Tipping Point survey. More than 8,000 consumers were surveyed across the US, UK, France, and Germany. The findings reveal that customer experience is the top reason consumers cite for choosing a particular…

Ipsos Chooses Passage AI to Power Surveys at MRIA 2018 Annual Conference

Passage AI to Record Attendee Responses Through Text and Alexa-Powered Voice Conversations Ipsos, a leading market and public opinion research firm, has selected Passage AI as the partner to showcase how innovative solutions are making their way into research at the 2018 Marketing Research and Intelligence conference (MRIA) this week in Vancouver. Passage AI’s award-winning platform was selected due to its superior ability to process natural language through multiple channels including speech and text, resulting in data…

Ipsos Announces The Release Of Ipsos Affluent Digital Audiences

Recent Release by Ipsos, Publishers, and Media Agencies Can Now Target Influential Audiences Identified by the Preeminent Study of Affluent Americans For over forty years, Ipsos Affluent Intelligence (IAI) has been the preeminent authority on affluent American consumers. IAI's continuously fielded Affluent Survey is the longest running, most widely used study of consumers with household income over $125,000. Also Read: New CMC Study: Digital Behavior Is Powered by Culture Across Demographic Segments The survey…