IRI Consumer Connect Survey Reveals Consumer Confidence Remains Favorable, with Millennials and Generation X Struggling the Most; 64 Percent of …
IRI Unveils Campaign Conversion Feed to Power In-Flight Programmatic Campaign Optimization
Solution Delivers IRI’s Real-Time, Purchase-Based Audience Analytics to Partnering Demand Side Platforms for Enhanced Sales Growth and ROAS IRI, a …
IRI Partners with Google to Measure Offline Sales Lift of YouTube Advertising
Powered by the Industry’s Largest Set of Loyalty Card Data, IRI Will Enable Accurate and Granular Understanding of YouTube Advertising’s …
GSTV Launches OCTANE, Providing End-to-End Insights, Targeting, and Attribution Capabilities for Data-Driven Advertisers
New Offering Codifies Partnerships with Leading Analytics Providers including Acxiom, Placed, Dstillery, and IRi GSTV, the national video network powering …
Viant Launches Sales Tactic Optimization and Purchase Cycle Targeting for CPG Marketers
Expanded Partnership with IRI Enables Advanced Optimization and Targeting Capabilities Viant, a Meredith Corporation people-based advertising technology company, announced the …
Google Selects IRI to Join New Measurement Partners Program
IRI to Provide Marketing Mix Analysis Solutions That Boost Return-on-Marketing Investment by as Much as 12 Percent Google has selected …
IRI Announces Enhancements to IRI Verified Audiences
IRI Verified Audiences Enable Unprecedented Personalization, Targeting and Messaging Capabilities That Improve Marketing Performance IRI, a global leader in innovative solutions …
IRI Enhances Suite Of Solutions Through Artificial Intelligence And Machine Learning
IRI’s Industry-Leading Tools for Marketers Leverage AI and Machine Learning for Faster, Smarter, Integrated Insights and Solutions IRI, a global …
IRI and AnalyticsIQ Join Forces to Enhance Social Media Targeting and Reach Influential Users
New Digital Audience Tool Enables Marketers to Reach High-Value Social Media Users IRI, the global leader in innovative insights and …
PlaceIQ and IRI Launch Expanded Partnership to Augment IRI’s Retail Big Data Cloud Offering
Combination of In-store Purchase Data and More than 20 Unique Data Assets with Location-based Insights Empowers IRI Brand and Agency …
New AI/ML Firm MachineVantage Launches with Financing from Unilever Ventures and IRI
MachineVantage is the latest entrant in the Artificial Intelligence and Machine Learning sector. The company, which has been funded by …