Powered by the Industry’s Largest Set of Loyalty Card Data, IRI Will Enable Accurate and Granular Understanding of YouTube Advertising’s …
GSTV Launches OCTANE, Providing End-to-End Insights, Targeting, and Attribution Capabilities for Data-Driven Advertisers
New Offering Codifies Partnerships with Leading Analytics Providers including Acxiom, Placed, Dstillery, and IRi GSTV, the national video network powering …
Viant Launches Sales Tactic Optimization and Purchase Cycle Targeting for CPG Marketers
Expanded Partnership with IRI Enables Advanced Optimization and Targeting Capabilities Viant, a Meredith Corporation people-based advertising technology company, announced the …
Google Selects IRI to Join New Measurement Partners Program
IRI to Provide Marketing Mix Analysis Solutions That Boost Return-on-Marketing Investment by as Much as 12 Percent Google has selected …
IRI Announces Enhancements to IRI Verified Audiences
IRI Verified Audiences Enable Unprecedented Personalization, Targeting and Messaging Capabilities That Improve Marketing Performance IRI, a global leader in innovative solutions …
IRI Enhances Suite Of Solutions Through Artificial Intelligence And Machine Learning
IRI’s Industry-Leading Tools for Marketers Leverage AI and Machine Learning for Faster, Smarter, Integrated Insights and Solutions IRI, a global …
IRI and AnalyticsIQ Join Forces to Enhance Social Media Targeting and Reach Influential Users
New Digital Audience Tool Enables Marketers to Reach High-Value Social Media Users IRI, the global leader in innovative insights and …
PlaceIQ and IRI Launch Expanded Partnership to Augment IRI’s Retail Big Data Cloud Offering
Combination of In-store Purchase Data and More than 20 Unique Data Assets with Location-based Insights Empowers IRI Brand and Agency …
New AI/ML Firm MachineVantage Launches with Financing from Unilever Ventures and IRI
MachineVantage is the latest entrant in the Artificial Intelligence and Machine Learning sector. The company, which has been funded by …