Browsing Tag

IRI

IRI’s New Product Pacesetters Report Reveals Value of Promoting Excitement and Comfort During a Trying Year

IRI, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, announced today the release of its 2020 New Product Pacesetters™, the 26th annual report revealing the top new product launches across food and beverage and nonfood sectors. Despite significant hurdles created by the COVID-19 pandemic, many new products managed to beat the odds and emerge as winners, making their way into shoppers’ carts during unprecedented times and resulting in multiple $100 million…

IRI Supports KISS Products In Capitalizing On Consumer Trends To Drive Industry-Leading Growth

IRI®, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, and KISS® Products Inc., a leader in professional-quality beauty products, are continuing their long-standing partnership focused on adapting to and capitalizing on rapidly evolving consumer beauty trends using the IRI Market Advantage™ and IRI Consumer and Shopper Insights Advantage™ on the Unify® visualization platform The beauty industry experienced significant demand disruption as consumers shifted their…

IRI Named SIIA Business Technology Product CODiE Award Finalist for Best Business Intelligence Solution

Integrated Fresh Earns Prestigious Recognition from the Software & information Industry Association IRI®, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, today announced that the IRI Integrated Fresh solution was named a 2021 SIIA CODiE Award finalist in the Best Business Intelligence Solution category. Finalists represent the best products, technologies and services in software, information and business technology. Marketing Technology…

IRI And The Female Quotient Publish Research Guiding Marketers In Connecting With Powerful New Shopper Population: Gen Z

IRI, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, and The Female Quotient, an organization advancing equality in the workplace through cross-industry collaboration, today published a new white paper, “Understand Me, Don’t Define Me,” with insights and recommendations for marketers on how to prepare to win with Gen Z, a new, powerful generation of shoppers that account for 20% of all U.S. consumers and $143 billion of direct buying power. Marketing Technology…

IRI Launches Revolutionary Opportunity Alerts and Opportunity Predictors

New capabilities enhance and are seamlessly integrated into existing solutions to augment and accelerate decision-making processes IRI®, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, today announced the launch of a revolutionary automated insights and decision-making suite of products, comprised of Opportunity Alerts™ and Opportunity Predictors™. These new capabilities enable CPG, retail and media companies to instantly identify execution…

IRI Launches Cloud-Native IRI Intelligence Suite powered by IRI Liquid Data to Augment Data Science and Solution Development Teams

IRI, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, announced the launch of the IRI Intelligence SuiteTM, a cloud-native solution powered by IRI Liquid Data™, which enables CPG manufacturers, retailers and media partners to combine their proprietary data and data science capabilities with IRI’s expansive assets and build their own applications in an easy-to-use, safe cloud environment. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to…

Marketing Studio on IRI Intelligence Suite Advances Marketing Effectiveness and Media Optimization

IRI, the global leader in innovative solutions and services for consumer, retail and media companies, is advancing marketing optimization capabilities through the Marketing Studio on IRI Intelligence Suite™, a cloud-native solution powered by IRI Liquid Data™. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals “With continued data regulation, including the phasing out of cookies and recent Apple iOS changes, it is more important than ever for CPG manufacturers and retailers to harness the…

IRI Launches Most Comprehensive Omnichannel Platform With New OmniMarket and OmniConsumer Solutions

Solutions are bolstered by IRI’s recent acquisition of CoinOut, a 1.5-million-member receipt capture panel IRI®, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, today announced a significant expansion of its omnichannel measurement capabilities to offer complete coverage of the omnichannel universe with the launch of two new solutions: IRI OmniMarket™ and IRI OmniConsumer™. Marketing Technology News: CloudCommerce’s Artificial Intelligence…

IRI Announces Google Executive and CPG Advertising Leader Kirk Perry as Next President and CEO

Andrew Appel to transition to role as Board Director and Advisor IRI®, a fast-growing, innovative, global provider of technology, data, and predictive analytics for the consumer, retail, and media sectors, today announced the appointment of Kirk Perry, Google’s President of Global Client & Agency Solutions, as President and CEO and a member of its Board of Directors, effective May 17, 2021. Mr. Perry succeeds Andrew Appel, who has successfully led a transformation of IRI for nearly a decade.…

Idahoan Partners With IRI to Drive Continued Growth and Expand Consumer Base

IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Idahoan Foods continue to deepen their strategic relationship with a focus on driving actionable insights based on an understanding of the competitive landscape and Idahoan consumers. With access to IRI’s tested and proven industry-leading suite of solutions through the IRI Unify visualization platform, Idahoan is able to identify and capitalize on emerging market trends and ultimately win in the marketplace. “IRI…

IRI Acquires Retail Consumer Insights Provider Intelligent Shopper Solutions (ISS) from Kognitiv Corporation

Acquisition Expands IRI’s Loyalty Solutions Capabilities for Enhanced Retailer/Supplier Collaboration IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced that it has acquired Intelligent Shopper Solutions (ISS), a leading retail consumer insight provider that enables collaboration between retailers and suppliers, from Kognitiv Corporation. As part of the transaction, IRI also entered a partnership agreement with Kognitiv, a B2B…

Vibenomics Collaborates with IRI to Measure Sales Lift from Audio Out-of-Home Advertising

New partnership with the global leader in solutions and services for consumer, retail and media companies showed an average 18.8% lift in four blind case studies Vibenomics, a location-based Audio Out-of-Home (AOOH) advertising and experience company, today announces its partnership with IRI®, a global leader in innovative solutions and services for consumer, retail and media companies. Together, Vibenomics and IRI join forces to measure the direct sales impact of exposure to Audio OOH advertising while offering advertisers…

IRI Acquires Leading Supply Chain Analytics Provider, RSi

Transaction adds RSi’s best-in-class supply chain solutions to IRI’s leading technology, retailer data and broader suite of solutions IRI, a global leader in innovative solutions and services for consumer, CPG, retail and media companies, announced that it has acquired Retail Solutions, Inc. (RSi), the leading provider of supply chain solutions for CPG manufacturers and retailers. The addition of RSi’s solutions to the industry-leading IRI Liquid Data® technology platform will offer the industry’s most comprehensive…

DBTA Names IRI a Top 100 Data Management Company Again

Big Data Manipulation & Masking ISV Recognized for Fifth Straight Year Innovative Routines International, has again been included in Database Trends and Applications (DBTA) magazine's "DBTA 100: The Companies That Matter Most in Data". The list spotlights "innovative vendors are addressing both emerging and long-standing challenges" in data management. DBTA 100: The Companies That Matter Most in Data IRI Voracity - Total Data Management Platform "Today, there is a constantly evolving list…

Newly Launched IRI CPG Demand Index Tracks Consumer Product Demand in Wake of COVID-19 Crisis

IRI CPG Demand Index Expands Suite of New IRI Resources, Analyses and Thought Leadership Reports to Help CPG Manufacturers and Retailers Understand and Navigate Product Demand, Supply Chain Opportunities and Shopper Behavioral Shifts Amid COVID-19 IRI, a global leader in innovative solutions and services for consumer, retail and media companies,e-released the IRI CPG Demand Index, a proprietary metric measuring weekly changes in consumer purchases, by dollar sales, against the year-ago period across departments,…

IRI Finds Consumers are Prioritizing Convenience and Value in Their Shopping Experiences

IRI’s Q4 2019 Consumer Connect Survey Finds Shoppers Increasingly Turning to Dollar and E-Commerce Channels Despite the persistent threat of a recession, consumers remain confident about their financial well-being and are contributing to CPG sales growth, according to IRI’s Q4 2019 Consumer Connect Survey, released. However, as consumers prioritize saving time, effort and money, they are shifting their shopping habits to channels they feel best support them. In the full report, titled “Channel Trends in CPG Today,”…

IRI Collaborates with Oracle to Integrate and Govern Data in the Cloud

Secure Cloud Infrastructure Spins Up Fast Data Management and Masking Solutions Innovative Routines International (IRI), a/k/a The CoSort Company -- a leading data manipulation and security ISV and Silver level member of Oracle PartnerNetwork (OPN) -- announced that the IRI Voracity data management platform will run on Oracle Cloud Infrastructure (OCI).  - more -  Voracity in OCI will enable modern PaaS and SaaS options for SMB and enterprise customers seeking faster, more affordable, and highly secure cloud execution of…

IRI and Influential Team Up for First-to-Market Launch of Social Campaign Conversion Feed

IRI®, a global leader in innovative solutions and services for consumer, CPG, retail and media companies, and Influential, the leading AI influencer technology Social Intelligence firm and IBM Watson Developer Partner, announced an upfront to launch a first-to-market product for influencer marketing, utilizing IRI Campaign Conversion Feed (CCF) on social platforms. Influential will be able to run in-flight optimizations on social branded content campaigns, linking weekly purchase data and offline conversions to ad exposures.…

IRI to Launch IRI Lift for Pinterest Marketing Optimization Solution

Pinterest Advertisers Will Have Access to the Industry’s Leading Optimization Solution, IRI Lift, Linking Pinterest Exposure to Offline Purchase Data IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced the commercial launch of its IRI Lift for Pinterest solution. For the first time, Pinterest advertisers will have access to IRI Lift, through the Pinterest platform, to measure the impact of their Pinterest campaigns on driving offline sales. The commercial…

IRI Joins Marketing Mix Modeling Program on Facebook

IRI to Provide Marketing Mix Modeling Solutions with Improved Data Granularity and More Seamless Access to Insights IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced that it has been selected to join the Marketing Mix Modeling (MMM) Program on Facebook. As a member of the Facebook MMM Partner Program, IRI has been designated as a trusted third party empowered to leverage Facebook performance metrics to drive comprehensive marketing measurement for clients. “In…