Integrated Approach to Addressing CLV Includes Methods of Improving Customer Retention, Increasing Purchase Frequency and Improving Personalization Today’s retailers and …
IRI and PlaceIQ Enter Next Phase of Alliance to Deliver Unparalleled Insight Into Consumer Path to Purchase
Solution Now Provides PlaceIQ’s Enhanced Location Intelligence into IRI’s Liquid Data Platform IRI, a global leader in innovative solutions and …
IRI Joins Forces with Vistar Media to Measure Sales Lift from Digital Out-of-Home Advertising
Alliance Provides Marketers Accurate, Fast Reporting on the Efficacy of Digital Out-of-Home Ads IRI, a global leader in innovative solutions …
Influenster Solution Demonstrates Impact of Peer-to-Peer Recommendations in Driving Sales Conversion
In Study Conducted by IRI, Sales Lift Beats Benchmarks for Digital Campaigns Influenster, the leading product discovery and reviews platform, …
IRI Finds Consumer Confidence Making Big Impact on E-Commerce Growth
IRI Consumer Connect Survey Reveals Consumer Confidence Remains Favorable, with Millennials and Generation X Struggling the Most; 64 Percent of …
IRI Unveils Campaign Conversion Feed to Power In-Flight Programmatic Campaign Optimization
Solution Delivers IRI’s Real-Time, Purchase-Based Audience Analytics to Partnering Demand Side Platforms for Enhanced Sales Growth and ROAS IRI, a …
IRI Partners with Google to Measure Offline Sales Lift of YouTube Advertising
Powered by the Industry’s Largest Set of Loyalty Card Data, IRI Will Enable Accurate and Granular Understanding of YouTube Advertising’s …
GSTV Launches OCTANE, Providing End-to-End Insights, Targeting, and Attribution Capabilities for Data-Driven Advertisers
New Offering Codifies Partnerships with Leading Analytics Providers including Acxiom, Placed, Dstillery, and IRi GSTV, the national video network powering …
Viant Launches Sales Tactic Optimization and Purchase Cycle Targeting for CPG Marketers
Expanded Partnership with IRI Enables Advanced Optimization and Targeting Capabilities Viant, a Meredith Corporation people-based advertising technology company, announced the …
Google Selects IRI to Join New Measurement Partners Program
IRI to Provide Marketing Mix Analysis Solutions That Boost Return-on-Marketing Investment by as Much as 12 Percent Google has selected …
IRI Announces Enhancements to IRI Verified Audiences
IRI Verified Audiences Enable Unprecedented Personalization, Targeting and Messaging Capabilities That Improve Marketing Performance IRI, a global leader in innovative solutions …
IRI Enhances Suite Of Solutions Through Artificial Intelligence And Machine Learning
IRI’s Industry-Leading Tools for Marketers Leverage AI and Machine Learning for Faster, Smarter, Integrated Insights and Solutions IRI, a global …
IRI and AnalyticsIQ Join Forces to Enhance Social Media Targeting and Reach Influential Users
New Digital Audience Tool Enables Marketers to Reach High-Value Social Media Users IRI, the global leader in innovative insights and …