Jelli

Following Industry-Leading Pilot Test, Horizon Expands Use of Jelli's Spotplan  for Upfront Audio Activations Jelli, the leading programmatic platform for buying and selling audio advertising, announced that Horizon Media, a leader in the performance-driven application of data and marketing insights, has partnered with Jelli's demand-side platform SpotPlan as the first media agency to power all of its programmatic radio ad buying operations for several of its clients agency-wide. A pioneer in the audio marketplace,…

iHeartMedia, Jelli and Foursquare announced the launch of a new attribution product for broadcast radio that will offer marketers a unique combination of iHeartMedia’s massive reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare. “iHeartMedia continues to reach more Americans than Google, Facebook and TV and the advertising community can now be taking further advantage of the scale and effectiveness of broadcast radio to build a brand, and…

Jateen Parekh CTO and Co-Founder, Jelli How has programmatic changed the radio business? Jateen Parekh, CTO and Co-Founder, Jelli, chats about his journey into programmatic advertising, and what made him focus on audio industry.Tell us about your role at Jelli? I help define the company’s internal strategy for Jelli’s technology to make sure it aligns with our business and industry goals. My job entails communicating the technical aspects of our platform to our external partners and customers so they get a better…

"Most listening of streaming audio is via a mobile device, and over half of broadcast radio listening occurs when the person is out and about, in the car or on the go."Tell us about your role at Jelli and how you got here? What galvanized you to start an ad tech platform for radio stations? My co-founder Jateen Parekh and I saw radio as a huge yet “forgotten” industry, with more listeners than TV. It had a solid business model with more revenue than any digital service, yet there was very little innovation and no cloud…

Rich Knopke, a Former Genesis Media CRO Joins to Fuel Next Phase of Growth Jelli, the leading programmatic platform for audio, announced Rich Knopke has joined the company as Chief Revenue Officer. Rich will be responsible for driving revenue growth and expanding strategic relationships with radio broadcasters and digital audio publishers, as well as deepening engagement with advertisers and agencies. The company also announced the promotions of Torsten Schulz to Chief Product Officer and SVP Engineering and Eric…