Horizon Media First Agency to Activate Programmatic Radio for Upfronts Via Jelli
Following Industry-Leading Pilot Test, Horizon Expands Use of Jelli's Spotplan for Upfront Audio Activations
Jelli, the leading programmatic platform for buying and selling audio advertising, announced that Horizon Media, a leader in the performance-driven application of data and marketing insights, has partnered with Jelli's demand-side platform SpotPlan as the first media agency to power all of its programmatic radio ad buying operations for several of its clients agency-wide. A pioneer in the audio marketplace,…