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JPMorgan

OrderMyGear Appoints Leonid Rozkin as Chief Financial Officer

OrderMyGear, the industry-leading group eCommerce platform, announced that Leonid Rozkin has been promoted to Chief Financial Officer. Rozkin's promotion aligns with OMG's vision to take the company into their next phase of growth by investing in leadership, talent, and professionals with industry and SaaS experience. In 2020, OMG will drive new standards around technology in the Team and Promotional Product industries by building out a platform that simplifies the group ordering process and modernizes the way dealers and…

How Better Mobile Onboarding Can Help Banks Target Millennials and Gen Z

In June 2019, JPMorgan scrapped Finn, its mobile banking app aimed at Millennials, after only a year in business. The move left other financial institutions questioning the fate of similar programs such as Wells Fargo’s Greenhouse and Goldman Sachs’ Marcus. Were these sleekly branded products actually effective at attracting Millennials? If not, what tactic would be? These are urgent questions. Banks today struggle to hold onto younger customers: Millennials are 2.5 times more likely than other generations to switch banks…

JPMorgan Chase Announces Five-Year Deal with Persado For AI-Powered Marketing Capabilities

JPMorgan Chase announced a five-year, enterprise-wide deal with Persado, the leader in using AI to generate the highest performing marketing creative. After a successful pilot, Chase is expanding its partnership across the company to cover marketing creative that will reach millions of current and potential customers. Persado uses AI to generate more effective marketing copy. In its pilot, Chase saw as high as a 450% lift in click-through rates on ads rendered by Persado, compared with others in the 50-200% range.…