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Jun Group

Jun Group Launches Schema Custom Audience Targeting Solution

Jun Group, a mobile advertising platform that delivers full-screen video, display and rich media campaigns for Fortune 500 advertisers, has launched its new custom audience targeting solution, Schema. The platform is powered exclusively by first-party data collected by its proprietary software development kit (SDK). Marketing Technology News: AT&T Selects Salesforce to Accelerate its Customer Experience Vision Every Jun Group mobile advertising campaign is powered by a custom audience segment called a “schema.” Each…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Jun Group, OpenSlate, DÜZY, TikTok, Realeyes, and PubMatic Ad Tech Company Jun Group Launches First Rebrand in Its History Rebrand Takes a Team-First Approach, Letting Company Culture Shine From the Inside out Jun Group, a mobile-first ad platform company, recently unveiled the company’s first rebrand since its establishment. The rebrand was built on the foundation of their…

Ad Tech Company Jun Group Launches First Rebrand in Its History Rebrand Takes a Team-First Approach, Letting Company Culture Shine From the…

Jun Group, a mobile-first ad platform company, recently unveiled the company’s first rebrand since its establishment. The rebrand was built on the foundation of their award-winning culture, transforming all assets across print and digital including a full logo redesign, a corporate video, and new product branding. Jun means truth. The world’s top advertisers trust Jun Group because everything they do is brand-safe, honest, and 100% transparent. Jun delivers brand, shopper, influencer, and publisher campaigns for Fortune…

Mitchell Reichgut to Step Down as Jun Group CEO

Longtime Friend and Business Partner, Corey Weiner to Take the Helm Jun Group, an industry-leading mobile video advertising company, announced the retirement of its founder and CEO Mitchell Reichgut at the end of August. Reichgut, who spent eighteen years of his advertising career building the company to over 100 employees across five offices, will retire to pursue writing, artwork and community service. The company’s current COO and President, Corey Weiner, will take over as CEO. Weiner and Reichgut have worked…

Eye Rolls at Pre-Rolls: How to Escape the Trap of Annoying Ads

The first recorded advertisement was a Song Dynasty-era copper printing plate for the Liu family Fine Needle Shop. Even then, readers were groaning and searching for the skip button. Ads and their creators have always been in the business of winning over consumers’ attention, and they’ve succeeded clumsily at best. But the digital realm is a different beast, and advertisers must find ways to rise above the clutter. Traditional advertising is fracturing as both consumers and brands flock to digital. After overtaking TV…

The End of Interruption: IAB Rolls out New Advertising Best Practices

Of the many lessons we learned in 2018, one, in particular, is abundantly clear: we can no longer advertise at people. Consumers are increasingly taking back control. For one, they are becoming less tolerant of annoying ads. 71% of Americans say ads are more interruptive than ever. Cue the rise of everything from ad blockers to paid streaming services. This shift means that brands must rethink their approach to reaching consumers. Eyeballs alone are no longer enough. Research and consumer behavior all point to the fact that…

Advantage Solutions Acquires Jun Group to Help Accelerate Performance Outcomes for Both Brand and Retail Clients

Acquisition Bolsters Advantage’s Momentaware Geo-Location Data Product, Which Helps Define and Predict When and Where People Shop, and Drive Conversions Advantage Solutions (Advantage) announced its acquisition of Jun Group, an industry-leading mobile video advertising company. Jun Group’s mobile software platform will enable Advantage to help clients access and advertise to tens of millions of consumers in brand-safe environments. Terms of the transaction were not disclosed. Jun Group’s mobile technology reaches…

How America’s Top Marketers Are Making Progress on the Advancement of Women

Let’s face it, our industry is going through a major transformation. While progress is being made for women in the workplace, this is go time- not time to rest on our laurels, and be satisfied with our achievements.  Lean In, #TimesUp and #MeToo are more than marketable phrases and hashtags — they’ve evolved into supercharged movements. And companies are listening. In the wake of these national discussions, the onus is on leaders to practice what they preach and ensure that gender, inclusion, and the advancement of women…

New Study Finds Women Are Leading a Trend of Opt-In Advertising

Women Comprise 55% of People Who Engage with Opt-In or “Value Exchange” Video Ads, and Women Generate a Video Completion Rate That Surpasses Men for All Video Lengths A study conducted by mobile video advertising platform Jun Group found that value exchange advertising continues to be an industry-leading placement, and female audiences are leading the trend. With value exchange advertising units, consumers opt-in to unlock entertainment, points, or other digital content for engaging with a brand advertisement. Value…