Kantar

Kantar, the world’s leading data-driven analytics and brand solution company today announces the global launch of Digital Video AI, a fully AI-powered creative effectiveness tool that predicts the performance of digital video advertising.…
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Kantar, a global leader in data, research, and consulting, announced its partnership with Adomik, the leading ad tech software developer and provider of smart advertising analytics for publishers. This agreement allows Kantar to exploit…
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Kantar, the world’s leading data-driven analytics and brand consulting company celebrates its inclusion as a Strong Performer in The Forrester Wave™: Customer Analytics Service Providers, Q3 2021 report. “excels at customer retention…
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Kantar, the world's leading data-driven analytics and brand consulting company releases preliminary findings from a new study exploring what sustainability means to Asian consumers. Kantar's Asia Sustainability Foundational Study …
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Kantar, the world’s leading data-driven insights and consulting company, completed its acquisition of Numerator, the Chicago-based, tech-driven consumer and market intelligence company from Vista Equity Partners. Numerator blends…
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The world’s most valuable brands have experienced record growth according to the Kantar BrandZTM Most Valuable Global Brands 2021 ranking, with the total worth reaching $7.1 trillion – equivalent to the combined GDP of France and Germany.…
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Solution will help brands gain deeper consumer insights from large datasets to maximize their digital marketing performance Kantar, the largest evidence-based insight and consulting company, is launching a set of Digital…
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Kantar can now measure programmatic dynamic ad insertion for popular podcasts through partnership with Megaphone, ACAST and Midroll Kantar, the world’s leading data, insights and consulting company, announced it has partnered with podcast…
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Search intelligence pioneer builds on partnership with Kantar by acquiring search intelligence unit, formerly AdGooroo Adthena, the leader in AI-powered search intelligence, announced that it has acquired Kantar’s Paid Search offer,…
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The world’s leading in-game advertising platform Anzu.io announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, having spent more than ten years at …
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Foundational partnerships including Google, Roku, Pandora and Anzu propel the next generation of media planning and optimization Kantar, the world’s leading data, insights and consulting company, announces a major milestone in its…
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The company now has 165 customers with global implementations and has recruited those responsible for strategy for customer success and marketing in the EMEA region. Salsify, a product experience management (PXM) platform that helps…
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Merchants across the globe increasingly adopt tokenization, eliminating the need to manually update card credentials and increasing peace of mind at checkout More and more consumers are going online to purchase everything from groceries…
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- Total value of BrandZ Top 75 Most Valuable Global Retail Brands reaches $1.5 trillion - Amazon grows 32% to $415.9 billion to remain the world's most valuable retail brand, commanding 27% of the Top 75's total brand value - Coronavirus…
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IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, published the results of a social media consumer study examining their perspectives on influencer…
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Kantar, the world’s leading research and consulting company, announces the appointment of Adam Crozier as Non-Executive Chairman. Mr Crozier has extensive experience across the media, creative, consumer and technology industries having…
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Findings Show Consumers Favor Brands That Provide Efficiency, Respond to Real-Time Needs Valassis, the leader in marketing technology and consumer engagement, released a new research report “The Future of How People Shop,” offering…
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Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the…
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Subsequently will Transition to a Non-Executive Director and Consultant to Kantar Kantar, the world’s leading data, insights and consulting company announces that Eric Salama has decided to step down as CEO during the course of 2020.…
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Joint Solution Enables Highly Predictive, Deeper Understanding of ‘the Why Behind the Buy’ Kantar and IRI announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results…
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