MarTech Interview with Shafiq Rajani, Vice President, Mintel Comperemedia
"Mintel Comperemedia combines the best marketing data across our partners into one platform with a singular taxonomy." Tell us about …
Humanization of Technology Drives $339 Billion Brand Value Growth in Second BrandZ Top 75 Most Valuable Global Retail Brands Ranking
Amazon Maintains the Title of World’s Most Valuable Global Retail Brand Increasing Its Brand Value +91% to $315.5 Billion Innovative …
China’s Most Valuable Brands Grow a Record 30% to $889.7 Billion in 2019 BrandZ Top 100 Most Valuable Chinese Brands Ranking – With Alibaba the New Number One
Entertainment Sees Largest Category Growth of 186%; Technology Accounts for 26% of Total Value Alibaba has been crowned the most valuable …
Kantar and Profitero Announce Strategic Partnership to Help Brands Elevate eCommerce Capabilities
Both Firms Will Collaborate on Ecommerce and Omnichannel Advisory, Analytical and Capability-Building Services Kantar, the world’s leading data and consulting …
As Industry Need for Real-Time Consumer Insights Grows, Kantar Expands Qualitative Practice
Kelley Baron is Named North American Qualitative Lead Kantar, one of the world’s leading marketing data, insight and consultancy companies, …
Roku Deepens Measurement Capabilities to Further Capture Benefits of OTT Advertising
Eleven Companies Join New Measurement Partner Program to Provide More Robust Third-Party Solutions for Media Campaigns Roku, Inc. announced a …
Engagement Labs Inks Multi-Year Deal with Kantar’s Analytics Practice in UK, Unit of WPP
Kantar Taps Engagement Labs as Partner to Bring Innovative Social Intelligence and Analytics to UK Marketplace Engagement Labs Inc., the …
New Qualtrics Partner Network Helps Organizations Close Their Experience Gaps
Global Ecosystem Supporting The Qualtrics Experience Management Platform Announced Qualtrics, the leader in research and experience management, announced the launch …
Kantar TNS and Qualtrics Join Forces to Form Global Customer Experience Powerhouse
The Partnership Aims to Close the Experience Gap for Organizations at a Time When Connectivity Is Rapidly Reshaping the Brand …