Kantar

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, published the results of a social media consumer study examining their perspectives on influencer marketing. The study is part of IZEA Insights, an ongoing research program examining the world of influencer marketing through the lens of consumer, marketer, and influencer participants. Managed by Jana O’Brien at The Right Brain Consumer Consulting, the study collected feedback from U.S.…

Kantar, the world’s leading research and consulting company, announces the appointment of Adam Crozier as Non-Executive Chairman. Mr Crozier has extensive experience across the media, creative, consumer and technology industries having served as CEO of Saatchi & Saatchi, the English Football Association, The Royal Mail and, most recently, ITV, in addition to his roles as Chairman of several major consumer brands. Marketing Technology News: Plannuh Raises $4 Million To Expand AI-Driven Marketing, Budgeting and Planning…

Findings Show Consumers Favor Brands That Provide Efficiency, Respond to Real-Time Needs Valassis, the leader in marketing technology and consumer engagement, released a new research report “The Future of How People Shop,” offering brands and marketers a deeper understanding of the evolving behaviors and attitudes of consumers, and catalysts that drive engagement. “Marketers have an opportunity to better connect with consumers by shifting focus beyond the traditional purchasing journey and addressing individual…

Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the industry and mobile phones were soon to introduce a new wave of digital advertising. Since then, we’ve seen digital ads and the technologies that power them continue to mature, as consumers become ever more conscious of not only being bombarded by flurries of irrelevant content, but also of…

Subsequently will Transition to a Non-Executive Director and Consultant to Kantar Kantar, the world’s leading data, insights and consulting company announces that Eric Salama has decided to step down as CEO during the course of 2020. The company will immediately begin the process of recruiting a new Chief Executive, looking at both external and internal candidates. Salama will remain in role to transition to a new CEO. Thereafter, Salama will join the Kantar Board as a non-executive director and, on a part-time basis,…

Joint Solution Enables Highly Predictive, Deeper Understanding of ‘the Why Behind the Buy’ Kantar and IRI announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results throughout the entire advertising cycle. The combination of IRI’s best-in-class sales data and Kantar’s industry-leading brand data will enable clients to more effectively measure and optimize marketing programs against two important business success drivers: long-term brand health and short-term…

2019 BrandZ Top 40 Most Valuable Australian Brands Revealed Innovation and brand experience have proven to be critical factors driving performance according to the latest BrandZ Top 40 Most Valuable Australian Brands report released today by WPP and Kantar. Those perceived as highly innovative are growing on average 10 per cent faster than brands with a medium-to-low score, while high brand experience performers are seeing a nine per cent improvement in value. Brands involved in the new digital retail economy are clear…

Brands tap into a strong sense of national pride and reveal a renewed understanding of what it means to be Indonesian Bank Central Asia (BCA) has claimed the number one spot for the fifth year running in the BrandZ Top 50 Most Valuable Indonesian Brands ranking released by WPP and Kantar. As a result of the bank's consistent effort towards understanding its customers' needs and providing personalised customer experience, BCA has grown 3% in brand value to $13.1 billion, priding itself on user-friendly innovations in…

"Mintel Comperemedia combines the best marketing data across our partners into one platform with a singular taxonomy." Tell us about your journey into Marketing and Sales Technology. How did you arrive at Mintel Comperemedia? My career began at Chase, where I developed a keen sense for understanding how middle market business works, as our group was ensuring that balance sheets were sound ahead of mid-market mergers and acquisitions. After arriving at Mintel in 2008, I was instantly impressed with the data set that we…

Amazon Maintains the Title of World's Most Valuable Global Retail Brand Increasing Its Brand Value +91% to $315.5 Billion Innovative use of technology such as artificial intelligence and data analytics has helped e-commerce deliver numerous human benefits, fuelling a 33% growth in brand value for the most powerful players in retail WPP and Kantar unveiled today. The second annual BrandZ Top 75 Most Valuable Global Retail Brands ranking and report – looking at luxury, apparel, retail and fast-food outlets – revealed the…

Entertainment Sees Largest Category Growth of 186%; Technology Accounts for 26% of Total Value Alibaba has been crowned the most valuable brand in China for the first time in the annual BrandZ Top 100 Most Valuable Chinese Brands ranking, published by WPP and Kantar, having grown its brand value by 59% year-on-year to $141 billion. Despite China's slower economic growth and international trade tensions, the total value of the BrandZ Top 100 Most Valuable Chinese Brands increased 30% to $889.7 billion, the highest…

Both Firms Will Collaborate on Ecommerce and Omnichannel Advisory, Analytical and Capability-Building Services Kantar, the world’s leading data and consulting company and leading eCommerce performance analytics company Profitero announced a global partnership dedicated to creating a suite of advisory, analytical and capability-building services that will help their clients become more efficient at eCommerce. “With our complementary data and expertise, Kantar and Profitero are uniquely positioned to help brands bridge…

Kelley Baron is Named North American Qualitative Lead Kantar, one of the world’s leading marketing data, insight and consultancy companies, announced that it is expanding its qualitative practice, in response to the growing industry need for real-time consumer insights. As a result, it has named Kelley Baron President of its North American qualitative practice. In her new role, Baron will be responsible for growing Kantar’s qualitative services by building and innovating on current offerings, acquiring new clients…

Eleven Companies Join New Measurement Partner Program to Provide More Robust Third-Party Solutions for Media Campaigns Roku, Inc. announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes. Eleven partners including Acxiom, comScore, Experian, Factual, IHS Markit, Kantar, Nielsen, Nielsen Catalina Solutions, Oracle Data Cloud, Placed and ResearchNow SSI are now part of the…

Kantar Taps Engagement Labs as Partner to Bring Innovative Social Intelligence and Analytics to UK Marketplace Engagement Labs Inc., the industry-leading data and analytics firm that specializes in social intelligence for leading brands and companies, has announced a new partnership with Kantar Analytics Practice, a unit of WPP, the £15 billion British advertising and public relations conglomerate. The partnership includes a multi-year licensing agreement for the exclusive rights to sell Engagement Labs' TotalSocial…

Global Ecosystem Supporting The Qualtrics Experience Management Platform Announced Qualtrics, the leader in research and experience management, announced the launch of the Qualtrics Partner Network (QPN), to expand the global ecosystem of partners providing programs and solutions based on the award-winning Qualtrics Experience Management (XM) Platform. The announcement was made recently at the Qualtrics 2018 X4 Experience Management Summit in Salt Lake City. QPN members will gain access to the…

The Partnership Aims to Close the Experience Gap for Organizations at a Time When Connectivity Is Rapidly Reshaping the Brand and Customer Experience Landscapes Kantar TNS, one of the world's largest research agencies, and Qualtrics, the leader in experience management, announced a global partnership to help organizations put customers at the heart of their business. The strategic alliance brings together Kantar TNS's worldwide network of customer experience research, end-to-end platform implementation, smart analytics…