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Kantar

Anzu Appoints Former Activision Blizzard Executive Ruben Dehouck As A New Strategic Advisor

The world’s leading in-game advertising platform Anzu.io announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, having spent more than ten years at Activision Blizzard in various globally operating roles. During his tenure there, Ruben led marketing operations for the industry-leading Call of Duty franchise, was in charge of commercial operations for the breakthrough kids video game franchise Skylanders, and owned strategic partnerships with…

Kantar Reveals Project Moonshot, Launching Industry-Wide Advertising Effectiveness Measurement Platform

Foundational partnerships including Google, Roku, Pandora and Anzu propel the next generation of media planning and optimization Kantar, the world’s leading data, insights and consulting company, announces a major milestone in its roadmap to deliver the advertising industry’s most advanced independent platform for measuring advertising effectiveness. Project Moonshot is the first advertising industry initiative to establish direct data integrations with companies including Google, Pandora and fast-rising in-game ad…

Salsify Appoints Executives for the EMEA Region to Respond to Rapid Market Growth

The company now has 165 customers with global implementations and has recruited those responsible for strategy for customer success and marketing in the EMEA region. Salsify, a product experience management (PXM) platform that helps brands win on the digital shelves, has announced important appointments in marketing and customer success functions for the EMEA region. After opening its headquarters for the EMEA region in Lisbon in October 2018, Salsify has made these new appointments in order to supervise and scale up the…

Mastercard Powers Faster, Seamless Online Shopping Experiences for Amazon Customers

Merchants across the globe increasingly adopt tokenization, eliminating the need to manually update card credentials and increasing peace of mind at checkout More and more consumers are going online to purchase everything from groceries and food delivery to home improvement goods, apparel and entertainment; as they do, merchants are focused on providing an increasingly seamless experience. Today, Mastercard announced that Amazon customers in 12 countries across North America, Latin America, Middle East and Europe will…

BrandZ Retail Ranking Shines Spotlight on Brands Most Resilient to Impacts of Coronavirus

- Total value of BrandZ Top 75 Most Valuable Global Retail Brands reaches $1.5 trillion - Amazon grows 32% to $415.9 billion to remain the world's most valuable retail brand, commanding 27% of the Top 75's total brand value - Coronavirus highlights sector's pivotal role in global economy as retailers face supply and demand challenges that require innovation and agile response The third annual BrandZ™ Top 75 Most Valuable Global Retail Brands Ranking, unveiled today by WPP and Kantar, reveals that the value of the world's…

67% of Social Media Consumers Aspire to be Paid Social Media Influencers

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, published the results of a social media consumer study examining their perspectives on influencer marketing. The study is part of IZEA Insights, an ongoing research program examining the world of influencer marketing through the lens of consumer, marketer, and influencer participants. Managed by Jana O’Brien at The Right Brain Consumer Consulting, the study collected feedback from U.S.…

Kantar Announce Appointment of Adam Crozier as Chairman

Kantar, the world’s leading research and consulting company, announces the appointment of Adam Crozier as Non-Executive Chairman. Mr Crozier has extensive experience across the media, creative, consumer and technology industries having served as CEO of Saatchi & Saatchi, the English Football Association, The Royal Mail and, most recently, ITV, in addition to his roles as Chairman of several major consumer brands. Marketing Technology News: Plannuh Raises $4 Million To Expand AI-Driven Marketing, Budgeting and Planning…

Valassis Uncovers New Motivations Driving Consumer Decision-Making

Findings Show Consumers Favor Brands That Provide Efficiency, Respond to Real-Time Needs Valassis, the leader in marketing technology and consumer engagement, released a new research report “The Future of How People Shop,” offering brands and marketers a deeper understanding of the evolving behaviors and attitudes of consumers, and catalysts that drive engagement. “Marketers have an opportunity to better connect with consumers by shifting focus beyond the traditional purchasing journey and addressing individual…

Looking Forward: What Will 2020 Bring for Digital Advertising?

Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the industry and mobile phones were soon to introduce a new wave of digital advertising. Since then, we’ve seen digital ads and the technologies that power them continue to mature, as consumers become ever more conscious of not only being bombarded by flurries of irrelevant content, but also of…

Eric Salama to Step Down as Kantar CEO During 2020

Subsequently will Transition to a Non-Executive Director and Consultant to Kantar Kantar, the world’s leading data, insights and consulting company announces that Eric Salama has decided to step down as CEO during the course of 2020. The company will immediately begin the process of recruiting a new Chief Executive, looking at both external and internal candidates. Salama will remain in role to transition to a new CEO. Thereafter, Salama will join the Kantar Board as a non-executive director and, on a part-time basis,…

Kantar and IRI Join Forces to Launch Closed-Loop Solution for CPG Campaign Performance Optimization

Joint Solution Enables Highly Predictive, Deeper Understanding of ‘the Why Behind the Buy’ Kantar and IRI announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results throughout the entire advertising cycle. The combination of IRI’s best-in-class sales data and Kantar’s industry-leading brand data will enable clients to more effectively measure and optimize marketing programs against two important business success drivers: long-term brand health and short-term…

Trust, Innovation and Experiences are Powering Growth

2019 BrandZ Top 40 Most Valuable Australian Brands Revealed Innovation and brand experience have proven to be critical factors driving performance according to the latest BrandZ Top 40 Most Valuable Australian Brands report released today by WPP and Kantar. Those perceived as highly innovative are growing on average 10 per cent faster than brands with a medium-to-low score, while high brand experience performers are seeing a nine per cent improvement in value. Brands involved in the new digital retail economy are clear…

BrandZ Top 50 Most Valuable Indonesian Brands Increase 4% in Overall Brand Value to $84 Billion as Technology-Enabled Categories Deliver…

Brands tap into a strong sense of national pride and reveal a renewed understanding of what it means to be Indonesian Bank Central Asia (BCA) has claimed the number one spot for the fifth year running in the BrandZ Top 50 Most Valuable Indonesian Brands ranking released by WPP and Kantar. As a result of the bank's consistent effort towards understanding its customers' needs and providing personalised customer experience, BCA has grown 3% in brand value to $13.1 billion, priding itself on user-friendly innovations in…

MarTech Interview with Shafiq Rajani, Vice President, Mintel Comperemedia

"Mintel Comperemedia combines the best marketing data across our partners into one platform with a singular taxonomy." Tell us about your journey into Marketing and Sales Technology. How did you arrive at Mintel Comperemedia? My career began at Chase, where I developed a keen sense for understanding how middle market business works, as our group was ensuring that balance sheets were sound ahead of mid-market mergers and acquisitions. After arriving at Mintel in 2008, I was instantly impressed with the data set that we…

Humanization of Technology Drives $339 Billion Brand Value Growth in Second BrandZ Top 75 Most Valuable Global Retail Brands Ranking

Amazon Maintains the Title of World's Most Valuable Global Retail Brand Increasing Its Brand Value +91% to $315.5 Billion Innovative use of technology such as artificial intelligence and data analytics has helped e-commerce deliver numerous human benefits, fuelling a 33% growth in brand value for the most powerful players in retail WPP and Kantar unveiled today. The second annual BrandZ Top 75 Most Valuable Global Retail Brands ranking and report – looking at luxury, apparel, retail and fast-food outlets – revealed the…

China’s Most Valuable Brands Grow a Record 30% to $889.7 Billion in 2019 BrandZ Top 100 Most Valuable Chinese Brands Ranking –…

Entertainment Sees Largest Category Growth of 186%; Technology Accounts for 26% of Total Value Alibaba has been crowned the most valuable brand in China for the first time in the annual BrandZ Top 100 Most Valuable Chinese Brands ranking, published by WPP and Kantar, having grown its brand value by 59% year-on-year to $141 billion. Despite China's slower economic growth and international trade tensions, the total value of the BrandZ Top 100 Most Valuable Chinese Brands increased 30% to $889.7 billion, the highest…

Kantar and Profitero Announce Strategic Partnership to Help Brands Elevate eCommerce Capabilities

Both Firms Will Collaborate on Ecommerce and Omnichannel Advisory, Analytical and Capability-Building Services Kantar, the world’s leading data and consulting company and leading eCommerce performance analytics company Profitero announced a global partnership dedicated to creating a suite of advisory, analytical and capability-building services that will help their clients become more efficient at eCommerce. “With our complementary data and expertise, Kantar and Profitero are uniquely positioned to help brands bridge…

As Industry Need for Real-Time Consumer Insights Grows, Kantar Expands Qualitative Practice

Kelley Baron is Named North American Qualitative Lead Kantar, one of the world’s leading marketing data, insight and consultancy companies, announced that it is expanding its qualitative practice, in response to the growing industry need for real-time consumer insights. As a result, it has named Kelley Baron President of its North American qualitative practice. In her new role, Baron will be responsible for growing Kantar’s qualitative services by building and innovating on current offerings, acquiring new clients…

Roku Deepens Measurement Capabilities to Further Capture Benefits of OTT Advertising

Eleven Companies Join New Measurement Partner Program to Provide More Robust Third-Party Solutions for Media Campaigns Roku, Inc. announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes. Eleven partners including Acxiom, comScore, Experian, Factual, IHS Markit, Kantar, Nielsen, Nielsen Catalina Solutions, Oracle Data Cloud, Placed and ResearchNow SSI are now part of the…

Engagement Labs Inks Multi-Year Deal with Kantar’s Analytics Practice in UK, Unit of WPP

Kantar Taps Engagement Labs as Partner to Bring Innovative Social Intelligence and Analytics to UK Marketplace Engagement Labs Inc., the industry-leading data and analytics firm that specializes in social intelligence for leading brands and companies, has announced a new partnership with Kantar Analytics Practice, a unit of WPP, the £15 billion British advertising and public relations conglomerate. The partnership includes a multi-year licensing agreement for the exclusive rights to sell Engagement Labs' TotalSocial…