Kantar

Analytics and consulting leader headed Commercial Analytics practice for EY Kantar, the world’s leading data-driven analytics and brand consulting company, has named Patrick Moriarty SVP of Analytics Practice in North America.…
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Kantar, the world’s leading data-driven analytics and brand consulting company announces it has reached a definitive agreement to acquire Blackwood Seven, the Copenhagen, Denmark-based marketing measurement and optimisation company. The…
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AI-Powered SaaS Platform for Product Managers and Marketers Taps Former AB InBev and Kantar Executive Cadu Chiba as Director of Consumer Insights, Former Ipsos Executive Andrea Hiranaka as Director of Insights Products Birdie, the…
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Brands and marketers can now quantify their results and better understand the effectiveness of CTV advertising in driving sales and brand equity Kantar, the world’s leading data-driven analytics and brand…
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A-List Celebrities Driving Impact for Multi-million Ad Investment, But Only if Integrated Into the Brand Story The most expensive advertising tactic that exists - the Super Bowl ad - may not be fully effective for many marketers, according…
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Customers to Benefit from Unified Video and Audio Ad Verification and Universal Attribution from a Trusted Source Advocado— a data platform, connecting and powering cross-screen advertising— announced today that it has acquired Kantar's…
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Kantar, the world’s leading data-driven analytics and brand solution company today announces the global launch of Digital Video AI, a fully AI-powered creative effectiveness tool that predicts the performance of digital video advertising.…
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Kantar, a global leader in data, research, and consulting, announced its partnership with Adomik, the leading ad tech software developer and provider of smart advertising analytics for publishers. This agreement allows Kantar to exploit…
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Kantar, the world’s leading data-driven analytics and brand consulting company celebrates its inclusion as a Strong Performer in The Forrester Wave™: Customer Analytics Service Providers, Q3 2021 report. “excels at customer retention…
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Kantar, the world's leading data-driven analytics and brand consulting company releases preliminary findings from a new study exploring what sustainability means to Asian consumers. Kantar's Asia Sustainability Foundational Study …
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Kantar, the world’s leading data-driven insights and consulting company, completed its acquisition of Numerator, the Chicago-based, tech-driven consumer and market intelligence company from Vista Equity Partners. Numerator blends…
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The world’s most valuable brands have experienced record growth according to the Kantar BrandZTM Most Valuable Global Brands 2021 ranking, with the total worth reaching $7.1 trillion – equivalent to the combined GDP of France and Germany.…
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Solution will help brands gain deeper consumer insights from large datasets to maximize their digital marketing performance Kantar, the largest evidence-based insight and consulting company, is launching a set of Digital…
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Kantar can now measure programmatic dynamic ad insertion for popular podcasts through partnership with Megaphone, ACAST and Midroll Kantar, the world’s leading data, insights and consulting company, announced it has partnered with podcast…
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Search intelligence pioneer builds on partnership with Kantar by acquiring search intelligence unit, formerly AdGooroo Adthena, the leader in AI-powered search intelligence, announced that it has acquired Kantar’s Paid Search offer,…
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The world’s leading in-game advertising platform Anzu.io announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, having spent more than ten years at …
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Foundational partnerships including Google, Roku, Pandora and Anzu propel the next generation of media planning and optimization Kantar, the world’s leading data, insights and consulting company, announces a major milestone in its…
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The company now has 165 customers with global implementations and has recruited those responsible for strategy for customer success and marketing in the EMEA region. Salsify, a product experience management (PXM) platform that helps…
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Merchants across the globe increasingly adopt tokenization, eliminating the need to manually update card credentials and increasing peace of mind at checkout More and more consumers are going online to purchase everything from groceries…
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- Total value of BrandZ Top 75 Most Valuable Global Retail Brands reaches $1.5 trillion - Amazon grows 32% to $415.9 billion to remain the world's most valuable retail brand, commanding 27% of the Top 75's total brand value - Coronavirus…
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