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Kaon Interactive

Kaon Interactive Announces Non-Immersive VR, First Enterprise Marketing Platform to Bring Virtual Reality Experiences to Every Device

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced two key milestones: the launch of an industry innovation, "non-immersive" VR (virtual reality), and the receipt of a coveted industry award. A new technology evolution to Kaon's High Velocity Marketing Platform®, non-immersive VR extends the value of the company's existing virtual reality-based B2B marketing solution by delivering these experiences not just on VR headsets, but now on smartphones, tablets, desktop…

Why CMOs Should Add Visual Interactive Sales and Marketing to Their MarTech Stacks

With an onslaught of both existing and emerging marketing tools, B2B marketers can easily get stuck in an overwhelming cycle of re-evaluating their marketing technology strategy and MarTech stacks against the next trend. This alone becomes a full-time job and can diminish, instead of enhancing marketing teams’ effectiveness. However, if you are marketing complex products or solutions, it is worth evaluating the addition of a visually interactive application this year. Technologies such as interactive 3D product and…

Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive

Tell us about how dramatically your role evolved in 2018 with Marketing and Sales Technologies. At Kaon, 2018 was all about efficiency and process. We are experiencing huge growth in our top line, as the combination of our own sales effectiveness, and industry awareness of our company, in general, has led to a dramatic increase in the breadth and depth of our customer engagements. The challenge for us, as a software company, is to have as much of that top-line growth reach the bottom line as possible. For us, that meant…

How Ciena Used Interactive Marketing to Double Global Usage of Its Mobile App

Augmented and virtual reality allows products to be displayed within 3D environment There are a lot of ways technology can solve a problem — whether it’s in our everyday lives or in business. But one unexpected fix that’s making waves in the enterprise is augmented reality (AR) and virtual reality (VR). Piper Jaffray estimates that more than 500 million VR headsets could be sold by 2025. Many of those, then, are likely to be used in business settings as well. From neuroscience to workplace training to industrial…

TechBytes with Joshua Smith, CTO, Kaon Interactive

Joshua Smith CTO, Kaon Interactive Immersive Content and Visual Marketing are buzzing louder than any other marketing tool in 2018. Videos, AR/VR, and Live streaming content are perfect recipes for a powerful audience engagement at any time. We spoke to Joshua Smith, CTO, Kaon Interactive, to better understand the current state of visual marketing technologies and how his company would extend the benefits of their partnership with Google and Lenovo to customers.Tell us about your role at Kaon Interactive and the…

Kaon Interactive Wins Communicator Awards for Siemens and Tecan Applications

Kaon Interactive Recognized for Engaging, Interactive Sales & Marketing Demonstrations Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced that two of its interactive solutions have won the prestigious 24th Annual Communicator Awards. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded over two decades ago, The Communicator Awards receive over 6,000 entries from companies and…

Google, Kaon Interactive and Lenovo Disrupt Enterprise Sales With Breakthrough Standalone Virtual Reality Headset Experience

Trio Will Accelerate VR Sales and Marketing Applications for Fortune 500 Companies Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced that it is extending its commitment to drive virtual reality adoption in the enterprise with the Google Daydream VR standalone headset. In January at CES 2018, Lenovo unveiled an innovative Daydream VR headset called the Lenovo Mirage Solo with Daydream. A first for the Google Daydream platform, the Mirage Solo functions…