Karsten Weide

In spite of ongoing intense mergers and acquisitions activity, the advertising software market is still highly fragmented. According to a new market share report from International Data Corporation (IDC), the top 15 vendors represented less than 40% of the overall market in 2017 with a multitude of small, specialized vendors with limited revenue making up the rest. The market for advertising software grew 38% year over year to $12.7 billion in 2017 with the top 15 vendors capturing less than 40% of the overall revenue,…

First-Ever Advertising Software Industry Report Analyzes Market Fragmentation and Growth Projections Criteo S.A., the advertising platform for the open Internet, has been ranked #1 in 2017 market share for adtech worldwide in a new market share report from IDC. The report, IDC, Worldwide Digital Advertising Software Market Shares, 2017: Despite Intense M&A Activity, Still a Fragmented Market(September 2018), quantifies for the first time the advertising software market at $12.7 billion, growing 38% year on year.…