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Keith Petri

Screen6 Launches idSync – The Industry’s First Server-to-Server ID Syncing Solution for Optimal Match Rates

The New Data Syncing Technology Between Vendors and Siloed Datasets Today, Screen6, the leading provider of cross-device identity management, announced the launch of idSync, a new data syncing technology that precisely matches IDs between multiple datasets offline. idSync is not reliant on traditional cookie syncing to connect datasets but instead operates independently between platforms to support device matching and ID resolution for optimal match rates. idSync is powered by Screen6’s best-in-class technology, as proven…

TechBytes with Keith Petri, Chief Strategy Officer, US at Screen6

Keith Petri Chief Strategy Officer, US at Screen6 Screen6 recently partnered with Infectious Media to offer targeted, cross-device digital campaigns on a global scale. This enables digital advertisers and marketers to build cross-device profiles of audience segments in any market they require and target ads across multiple devices.We spoke to Keith Petri, Chief Strategy Officer at Screen6, about the changing contours of ad tech.MTS: Keith, tell us about your role and how you got here. What inspired you to join a…

Cross-Device Verification Explained

Let’s try to agree on what is black and white… There is a lot of noise in the industry about the selection of cross device solutions. However, with all the conversation surrounding omni channel marketing, there is a significant gap in the understanding of the underlying technology. While many platforms in the space are running head to head tests to compare match rates, precision, etc. - there is very little differentiation between the usual vendors. All of them fall into a category which we refer to as "Master Device…