Browsing Tag

Klaviyo

Klaviyo Expands Global Footprint with Native PrestaShop Integration

PrestaShop merchants can automate personalized owned marketing fueled by data Leading marketing automation platform Klaviyo announces its native integration with open-source ecommerce solution PrestaShop. The partnership allows ecommerce merchants to seamlessly automate personalized marketing and communications to customers using data from transactions on the PrestaShop solution, while also expanding Klaviyo’s reach among merchants in European countries and other international markets. Marketing Technology News: Salesforce…

Klaviyo Raises $200 Million in Series C Funding

Klaviyo, a customer data, and marketing platform for online businesses, announced it has raised $200 million in Series C funding, led by Accel with participation from existing investor Summit Partners. The new financing brings Klaviyo’s total funding to date to $358.5 million. The investment will help further fuel Klaviyo’s rapid growth through R&D, hiring, increased sales, customer support, and international expansion. The company also announced it has added Accel’s Ping Li to its board. As consumers’ purchases have…

Cohley & Klaviyo Announce Strategic Partnership

Content generation platform Cohley announced its partnership with Klaviyo, the leading marketing automation and email platform that powers growth for online businesses. On average almost 70% of shopping carts are abandoned, making automated abandoned cart messaging one of the most essential features to have active when running an e-commerce store. Klaviyo stores are seeing 10% or more of their total revenue come from Abandoned Cart flows, proving the power of a well-crafted and well-timed follow-up. However, the actual…

Upfluence and Klaviyo Partner to Deliver Smarter Customer Targeting Campaigns

Upfluence Software, the only all-in-one SaaS firm that helps brands and agencies identify, contact, manage and analyze their influencers at scale, announced it now seamlessly integrates with Klaviyo - the world’s leading owned marketing platform known for accelerating revenue. The new partnership, which combines data points from Upfluence to enrich customer communication, delivers multiple game-changing benefits to eCommerce brands. Marketing Technology News: Mondia and Jumia Launch Exciting New Gaming Service on JumiaPay…

Arctic Leaf Expands Service Offering to Include Expert Email Marketing Services

Digital agency and tech powerhouse, Arctic Leaf, is pleased to announce that it has expanded its robust offering in UX design, custom app development, and conversion rate optimization (CRO) to include expert email marketing services. With over 20% of revenue attributed to email for the average ecommerce store, moving into the email marketing space was a natural decision for an agency focused on optimizing conversions for its ecommerce clients. The new service features tiered management packages ranging from small-business…

New Yotpo and Klaviyo Integration Propels Email Innovation and Revenues for D2C Brands

Commerce marketing innovation leaders Yotpo and Klaviyo announced an integration upgrade to create the most powerful email experiences for direct-to-consumer (D2C) brands to date. Building on Klaviyo and Yotpo's existing loyalty program integration, the enhancement allows brands to leverage the power of user-generated content (UGC) and data to convert email subscribers into buyers more effectively. "Today's top direct-to-consumer brands are known for transforming marketing touchpoints into next-level experiences…

Klaviyo Closes $150 Million Investment from Summit Partners to Help Businesses Grow Faster Through Owned Marketing

Market Leader Announces First Major Equity Transaction and Plans to Build a Technology Powerhouse in Boston Klaviyo, the SaaS company that obsesses about helping its customers grow, announced a $150 million investment from global growth equity firm Summit Partners. The funding will be used to hire hundreds of engineers, build the corporate development team and expand in other areas, predominantly in the company’s Boston headquarters. Klaviyo announced closing a $150 Million investment from Summit Partners focused on…