Contentsquare, a global leader in customer experience intelligence, has teamed up with Klaviyo , the autonomous B2C CRM, to turn customer experience insights into immediate, revenue-driving actions.
This native integration seamlessly syncs behavioral segments from Contentsquare Product Analytics into Klaviyo, empowering brands to instantly trigger highly personalized, revenue-driving campaigns based on real user behavior and engagement.
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Understanding ‘why’ a customer hesitates or drops off is the holy grail of digital commerce. By pairing Contentsquare’s behavioral intelligence directly with Klaviyo’s autonomous B2C CRM, we are eliminating data silos and allowing brands to react to human behavior instantly, driving massive lift in conversion and customer loyalty. Chris Formosa Global Vice President of Alliances and Ecosystem at Contentsquare
Historically, understanding customer behavior and translating it into targeted marketing required navigating disconnected tools, manually pulling data, and relying heavily on specialist data teams. Valuable insights exist, but accessing them can be slow and highly dependent on specialist teams. This friction often meant that by the time an audience segment was built, the marketing window had closed.
Whether an organization needs to investigate a sudden drop in checkout conversion, identify user friction on a new site release, or compare performance across key landing pages, teams can get answers in minutes and immediately trigger automated, personalized campaigns based on that exact context.
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The most impactful customer experiences feel like a personal, one-on-one conversation. This partnership gives Klaviyo users unprecedented access to customer experience insights, allowing our autonomous CRM to deliver hyper-targeted, high-converting messages at the precise moment a shopper needs them. Eddie O’Brien SVP Global Partnerships at Klaviyo
From behavioral data to automated decision support
By bringing timely customer experience insights straight into Klaviyo, teams can spot exactly how a customer is feeling and instantly send the right message:
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Saving sales at checkout: Contentsquare automatically detects customer friction points in checkout flows and makes it easy to trigger personalized recovery campaigns through Klaviyo.
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Reward your best customers before they leave: Contentsquare identifies high-value customer engagement signals and syncs them to Klaviyo to automatically activate personalized VIP experiences and cross-sell campaigns.
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Win back customers you thought you’d lost: Contentsquare identifies dormant, browsing, and dissatisfied customers, enabling Klaviyo to deploy precision win-back campaigns for each segment.
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Enrich product recommendations: Contentsquare tracks detailed product engagement signals and feeds Klaviyo’s recommendation engine to deliver personalized product emails based on shopper intent and hesitation patterns.
