The Report Showed a Significant Decrease in Fraudulent Install Volume and Click-To-Install Ratio, as Media Partners Actively Work to Improve …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …
Kochava Announces Latest Enhancements to IdentityLink, Giving Marketers a Clearer View of Their User Journeys
Delivering Deterministic Attribution to Mobile Web Channels, Identitylink Adds Improved Visibility into Performance Across All Devices and Marketing Channels Kochava …
Mobile Media Report Shows Uptick in Caliber of Ad Campaign Data
The Q4 Report Shows Improved Scoring Among the Metrics That Confirm the Legitimacy of Campaign Data, Suggesting That Media Partners …
Kochava Brings Its Analytics Solution to the Unity Asset Store
Unity Developers Can Run Mobile Marketing Analytics on Their Content Using Kochava Kochava Inc., industry leader for mobile app attribution …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …
Matchmade Receives $4.8 Million in Funding for Business Expansion
Matchmade Is Backed by Korea Investment Partners That Has so Far Released Global Funding Worth a Whopping $1.7 Billion Matchmade …
Steve Bair Joins Kochava as Head of North America Sales
Former Facebook, Microsoft, and eBay Sales and Business Development Executive Will Grow Revenue and Presence for Kochava in North America …
Interview with Charles Manning, Chief Executive Officer, Kochava
"The problems our industry faces are largely caused by its focus and structure, such as centralization and last-click attribution, which …
Kochava Releases Campaign Traffic Insights Report
Index Ranks Media Partners Based on the Completeness of Data Sent, Fraud, Quality, and Strength of Correlation Between Clicks and …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from Martech Series. Original Martech Insights from the Week Gone By. Our staff writers compiled a bulletin covering …
Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting
Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting And Be More Precise in Their Marketing Endeavors …
Kochava Part Of New Google Measurement Partners Program
Google’s New Program Consolidates Where Advertisers Find Integrated Mobile Measurement Partners Kochava Inc., the industry leader providing holistic measurement solutions …
Verasity And XCHNG Partner To Enhance Digital Advertising
Verasity’s Proof of View (PoV)™ technology tackles digital advertising inefficiencies for XCHNG participants Verasity, a disruptive next-generation video platform has …
XCHNG Brings New OnXCHNG Partners On Board To Transform The Digital Ad Ecosystem
Blockchain Protocol Adds Expert Industry Advisors Robert LePlae and Jonathan Lee Kochava Labs SEZC (Kochava), a research and development subsidiary …
Kochava SmartLinks: One Dashboard For All Deep Links
Full Support for Universal Links, App Links and Hosting of Landing Pages Kochava, the industry leader providing holistic measurement solutions …
Kochava Intelligence: Business Services Driven by Predictive Analytics and Machine Learning
Services Include Campaign Insights, Churn Modeling and Ad-Buying Recommendations Kochava Inc, the industry leader providing holistic measurement solutions for mobile …
XCHNG Announces New OnXCHNG Partners, Gaining Meaningful Ad Inventory Traction
Blockchain Protocol For Digital Advertising Exceeds Transaction Volume Requirements Kochava Labs SEZC, a research and development subsidiary of Kochava Inc, …
Kochava Named LINE Ads Measurement Partner
Kochava Customers Can More Effectively Target and Measure Their LINE Ads Campaigns in the Japanese Market Kochava Inc, the industry …
Kochava Introduces Intelligent Consent Management Technology To Streamline GDPR Compliance For Marketers
The Intelligent Consent Management Tool Automatically Requests Consent to Data Use Triggered by In-App Changes; Company Also Announces New EMEA Sales …