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LaunchPoint

RollWorks Becomes a LaunchPoint Accelerate Partner, Adding Additional Data and Machine Learning Capabilities for Account-Based Marketing

Certified Marketo Engage integration gives joint customers deeper ABM functionality to attract and close unknown buyers from high-value accounts RollWorks, a division of NextRoll, Inc., announced today that it has joined LaunchPoint, by Marketo an Adobe company as an Accelerate partner. The certified integration combines Marketo Engage, a complete solution for lead management and RollWorks’ account-based platform so customers can identify more high-value accounts, engage the buying committees within those accounts…

Madison Logic Showcases New Journey Acceleration Solution

Madison Logic, a leading global account-based marketing (ABM) platform, will exhibit at the annual Adobe Summit from March. At the conference, the company will demo its new solution, Madison Logic’s Journey Acceleration, launched in February and now available to the Adobe ecosystem through LaunchPoint by Marketo, an Adobe company. "Through our integration with Marketo, Madison Logic gives marketers unprecedented visibility into how target accounts are engaging with marketing, providing the increased ability for sales to…

atEvent Collaborates with Marketo to Extend Account-Based Marketing Capabilities to Event Marketing

atEvent, a leading business-to-business event lead management solution, has joined LaunchPoint by Marketo, an Adobe company, as part of the Innovate partner program. With this integration, atEvent deepens its relationship with Marketo to provide customers seamless post-event lead syncing and automated personalized follow-up. In addition, the collaboration will allow Marketo users to easily incorporate account-based marketing (ABM) capabilities into their event strategy by using atEvent to engage with targeted accounts and…