Madison Logic, a leading global account-based marketing (ABM) platform, will exhibit at the annual Adobe Summit from March. At the conference, the company will demo its new solution, Madison Logic’s Journey Acceleration, launched in February and now available to the Adobe ecosystem through LaunchPoint by Marketo, an Adobe company.
“Through our integration with Marketo, Madison Logic gives marketers unprecedented visibility into how target accounts are engaging with marketing, providing the increased ability for sales to identify and convert prospective accounts,” said Madison Logic CEO Tom O’Regan. “Unlike traditional ABM platforms that have limited targeting criteria, Journey Acceleration enables conversion of target accounts faster by continuously engaging prospects with relevant content and the right messaging strategy throughout the entire buyer’s journey.”
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Madison Logic’s Journey Acceleration allows B2B marketers to target ABM programs to all stages of the buyer journey within ActivateABM, Madison Logic’s, comprehensive ABM platform. At Adobe Summit, B2B marketers will be able to learn how Madison Logic’s Journey Acceleration leverages a bi-directional integration with Marketo to enable dynamic targeting, acquisition, and nurturing of potential customers. Journey Acceleration is part of a comprehensive ABM program that serves customized marketing messages to the right members of the buying committee at each stage within the buyer journey, from awareness to close and beyond.
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Madison Logic helps B2B marketers convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey.