Linear TV Archives — MarTech Series

The Streaming Ad Boom Is Just Getting Started

Analytics Ally Appelbaum - November 11, 2025

Why Your CTV Advertising Strategy Can’t Wait — and How to Make It Count

AI/ML Matt Keating - July 16, 2025

Clarivoy Introduces Groundbreaking ‘Marketplace Visit Attribution’ Metric, Empowering Automotive Marketers with Enhanced Measurement Across Linear TV, CTV, Video, and Display Advertising

Native & Programmatic Advertising PRNewswire - June 17, 2025

Attain Expands Incrementality Measurement to Linear TV with New Samba TV Partnership, Strengthening Full-funnel Insights

AI/ML PRNewswire - April 29, 2025

Innovid Releases “CTV x Commerce 2024” Report on the State of Interactive Creatives & Shoppable Advertising

Technology Business Wire - June 17, 2024

DISQO Welcomes Neil Graham as Chief Revenue Officer

Sales & Marketing Globe Newswire - June 4, 2024

Fubo Unveils New Suite of CTV Ad Offerings During 2024 IAB NewFronts

Sales & Marketing Business Wire - May 2, 2024

Audience Intelligence Platform Tunnl Celebrates 1-Year Anniversary

Native & Programmatic Advertising MTS Staff Writer - March 8, 2024

3 in 4 CTV Users Watch Live Sports Via Streaming Apps

In App Marketing Business Wire - February 29, 2024

Innovid the First to Provide Granular Outcomes Measurement Across All DSP & SSP Ad Buys

Insights Business Wire - February 22, 2024

Innovid the First to Enable Self-Service Creation of Interactive CTV Ad Experiences for Live Streaming Events at Scale

Events Promotion Business Wire - February 8, 2024

Comscore and Nexstar Reach Multi-Year Agreement for Linear and Cross-Platform Audience Measurement

Audience Data Globe Newswire - January 23, 2024

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