Linear TV

Declining Reach of Linear TV Means Nearly All Linear Ad Impressions Now Reach Only Half of American Households Samba TV, the leading provider of omniscreen data and analytics, released its latest State of Viewership report, analyzing…
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As viewership trends shifted towards consumers discovering their new favorite programming via free, ad-supported CTV apps, advertisers are quickly taking notice. This boom in small and medium content creators flocking to CTV apps allows…
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The KeyOS Content Security Platform Provides Robust Anti-Piracy Services and Solutions BuyDRM announced the integration of Harmonic’s VOS®360 cloud platform with BuyDRM’s Encryption Key API. This integration enables media companies and…
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Strategic addition will help to accelerate adoption of Beachfront's sell-side ad serving and decisioning technology with media companies Beachfront, the sell-side ad server built for convergent TV, has announced the addition of…
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The vCommerce leader is the first livestream shopping channel on the live TV streaming platform, and now reaches nearly 95% of pay digital livestreaming TV households in the US QVC, a world leader in video commerce, which includes…
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Two senior hires made to support market momentum and help advertisers bridge gap between linear TV and digital Samba TV, a global leader in television technology and omniscreen advertising and analytics, announced two key hires, Elmar…
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A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV, a ground-breaking new study has found. The research from ShowHeroes Group,…
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Connected TV Makes Up Largest Ad Spend Amongst Digital Video Advertising Digital video advertising spend surged 49% in 2021 and is expected to increase an additional 26% to $49.2B in 2022, according to IAB's "2021 Video Ad Spend and 2022…
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FOX is leveraging the capability to drive interactivity, content discovery and deeper engagement for the series premiere of its new comedy ‘Welcome to Flatch’ VIZIO introduced a beta program for an innovative new…
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FullThrottle Technologies, LLC, an end-to-end privacy-compliant first party data platform that helps marketers identify and target audiences and measure results, and Spectrum Reach, the advertising sales business of Charter…
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As the demand for online content booms, Tulix is bringing people together with its top-of-the-line streaming services and the release of its new platform, Gia.TV. The global streaming market is a massive industry. Expanding…
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More than 50 percent of consumers watch video content from connected TVs, while brand recall on CTV advertising is at least 39 percent higher than social media and other ad digital channels tvScientific, the first…
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Expanded Relationship with Extreme Reach enables Nielsen to efficiently watermark the vast majority of national linear TV commercials Nielsen announced that it will enhance its National television measurement by measuring viewing in a more…
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Viant Technology Inc., a leading people-based advertising software company, announced that Viant has entered into a license agreement with TiVo, the company that brings entertainment together and a wholly-owned subsidiary of Xperi…
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Tremor Video study uncovers advertisers’ attitudes and perceptions about CTV’s expanding role in brand marketing strategies Tremor Video, a leading programmatic video platform, and leading ad platform Unruly, in partnership with MTM…
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New research by Unruly finds 100% of digital media agencies and 77% of brands plan to invest more in CTV over next 12 months due to better ROI and targeting compared to linear TV More than two-thirds (67%) of UK advertising professionals…
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Cadent Introduces Next-Generation Advanced TV Platform, Bringing Together Linear and Next-Generation TV Tools for Marketers Cadent, the advanced TV platform company, announced that Empower, the independently-owned media agency known as The…
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Integral Ad Science (IAS), the global leader in digital ad verification, released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts across the US, IAS found that issues around digital video and connected TV,…
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TVSquared, the global leader in cross-platform TV ad measurement, announced today that it measured its one-millionth campaign. The milestone was reached in November with Balsam Hill’s 2020 holiday campaign called “This Tree,” which ran…
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TVSquared has been selected by Eicoff to provide addressable, OTT, and linear TV attribution for its clients. The full-service agency has incorporated TVSquared's always-on attribution technology into its EiQ analytics platform to generate…
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