Linear TV

Viant Technology Inc., a leading people-based advertising software company, announced that Viant has entered into a license agreement with TiVo, the company that brings entertainment together and a wholly-owned subsidiary of Xperi…
Read More...

Tremor Video study uncovers advertisers’ attitudes and perceptions about CTV’s expanding role in brand marketing strategies Tremor Video, a leading programmatic video platform, and leading ad platform Unruly, in partnership with MTM…
Read More...

New research by Unruly finds 100% of digital media agencies and 77% of brands plan to invest more in CTV over next 12 months due to better ROI and targeting compared to linear TV More than two-thirds (67%) of UK advertising professionals…
Read More...

Cadent Introduces Next-Generation Advanced TV Platform, Bringing Together Linear and Next-Generation TV Tools for Marketers Cadent, the advanced TV platform company, announced that Empower, the independently-owned media agency known as The…
Read More...

Integral Ad Science (IAS), the global leader in digital ad verification, released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts across the US, IAS found that issues around digital video and connected TV,…
Read More...

TVSquared, the global leader in cross-platform TV ad measurement, announced today that it measured its one-millionth campaign. The milestone was reached in November with Balsam Hill’s 2020 holiday campaign called “This Tree,” which ran…
Read More...

TVSquared has been selected by Eicoff to provide addressable, OTT, and linear TV attribution for its clients. The full-service agency has incorporated TVSquared's always-on attribution technology into its EiQ analytics platform to generate…
Read More...

Expanded Scope Integration Allows for Multi-Channel, Audience-Based Planning and Buying Using Purchase Data 4C, a global data science and marketing technology company, and IRI, a global leader in innovative solutions and services for…
Read More...

TV Advertising is no longer what it used to be a few years ago. Today, it's a dynamic ecosystem bubbling with hot new Digital TV Advertising and Analytics innovations. Next-gen TV advertising companies are completely revolutionizing the…
Read More...

In 2018, more than 50 percent of marketers are likely to include Advanced TV buys in their schedule. But for many traditional television advertisers, Advanced TV remains a daunting concept. That’s understandable. Advanced TV, as an umbrella…
Read More...

Advanced TV and all that it encompasses – programmatic TV, addressable TV, connected TV, linear audience targeting, set-top box video on demand, interactive TV and even second-screen syncing – is coming into its own in 2018, and the…
Read More...

Zone·Tv Studio Makes a ‘Spotify-Like’ Experience Possible for Any Television Channel Zone·tv™ is introducing a revolutionary, feature-rich suite of powerful video services under the zone·tv Studio brand, that enables completely new ways…
Read More...

"Connecting the dots requires a vast data footprint and sophisticated data science that spans all platforms."Tell us about your role at comScore and how you got here. What’s the most fascinating aspect of leading a customer-led measurement…
Read More...

Media consumption habits have changed fundamentally over the past 10 years. Checking Instagram, reading news online, doing business on the phone, and watching TV on the tablet now mix seamlessly with old habits like channel surfing,…
Read More...

E-Commerce to Grow 15% in 2018, Representing 10% of Retail GroupM, the media investment group of WPP, released a new report, "State of Digital," offering intelligence on consumer media consumption and advertising investment trends…
Read More...

Education Is Key, As Videology's New Research Shows Over 79% Of Advertisers And Agencies Plan To Use Advanced TV In Next 12 Months Videology, a leading software provider for converged TV and video advertising, released "Bringing…
Read More...