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Linear TV

4C and IRI Deepen Relationship for Linear TV and OTT

Expanded Scope Integration Allows for Multi-Channel, Audience-Based Planning and Buying Using Purchase Data 4C, a global data science and marketing technology company, and IRI, a global leader in innovative solutions and services for consumer, retail, and media companies, announced that they are expanding their relationship. As a result of this collaboration, advertisers can now better target their cross-channel video planning and buying by leveraging IRI purchase-based data via the Audience Hub within Scope by 4C.…

Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends

TV Advertising is no longer what it used to be a few years ago. Today, it's a dynamic ecosystem bubbling with hot new Digital TV Advertising and Analytics innovations. Next-gen TV advertising companies are completely revolutionizing the whole AdTech landscape. In our recent chats and events, we witnessed TV analytics market climbing new heights and setting unprecedented benchmarks in building a clear, real-time view of the viewer's journey. Continuing our mission to put the latest trends in AdTech and…

The Year of Advanced TV: Leveraging Data in New Ways

In 2018, more than 50 percent of marketers are likely to include Advanced TV buys in their schedule. But for many traditional television advertisers, Advanced TV remains a daunting concept. That’s understandable. Advanced TV, as an umbrella term that encompasses everything from data-driven targeting to programmatic placement, is a fast-moving yet nuanced opportunity. (For more background on the market forces driving Advanced TV, as well as the requirements for advertising execution in this realm, check out part 1 and part 2 …

The Year of Advanced TV: How (and Why) Marketers Can Embrace the Opportunity

Advanced TV and all that it encompasses – programmatic TV, addressable TV, connected TV, linear audience targeting, set-top box video on demand, interactive TV and even second-screen syncing – is coming into its own in 2018, and the benefits to marketers are substantial. And the word seems to be out: Per Forrester Research, more than 50 percent of marketers are likely to include Advanced TV buys in their schedule this year. That said, despite investment intentions, many marketers still struggle with the definition of…

Zone·tv Studio Introduces a Revolutionary AI-Powered Predictive Personalization Platform

Zone·Tv Studio Makes a ‘Spotify-Like’ Experience Possible for Any Television Channel Zone·tv™ is introducing a revolutionary, feature-rich suite of powerful video services under the zone·tv Studio brand, that enables completely new ways to engage and empower viewers through next-gen TV experiences. With zone·tv Studio content owners and video distributors (e.g. MVPDs, vMVPDs, traditional networks and new over-the-top networks) can now create self-branded, linear TV channels that can be personalized and customized by and…

Interview with Bryan Wiener, CEO, comScore

"Connecting the dots requires a vast data footprint and sophisticated data science that spans all platforms."Tell us about your role at comScore and how you got here. What’s the most fascinating aspect of leading a customer-led measurement firm? I’ve built a 25-year career on navigating companies in highly disruptive industries to positions of market leadership. Given the pace of change in the media landscape at present—and the need for a trusted, independent measurement partner able to account for audiences across…

The Year of Advanced TV: Why It’s Finally Arrived

Media consumption habits have changed fundamentally over the past 10 years. Checking Instagram, reading news online, doing business on the phone, and watching TV on the tablet now mix seamlessly with old habits like channel surfing, listening to radio, and reading magazines. The entire media consumption pattern has changed, and the new media paradigm is one of choice. Perhaps nowhere are these transformed consumption patterns as evident as in the realm of TV and digital video. Over the past decade, TV viewing habits have…

GroupM ‘State of Digital’ Report: Time with Online Media to Surpass Linear TV in 2018

E-Commerce to Grow 15% in 2018, Representing 10% of Retail GroupM, the media investment group of WPP, released a new report, "State of Digital," offering intelligence on consumer media consumption and advertising investment trends worldwide. Among a series of publications by GroupM prognosticating media marketplace futures the world over, the new report focuses on the impact of technology and digital capabilities on consumers and advertisers. GroupM tabulated consumers' time spent with each media format, globally, and…

Videology Releases 2018 Advanced TV Primer to Help Brand Advertisers Navigate Fast-changing Landscape

Education Is Key, As Videology's New Research Shows Over 79% Of Advertisers And Agencies Plan To Use Advanced TV In Next 12 Months Videology, a leading software provider for converged TV and video advertising, released "Bringing Addressability to TV: What's Possible Now," the latest installment in its popular Knowledge Lab Series on TV and Video Advertising. Starting with the premise that "TV" now exists in many different forms, the comprehensive primer defines and explains the benefits and differences between each new…