Expanded Scope Integration Allows for Multi-Channel, Audience-Based Planning and Buying Using Purchase Data 4C, a global data science and marketing …
Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends
TV Advertising is no longer what it used to be a few years ago. Today, it’s a dynamic ecosystem bubbling …
The Year of Advanced TV: Leveraging Data in New Ways
In 2018, more than 50 percent of marketers are likely to include Advanced TV buys in their schedule. But for …
The Year of Advanced TV: How (and Why) Marketers Can Embrace the Opportunity
Advanced TV and all that it encompasses – programmatic TV, addressable TV, connected TV, linear audience targeting, set-top box video …
Zone·tv Studio Introduces a Revolutionary AI-Powered Predictive Personalization Platform
Zone·Tv Studio Makes a ‘Spotify-Like’ Experience Possible for Any Television Channel Zone·tv™ is introducing a revolutionary, feature-rich suite of powerful …
Interview with Bryan Wiener, CEO, comScore
"Connecting the dots requires a vast data footprint and sophisticated data science that spans all platforms." Tell us about your …
The Year of Advanced TV: Why It’s Finally Arrived
Media consumption habits have changed fundamentally over the past 10 years. Checking Instagram, reading news online, doing business on the …
GroupM ‘State of Digital’ Report: Time with Online Media to Surpass Linear TV in 2018
E-Commerce to Grow 15% in 2018, Representing 10% of Retail GroupM, the media investment group of WPP, released a new …
Videology Releases 2018 Advanced TV Primer to Help Brand Advertisers Navigate Fast-changing Landscape
Education Is Key, As Videology’s New Research Shows Over 79% Of Advertisers And Agencies Plan To Use Advanced TV In …