LiveRamp

For the first time, advertisers will be able to use intent-rich search data to power their advanced addressable TV strategies. Through a new partnership with LiveRamp, they can now reach prequalified viewing audiences based on their search…
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Leading Data Connectivity and CTV providers launch first of its kind integration to raise the bar on industry standards Innovid, an independent CTV advertising and measurement platform for the world’s largest brands, and LiveRamp (NYSE:…
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New Capabilities Enable Brands, Programmers, and Sell-Side CTV Platforms to Plan, Forecast, Activate, Quantify, and Collaborate across All TV Inventory Types LiveRamp , the leading data connectivity platform, announced that it has added…
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The free virtual event will feature a keynote by Adam Grant and Momentive CEO Zander Lurie along with discussions on hot topics including “The Great Resignation” by speakers from HubSpot and LiveRamp WHAT: Momentive, a leader in agile…
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Yieldmo Will Support Targeting on LiveRamp’s Authenticated Traffic Solution Integration Will Make Publisher Traffic More Addressable, and Enable Marketers to Connect with Their Audiences on Higher-Quality Native Inventory LiveRamp®  the…
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Former Vice President of Global Search for Microsoft Will Accelerate Product Development Velocity, Strengthen Platform Capabilities, and Scale LiveRamp’s Global Business   Chief Technology Officer, Mohsin Hussain, Elevated, and Will Report…
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Collaborative effort gives advertisers unmatched access to first-party data and comprehensive contextual targeting With privacy guidelines changing constantly, marketers are getting ahead of the shifting digital identity landscape and…
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Diego Panama Promoted to Chief Commercial Officer Former BlueKai Founder Grant Ries Promoted to Executive Vice President of Emerging Markets LiveRamp®, the leading global data connectivity platform, today announced the following…
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MMA Global, the industry organization dedicated to architecting the future of marketing for CMOs, launched the Data in Marketing Think Tank (DATT) to create a critical space for data solutions providers to work directly and collaboratively…
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It won’t be long now before third-party cookies come to an end, but that doesn't necessarily mean the end of audience targeting or tracking. There have been several privacy-first initiatives proposed by members of the industry. In this…
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LiveRamp, the leading global data connectivity platform, announced that Anneka Gupta, president and head of products and platforms, will leave LiveRamp to pursue another senior leadership opportunity within the technology sector,…
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LiveRamp the leading data connectivity platform, announced its Authenticated Traffic Solution (ATS) has been adopted by hundreds of publishers, brands and platforms across the globe, including in the US, UK, France, Italy, Spain, Germany,…
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The partnership aims to create greater publisher autonomy, activate registered audiences and harness first-party data OpenWeb, the premium community engagement platform, today announced an integration with leading data connectivity…
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LiveRamp, the leading data connectivity platform, announced a strategic partnership with Google Cloud to enable identity in the cloud as an infrastructural upgrade for customers. Through this partnership, customers can now access LiveRamp’s…
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A new study conducted by Forrester Consulting on behalf of leading players in addressable TV today found that while 100% of brands and agencies in the U.S. have experienced at least one challenge implementing addressable advertising at…
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Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced that Comscore Senior Vice President John Bulgrin will participate in Adweek's upcoming webinar titled 'How to Advance Your CTV…
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Marketers now able to seamlessly reach addressable, people-based audiences across the OpenX Exchange OpenX and LiveRamp, today announced the expansion of their US partnership into Australia, providing local marketers with an improved way…
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LiveRamp , the leading data connectivity platform, today announced it has banked $15 million in cash reserves to financial institutions supporting historically underserved communities. The lack of access to financial resources and…
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LiveRamp, the leading data connectivity platform, announced that it has completed the acquisition of DataFleets, a cloud data platform that enables data silos to be unified without moving data or compromising privacy. “We believe that…
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Mediavine Integrates with Slickstream to Create a Privacy-Safe Open Web Mediavine, the largest exclusive ad management company in the U.S., is pleased to roll out the second of two different first-party data solutions for its community of…
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