LiveRamp

Extends Data Protection Capabilities Provides Enterprises with Maximum Flexibility and Control Over Data – Wherever Data Lives Expands Safe Haven Market Opportunity LiveRamp, the leading data connectivity platform, announced that it has…
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Integration enables enhanced targeting, attribution and monetization for brands, agencies and publishers Nativo, the most advanced content technology platform for advertising, announced a partnership with LiveRamp, the leading data…
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Best-in-Class Ad Capture Delivers Comprehensive Measurement and Reporting Leading data connectivity platform LiveRamp  and Kinetiq, the first and only scalable solution to unify paid, earned and owned TV impressions at the household…
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LiveRamp, the leading data connectivity platform, announced the appointment of Kamakshi Sivaramakrishnan to its board of directors. Previously the CEO and co-founder of Drawbridge, which was acquired by LinkedIn, a Microsoft company, in…
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Expanded Collaboration With the Trade Desk Empowers Marketers and Publishers to Connect Their Data Safely and Effectively Across the Open Internet LiveRamp, the leading data connectivity platform, announced that it is collaborating with…
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"I know “data” is a vague-sounding buzzword in our industry, but CEOs should invest in actual data science as early as possible." Hi Eric, please tell us about your journey into advertising and content management. How did you start at…
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Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and LiveRamp, the leading data connectivity platform, unveiled the latest version of LiveRamp's TV measurement solution, Data Plus Math powered by…
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Demandbase taps industry leader, Allison Metcalfe, to lead revenue strategy Demandbase, the leader in Account-Based Marketing (ABM), announced its appointment of Allison Metcalfe to the role of Chief Revenue Officer. As Demandbase's CRO,…
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Partnership Ensures Improved Omnichannel Addressability Across New Channels, Including Mobile In-App and Connected TV Premium digital technology company PubMatic announced its expanded partnership and global integration with LiveRamp.…
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Now available in leading DSPs and the LiveRamp Data Marketplace 95% of decision making is subconscious. (Dr. Gerald Zaltman, Harvard) 65% of the sales and branding effect of brand advertising is delivered by the creative. (TRA,…
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NetWise, the provider of the industry's most powerful B2B Audience Data and proprietary B2B2C ID Graph, announced the appointment of Pat O'Brien as Executive Vice President, Strategy & Business Development. Pat is an accomplished…
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Whitepaper explores Comscore's current and future initiatives for leading the industry into a cookieless environment In an increasingly data privacy-driven world, marketers are challenged to ensure the success of their campaigns while…
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New research provides comprehensive look at identity in a privacy first, post-cookie world Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, released new…
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Partnership Enhances Cookieless Targeting and Measurement Across In-App and Mobile InMobi, the world's leading marketing cloud, announced its integration with LiveRamp IdentityLink, a privacy-conscious people-based identifier. Through…
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To no one’s surprise, cookies dominated conversations. Google announced it would phase out third-party cookies in Chrome over the next two years. And, this week, Google’s SameSite update will go into effect, though on a small scale to…
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mParticle announces new funding and the launch of new capabilities, featuring a LiveRamp partnership to help brands deliver privacy-friendly personalization at an unprecedented scale mParticle, the Customer Data Platform (CDP) of choice…
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New Product Gives Global Brands, Publishers a Competitive Edge through Transparent, Secure Data Collaboration LiveRamp, the trusted platform that makes data accessible and meaningful, launched LiveRamp Safe Haven—a new platform that…
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Tenured Executive Brings More Than 25 Years of Experience Leading Global Financial Operations for Technology Companies LiveRamp, the trusted platform that makes data accessible and meaningful, announced the appointment of Vivian Chow to…
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