LLMs

Jackie Palmer, VP of Product Marketing at ActiveCampaign chats about the evolving martech ecosystem and influencing impact of AI in this Q&A: __________ Hi Jackie, take us through the highlights of your time as ActiveCampaign’s VP…
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Artificial Intelligence is transforming the way publishers create, distribute and monetise content across the advertising industry. Since its explosion into the mainstream in 2023, AI has taken the business world by storm. Its appeal is…
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Data integrity leader continues to deliver on promise to equip enterprises with AI-driven solutions that are trustworthy, valuable, and fully within customers' control Precisely, the global leader in data integrity, announced new…
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New solutions to debut at the Online News Association annual conference to showcase the latest digital trends and connect with journalists, leaders and technology innovators shaping the future of media. Expert.ai, a leading provider of…
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Former CTO of Pinterest, Walmart, and eBay brings deep technology expertise as MetaRouter expands its data foundation for retail media MetaRouter, the leader in enterprise-grade customer data infrastructure, is excited to announce the…
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Miguel Lopes, CPO at TrafficGuard chats about the latest adtech trends defining industry norms in this MarTech interview: ________ Hi Miguel, tell us about your time in SaaS / MarTech and more about your role as TrafficGuard's new CPO?…
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Outdated playbooks lose their edge with every new shift in the marketing landscape. I’ve been a marketer for over two decades, so I’ve watched new playbooks rise and fall against every new innovation being hailed as the next big thing. I…
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Veteran Ad Tech Executive Joins to Lead Next Phase of Growth & AI-Driven Innovation GumGum, the contextual-first technology leader, announced that ad tech veteran Marcus Startzel has been appointed as its new Chief Executive Officer.…
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MadConnect Becomes the De Facto Operational Layer for the Fragmented Ecosystem, Optimizing Spend and Increasing ROI Enables Large Language Models (LLMs) and AI Agents to Orchestrate Actions Without Manual Bottlenecks…
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Cloud content services platform delivers GenAI-powered intelligent search, summarization, Q&A, data extraction, and workflow automation securely and at scale. Cloud content services platform delivers GenAI-powered intelligent search,…
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Co-led by Jeffrey Katzenberg’s WndrCo and Kindred Ventures to scale AdMax, the AI platform automating video ad creation, testing, and performance optimization Creatify, the AI platform powering high-performance video advertising,…
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Adjust’s Growth Copilot empowers marketers to do more, stay agile and scale their app business Leading measurement and analytics company Adjust announced the beta launch of Adjust Growth Copilot, a first-of-its-kind app…
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Customer AI Agents help marketing teams launch 10X more personalization experiments and auto-optimize to customer outcomes. Blueshift, the leader in AI-powered customer engagement, announced the launch of Customer AI Agents that help…
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Former Snowflake marketing leader to drive Starburst's growth and awareness in data and AI Starburst, the hybrid data lakehouse company for AI, announced the appointment of marketing veteran Lisa Luscap as Chief Marketing Officer. Luscap…
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Best practices for marketers leveraging AI-driven personalization and automation to streamline campaigns, engage customers, and drive revenue during the most important retail season of the year: Once the leaves turn and the air starts to…
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Picture this: You have a new team member who can work tirelessly on all the tasks given without breaking a sweat. He doesn’t need frequent coffee breaks and can juggle across multiple projects without compromising on his productivity. Who…
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New Feature Transforms Fragmented Unstructured Customer Data into Actionable Journey Intelligence InMoment, the leading provider of integrated Experience Improvement (XI)™ solutions, announced the launch of AI Journey Insights, an…
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The already blisteringly fast pace of AI innovation is accelerating. While “predictive” AI has long quietly underpinned much of our recent advertising and media technology, it often was unglamorous and behind the scenes. But the rise of…
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Ada's generative AI Agent automates millions of customer service interactions for enterprises around the world, transforming support operations and reducing costs. Ada, the AI-native customer service automation company, announced that…
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Addlly AI unveils significant upgrades to its Gen AI tools, introducing new features to AI Playground aimed at enhancing targeted enterprise marketing. Addlly AI, a leader in Gen AI-powered solutions for Asian markets, is thrilled to…
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