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Local Media Consortium

Branded Content Project Releases Research on State of Content Marketing in 2020

The Branded Content Project, an initiative by the Local Media Consortium, Local Media Association, and Facebook Journalism Project, released the results of a report on content marketing in collaboration with Borrell Associates Inc., which found that, despite the effect Covid-19 had on businesses, content marketing remained relatively steady and is projected to be more of a priority in 2021. With expenditures on advertising falling by double-digit percentages in 2020, the report, "Sizing the Content Marketing Opportunity,"…

Outbrain Announces Partnership With Local Media Consortium to Become its Preferred Native Ads Provider

Outbrain, the world's leading discovery and native advertising platform on the open web, announced that it has partnered with the Local Media Consortium (LMC), a strategic alliance of local media companies, as the organization’s preferred native advertising provider. “We’re excited to partner with the Local Media Consortium. Now, more than ever, it’s incredibly important to support local journalism due to the critical role it plays helping people navigate the current times,” said Josh Feller, Senior Vice President, Global…

Local Media Consortium and Local Media Association Announce Keynote Speakers for First Joint Conference: Elevate!

Google and Salesforce Executives Will Speak on Maximizing Revenue, Creating New Value, and Increasing Diversity and Sustainable Digital Strategies in the Industry The Local Media Consortium and the Local Media Association, two of the local media industry's most innovative organizations, announced the keynote speakers for Elevate! 2019, the organizations' first joint conference. Being held in Chicago Sept. 17-19, the event will provide members, partners and local industry influencers with the opportunity to participate,…

Local Media Consortium and Centro Deliver Media Automation for Digital Publishers

Local Media Organizations Centrally Manage In-House Agencies Through Centro’s Basis; Connects Back Office Functions with Planning, Buying, Campaign Analytics and Business Intelligence Centro, a global provider of advertising technology, announced an agreement with the Local Media Consortium to offer its members media automation solutions. The LMC, which delivers economic value to local media companies through strategic partnerships, is made up of more than 80 media companies that include more than 3,300 different outlets.…

Local Media Consortium and Local Media Association Announce Applications Available for Facebook-Funded Branded Content Project

Project Will Help Local Media Expand and Improve Branded Content Programs Through Funding Grant The Local Media Consortium (LMC) and the Local Media Association (LMA), two of the local media industry's most innovative organizations, have announced a call for applications, inviting media organizations to apply to participate in a pilot project focused on helping local newsrooms develop revenue streams through branded content. Through an innovative partnership between the LMC and the LMA and funded by the Facebook…

Local Media Consortium Partners with Integral Ad Science to Deliver Better Results to Members for Brand Safety, Ad Fraud, and Viewability

Using Integral Ad Science's Automated Real-Time Platform, Local Media Consortium Members Can Seamlessly Eliminate Impression Waste, Streamline Workflow, Improve Inventory Quality, and Increase Revenue The Local Media Consortium (LMC), a strategic alliance of leading local media companies, today announced a new partnership with Integral Ad Science (IAS), a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence…

Local Media Consortium Partners with Integral Ad Science to Deliver Better Results to Members for Brand Safety, Ad Fraud, and Viewability

The Local Media Consortium (LMC), a strategic alliance of leading local media companies, today announced a new partnership with Integral Ad Science (IAS), a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere. By partnering with IAS, the LMC will enable its members – which include more than 75 local media companies representing more than 1,700 newspaper,…