Banner Before Header
Browsing Tag

Local Media

Local Media Consortium Announces Partnership with Digital Business Platform Piano

Collaboration will enhance audience engagement and revenue generation for local media members The Local Media Consortium, a strategic alliance of leading local media companies, today announced that it has partnered with Piano, the leading subscription management and customer experience technology provider, which will offer the LMC's members a suite of audience revenue generation and management solutions. Piano will enable LMC members to optimize the entire customer experience on a single platform, monetize content, and…

Local Media Consortium, Local Media Association, Google Launch “Support Local News” Ad Campaign

$15 million campaign encourages consumers, businesses and brands to subscribe, donate, advertise The Local Media Consortium and Local Media Association today announced the launch of a major ad campaign, "Support Local News," in partnership with the Google News Initiative. Backed by $15 million in funding from Google, the campaign will raise awareness of the need and importance of funding newsrooms through subscriptions, donations and advertising. As communities across the nation grapple with the coronavirus pandemic…

ZypMedia Expands Product and Engineering Leadership Team

Names Tushar Patel as Senior Vice President, Engineering and Sridhar Guthula as Senior Vice President, Product Management ZypMedia, the programmatic OTT platform built for local advertisers to reach their audiences across all digital screens, strengthens its product and engineering team with the addition of Tushar Patel as Senior Vice President (SVP) of Engineering and Sridhar Guthula as SVP of Product Management. Both Patel and Guthula will report to Chief Technology Officer and Co-founder Ramandeep Ahuja. "ZypMedia's…

SproutLoud Named Best Marketing Platform by Street Fight

"Being Recognized as an Industry-Leading Innovator by Street Fight, for the Second Year in a Row, Validates the Tremendous Amount of Investment, Resources and Commitment That We Dedicate to Helping Brands and Their Channel Partners or Locations Compete and Win in Local Markets." - Gary Ritkes, President of Sproutloud SproutLoud, the leader in Through Channel Marketing Automation, received the 2019 Street Fight Innovator Award for Best Marketing Platform. This is the second consecutive year that SproutLoud has won a top…

Local Media Consortium Announces Partnership with Facebook’s CrowdTangle

The Result Could Mean Making Social Insight Tools More Readily Available To Newsrooms The new partnership means Local Media Consortium's (LMC) members will have access to CrowdTangle's tools for real-time social media monitoring and tracking in newsrooms across the U.S. This partnership has resulted in the onboarding of 100 percent of the LMC's membership, which is comprised of more than 75 companies representing more than 1,700 digital news properties. The partnership enables the LMC members to onboard…