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Mastering Misinformation Brings Businesses and Communities Together

The internet is made of trillions of facts. And for many consumers, it’s the first port of call when it comes to finding an answer to something – whether it’s the opening times of the closest pharmacy, or the calories in a meal. But how often are they getting the correct answer? Worryingly, marketers believe that only 35% of the information about their brands online is accurate. But as consumers increasingly lean on the information they get from search to make their purchase decisions, misinformation is leading to a…

Are Disjointed and Misaligned SEO Benchmarks Impacting Content Management Practices?

Google may have changed its algorithm but SEO practices are still making a huge impact on the Content Management strategies, especially for small and mid-scale businesses. The Manifest's 2019 Small Business SEO Survey included 529 small businesses in the U.S. According to a latest report, only 36% of small businesses had an SEO strategy going into 2019, and nearly two-thirds were most likely to prioritize social media marketing, which does not have a proven direct impact on search rankings. MarTech Blog: Content…