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Local TV measurement

Lockard & Wechsler And Nielsen Announce Multi-Year Agreement For Local TV With Nielsen As Service Of Choice

Nielsen and Lockard & Wechsler announced that they have reached a multi-year agreement with Nielsen as their service of choice for Local TV measurement in all markets. Lockard & Wechsler, based in Irvington, New York, is a full service direct response marketing agency offering services such as media planning, buying and analytics. They are a long-time subscriber to Nielsen National TV data and have returned to the roster of valued Nielsen local clients after a brief hiatus, citing a number of factors, notably the…