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Localytics

Upland Software Acquires Localytics, Raises Guidance

Accretive acquisition adds $20 million in annualized revenues and leading mobile app personalization technology to Upland’s Customer Experience Management Cloud Upland Software, Inc., a leader in cloud-based enterprise work management software, has acquired Localytics, a leading provider of mobile app personalization and analytics solutions. With Localytics, Upland’s Customer Experience Management (CXM) Cloud sets the bar for rich mobile experiences, personalization, and real-time sentiment analysis across every digital…

TechBytes with Jude McColgan, CEO at Localytics

What is the CCPA law? What are the consequences of not complying? Similar to the Massachusetts data breach notification law that went into effect in April, and GDPR before that, CCPA is the latest in a line of user data compliance regulations designed to better protect the data of consumers while they browse the internet. These laws are a direct response to the lack of progress at the federal level for appropriate consumer protections and should serve as a reminder for companies to conduct privacy audits and cross-checks…

Movable Ink Announces Planned Expansion into Mobile Channel

Movable Ink has announced today at its annual Think Summit the company’s plans to expand into the mobile channel. As part of this initiative, the company has announced new partnerships with mobile marketing platform providers Airship, Braze, and Localytics. Movable Ink has also integrated with Branch to enhance the mobile app user experience through deep linking of dynamic content and to provide marketers with end-to-end attribution and performance tracking. At the same event, Movable Ink announced the launch of unique…

Galp Selects Localytics to Power Data-Driven Digital Customer Experience

Partnership Will Enable Galp to Accelerate Program to Personalize the Evodriver Platform Localytics, a digital intelligence platform for mobile and web engagement, announced that Galp, a publicly held, Portugal-based energy company, has selected Localytics to accelerate its digital customer engagement strategy. Localytics will enable Galp to develop unique, meaningful digital customer experiences through its EvoDriver mobile platform, allowing gas station and convenience store customers to pay through mobile wallet, as…

TechBytes with Stephen Mello, VP Product Marketing, Localytics

Tell us about your role and the team/technology you handle at Localytics. I am Vice President of Strategy, Product and Engineering. In this role, it is my job to ensure we understand the market, identify opportunities and seize these opportunities through the solutions we deliver to the market. In doing this, we prioritize design thinking to ensure that we have an “outside-in” customer focus to all we do at Localytics. Localytics started out 11 years ago as a Mobile Analytics company and since has expanded to include…

Localytics Launches Stages of Personalization Report and Personalization Performance Calculator to Help Brands Deliver More Targeted,…

Localytics, the leading end-to-end mobile engagement platform, announced the launch of its Stages of Personalization report and Personalization Performance Calculator to help brands better understand the sophistication level and impact of their mobile personalization efforts. With the Personalization Performance Calculator, enterprises can test how different combinations of personalization methods impact message performance and discover new techniques to deliver more effective mobile messages. Through the creation of the…

Localytics Prepares for 2019 Expansion on Heels of 2018 Customer Growth and Platform Enhancements to Strengthen Digital Intelligence and…

Localytics, the leading mobile engagement platform, announced an impressive close to 2018 with triple digit increase in sales bookings from the first half of the year to the second half. The company added to its customer roster by partnering with a number of new leading brands, including Bloomberg, Mass Mutual, Eurostar, Galp (Portugal), Honeywell, Humana, BlackRock and Live Nation. "The growth of digital has changed the way brands need to connect with their customers," said Jude McColgan, Localytics' CEO. "Consumers want…

Localytics Named a Leader in Gartner’s 2018 Magic Quadrant for Mobile Marketing Platforms

Localytics, the leading mobile engagement platform, announced it has been named a Leader in Gartner's 2018 Magic Quadrant for Mobile Marketing Platforms. Gartner's Magic Quadrant evaluates vendors within a particular market segment based on their completeness of vision and their ability to execute. According to the Gartner report, Leaders "possess the resources and acumen to deliver extensive mobile marketing capabilities guided by a clear, comprehensive view of mobile marketing's crucial role as the dominant engagement…

Localytics Launches a New Campaign Builder to Usher in the Next Era of Mobile Personalization

Localytics Enables Enterprise Marketers to Create Personalized, Multi-Step Campaigns That Are Triggered by User Behavior Across Channels Recently at Salesforce Connections, Localytics, the leading mobile engagement platform, announced a new Campaign Builder, built from the ground up to help enterprise marketers deliver a unique experience to each of their mobile users and build strong connective tissue between mobile and digital by factoring in user behavior across channels. The new Campaign Builder enables marketers to…

Localytics Data Privacy Services Help Enterprises Deliver Personalized Mobile Experiences Without Sacrificing Consumer Trust

New Services Helps Enterprises Go Beyond GDPR Compliance to Proactively Protect Their Users' Privacy Localytics, the leading mobile engagement platform, is expanding its data privacy services to help enterprises strike the right balance between providing the personalized mobile experiences that consumers want and ensuring consumer data is protected. 80% of consumers are more likely to do business with a company if it offers a personalized experience. That is especially true on mobile, yet recent events and data breaches…

Former Acquia Founding Director and Former CEO Tom Erickson Joins Localytics Board of Directors

Localytics Gains Momentum with New Customers, R&D Investments, Services Offerings, and Tom Erickson as a Strong Addition to its Board of Directors Localytics, the leading mobile engagement platform, is gaining momentum in helping the world's most powerful brands understand and engage with their mobile users. The company has recently signed a number of exciting new customers, including Bose, Fidelity, Bloomberg and Redbox, to join existing customers like The Weather Channel, HSN, BabyCenter, CVS, Hasbro and Macy's.…

Localytics Announces Tim Urban as ENGAGE 2017 Keynote Speaker

Urban Will Discuss 'AI and the Road to Superintelligence' This November At Fenway Park Localytics, the leading mobile engagement platform, announced that Tim Urban, the creator of the popular long-form, stick figure-illustrated blog Wait But Why and owner of the most watched TED Talk of 2016, will keynote the company's third annual ENGAGE conference at Fenway Park on November 14. Each year, Localytics ENGAGE brings together hundreds of the world's best marketers, product owners and thought leaders for a two-day event…