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Long-Term Growth

System1 Data Shows Worst Year Ever for Cannes Lions Film Winning Ads as Brands Prioritise Short Term Sales over Long-Term Growth

New research from effectiveness prediction agency System1 shows that the 2019 Cannes Lions Film winners were the least effective ads to win at Cannes in the last 10 years, with the majority of winning ads prioritising short term sales boost over long term brand growth. System1 has analysed all Film Grand Prix and Gold Lions winning ads since 2010 using its Ad Ratings platform which uses the emotional response that consumers have ads to predict long- and short-term growth potential on a 1-5 Star scale. Ad Ratings found…