Browsing Tag

L’Oreal

Former CMO of Calvin Klein, Marie Gulin-Merle Joins Google as Global VP of Ads Marketing

The former CMO of global fashion brand Calvin Klein, Marie Gulin-Merle is now part of the Ads Marketing business at Google. Marie served as the CMO and Chief Digital Officer of CK. CK is owned by PVH Corp. PVH also owns fashion brand- Tommy Hilfiger. Last month, Tommy Hilfiger announced their CMO- Michael Scheiner. It is still not confirmed if Michael will take on Marketing leadership for CK as well. PVH manages a diversified portfolio of brands — including CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo,…

Tencent and L’Oréal Pioneer New Marketing Solutions for “Digital China”

Tencent and L'Oréal Design Innovative Campaigns to Engage Users with Content That Drives Sales Conversions Tencent wowed international CMOs at Cannes once again. This year, the Chinese marketing leader shared innovative, ground-breaking ideas with brands and agencies from around the world at Cannes Lions International Festival of Creativities. Representatives from Tencent met with senior executives from L'Oréal at Cannes, engaging in spirited discussions about the latest changes in marketing today. The meeting was…

Why Buy Data When You Can Generate Your Own?

Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. The digital marketing industry is built on a foundation of consumer data used to define a target market - the trouble is that the majority of consumer data used by marketers is predefined and acquired from multiple sources. This results in weak campaign planning, performance data that is not aligned with business goals, and ultimately, sub-optimal results. The upcoming GDPR legislation wipes out the…

Traackr Raises $9 Million in Series B Funding to Fuel Influencer Marketing Technology for Global Brands

Workhorse Capital and Brandtech group You & Mr Jones Both Invest, Underscoring the Importance of Influencers in Modern Marketing Traackr, the influencer relationship management platform, announced it has raised $9 million in Series B funding led by Workhorse Capital, with participation from You & Mr Jones and existing investors. In 2017, 86 percent of marketers reported using influencer marketing, but measuring the ROI of influencer programs was the top challenge facing marketers. Traackr's data-driven software…