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Lumen Research

Bidstack Reveals Results of Independent Study by Lumen Research

Bidstack Group, the native in-game advertising group, has announced the results of an independent study which used eye tracking technology to measure and predict visual engagement with advertisements across several of its gaming titles. The study was carried out by Lumen Research Limited, an attention technology company which has developed eye tracking software. Eye tracking offers a scientific and objective measure of the reality of attention. Instead of asking questions about what people thought they saw, Lumen's…