Marketers Can Now Share Customer Segments, Affinities, and Other Metrics Between Lytics and Google Ad Campaigns for More Precise Targeting …
Lytics Enhances Customer Journeys with Salesforce Marketing Cloud Integration
Marketers Can Easily and Effectively Weave Campaigns Between Lytics and Salesforce Marketing Cloud Using Shared Insights Customer journeys just got …
TechBytes with Aaron Raddon, CTO at Lytics
Tell us about your role and the team/technology you handle at Lytics. I am the Co-Founder and CTO of Lytics. …
Lytics Announces StartSmart, Removing Complexity and Decreasing Time to Value of Marketing Technology Deployments
Program Empowers Marketing Teams to Launch Cross-Channel Marketing Program in 60 Days Lytics, the Customer Data Platform (CDP) that bridges …
Lytics Named a Strong Performer in Customer Data Platform Report by Independent Research Firm
Lytics, the first Customer Data Platform (CDP) built to bridge the gap between data and personalization, announced it has been …
Lytics Audience Discovery Unlocks Insights That Drive Outstanding Customer Experiences
Lytics, the leading Customer Data Platform (“CDP”) for marketers, announced the release of Audience Discovery, enabling enterprise marketers to unlock …
Lytics Audience Discovery Unlocks Insights That Drive Outstanding Customer Experiences
Lytics, the leading Customer Data Platform (“CDP”) for marketers, announced the release of Audience Discovery, enabling enterprise marketers to unlock …
Lytics Raises $35 Million to Extend Leadership Position in Customer Data Platform Market
JMI Equity-Led Investment to Accelerate Strategic Growth Initiatives in Product Development and Customer Success, and Expand Lytics’ Team Lytics, the …
Analytics Rising Brings Together Industry’s Top MarTech & Digital Marketing Voices, Views, and Practitioners
Cardinal Path, a leading marketing analytics firm, has assembled an all-star line-up comprising industry experts across the marketing technology (MarTech) …
Lytics Tops Award Count, Receives Highest Scores In Data Quality And Insights In Customer Data Platform Buyer’s Guide
The Leading CDP for Marketers Was Also Recognized for Highest Customer Satisfaction Scores in This First CDP Buyer’s Guide from …
Lytics Commits to Trust-Based Marketing
Calls for New Standard for Digital Marketing Industry Lytics Inc., the customer data platform company, unveiled its commitment to a …
Interview with Steve Lok, Global Head of Martech, The Economist
"There’s been a shift in our ability to connect growth directly to marketing resource spend, essentially creating another directly attributable …