Banner Before Header
Browsing Tag

Lytics

Lytics Predictive Audiences Gives Marketers the Tools to Build Accurate, Powerful Lookalike Models in Minutes

Identify customers at key stages of their lifecycle and deliver personalized experiences in real-time using the right data Lytics, the insights-first customer data platform (CDP) built for marketing teams, has released Lytics Predictive Audiences, a powerful tool that builds lookalike models that allows marketers to reach out to their customers with timely, personalized experiences delivered at key stages of the customer lifecycle. For the first time ever, marketers without data science expertise can take control of…

Customer Expectations are Changing as Digital Processes Streamline Experiences

How businesses can adapt and develop digital processes to new customer habits while staying true and connected to their existing clientele. As customers experience disruptions to their daily routines stemming from COVID-19, they are adapting to new systems powered by digitization that are reshaping their behaviors and preferences. How do businesses adapt to these changes and remain connected with their customers? Amid the COVID-19 pandemic, companies and communities have been forced to implement digital solutions to…

Lytics View Provides Marketers Important Customer Insights and Recommended Actions

Lytics View combines the right data + the right data science to shorten time to value for marketers using Lytics’ CDP technology Lytics, the customer data platform (CDP) built for marketing teams, improves your business performance by connecting the right data to Lytics’ powerful AI engine. The company announced the launch of its new product, Lytics View. Lytics View accelerates the time to value of the Lytics Customer Data Platform through a streamlined onboarding process resulting in marketer’s having access to…

Lytics Hires New President to Accelerate Future Growth Initiatives

Jascha Kaykas-Wolff, former CMO at Mozilla, joins the real-time CDP leader as its next phase of growth begins Lytics, the real-time Customer Data Platform (CDP), announced that Jascha Kaykas-Wolff will join the company in the newly created role of President. Mr. Kaykas-Wolff will initially be responsible for go-to-market strategy using his vast experience in product direction, customer success, and operations at the company. He will report directly to CEO and co-founder, James McDermott. Mr. Kaykas-Wolff brings a…

Lytics Successfully Completes the SOC 2 Type 2 Examination

Independent audit confirms Lytics’ commitment to data security Lytics, the real-time Customer Data Platform (CDP), announced that it successfully completed its Service Organization Control (SOC) 2 Type 2 examination. This audit milestone reflects the numerous data protection safeguards which the company has implemented since its founding as well as its continuing commitment to securing the data that flows through its CDP services, ensuring the data’s availability, and maintaining its confidentiality. Marketing…

Lytics Integration to Google Cloud BigQuery Breaks Down the Barriers to Collecting and Analyzing Customer Data at Scale

Lytics customers can easily access and analyze massive amounts of data in Google Cloud’s secure, scalable data warehouse environment Lytics, the real-time Customer Data Platform (CDP), announced today a built-in integration with Google Cloud BigQuery that will allow Lytics customers to move massive amounts of customer and raw data into Google’s cloud-based data warehouse environment for real-time analytics. Marketers now have a fast, simple way to aggregate data from a wide variety of sources and stage it in a secure,…

Lytics Announces Seamless Integration With Google Marketing Platform to Optimize Marketing Spend

Marketers Can Now Share Customer Segments, Affinities, and Other Metrics Between Lytics and Google Ad Campaigns for More Precise Targeting and Increased ROI Lytics, the real-time CDP, announced a new capability for customers to share data seamlessly between the Lytics Customer Data Platform (CDP) and Google Marketing Platform (GMP) through tight integration between the two solutions. This is a game-changer for marketers who need to target Google Ads more effectively and drive better ROI from their ad spend on the Google…

Lytics Enhances Customer Journeys with Salesforce Marketing Cloud Integration

Marketers Can Easily and Effectively Weave Campaigns Between Lytics and Salesforce Marketing Cloud Using Shared Insights Customer journeys just got more interesting with the announcement that Lytics has enhanced its customer data platform to integrate customer journey orchestration seamlessly with Salesforce Marketing Cloud (SFMC). Marketers can focus on experiences that meet their strategic marketing objectives with real-time visibility into what drives conversions. The move reflects a growing desire among marketers to…

TechBytes with Aaron Raddon, CTO at Lytics

Tell us about your role and the team/technology you handle at Lytics. I am the Co-Founder and CTO of Lytics. Our technology is best characterized as a stream-processing engine, used to support real-time decision-making, and is built on top of a graph-database which allows linking facts/knowledge. Lytics uses many AI/ML sub-systems to allow interpretation of the data and decision-making. Our primary language is Go and we use AI/ML services from third-party vendors, including many from Google Cloud, open-source libraries…

Lytics Announces StartSmart, Removing Complexity and Decreasing Time to Value of Marketing Technology Deployments

Program Empowers Marketing Teams to Launch Cross-Channel Marketing Program in 60 Days Lytics, the Customer Data Platform (CDP) that bridges the gap between data and decisions, announced the publicly available StartSmart program. With StartSmart, customers will go through an 8-week program of marketing strategy and tactics guidance leading to the launch of a cross-channel experience of their choice. While most data projects require well over a year or more to recognize value, Lytics’ step-by-step program helps marketers…

Lytics Named a Strong Performer in Customer Data Platform Report by Independent Research Firm

Lytics, the first Customer Data Platform (CDP) built to bridge the gap between data and personalization, announced it has been named a Strong Performer in the “The Forester New Wave™: B2B Customer Data Platforms, Q2 2019” report. “The Forester New Wave™: B2B Customer Data Platforms, Q2 2019” Forrester profiled the 13 most significant vendors in the emerging CDP market and ranked against 10 criteria as explained by Forrester principal analyst and report author Steven Casey in his blog post. Forrester reported that Lytics…

Lytics Audience Discovery Unlocks Insights That Drive Outstanding Customer Experiences

Lytics, the leading Customer Data Platform (“CDP”) for marketers, announced the release of Audience Discovery, enabling enterprise marketers to unlock insights about their customers that influence movement towards a conversion, maximizing engagement to increase conversions at a lower cost. “Audience Discovery is a game changer when it comes to discovering new attributes of people for delivering campaigns that actually resonate” Enterprise marketers are constantly tasked with creating more relevant, personalized…

Lytics Audience Discovery Unlocks Insights That Drive Outstanding Customer Experiences

Lytics, the leading Customer Data Platform (“CDP”) for marketers, announced the release of Audience Discovery, enabling enterprise marketers to unlock insights about their customers that influence movement towards a conversion, maximizing engagement to increase conversions at a lower cost. “Just having a centralized data source doesn’t solve marketing problems” Enterprise marketers are constantly tasked with creating more relevant, personalized experiences for their customers with the ultimate goal of increasing…

Lytics Raises $35 Million to Extend Leadership Position in Customer Data Platform Market

JMI Equity-Led Investment to Accelerate Strategic Growth Initiatives in Product Development and Customer Success, and Expand Lytics’ Team Lytics, the leading Customer Data Platform for marketers, announced the closing of a $35 million Series C investment round. The round was led by JMI Equity, a growth equity firm focused on investing in leading software companies, with participation from current investors Comcast Ventures, Two Sigma Ventures, Rembrandt Venture Partners and Voyager Capital. This investment will…

Analytics Rising Brings Together Industry’s Top MarTech & Digital Marketing Voices, Views, and Practitioners

Cardinal Path, a leading marketing analytics firm, has assembled an all-star line-up comprising industry experts across the marketing technology (MarTech) space and the talented people who leverage these tools to elevate their marketing programs through data-driven insights. Analytics Rising is a virtual summit that takes place October 11th, and is designed to help marketers navigate the explosive MarTech space to establish a stack and a strategy that delivers demonstrable value for their business. Partners and…

Lytics Tops Award Count, Receives Highest Scores In Data Quality And Insights In Customer Data Platform Buyer’s Guide

The Leading CDP for Marketers Was Also Recognized for Highest Customer Satisfaction Scores in This First CDP Buyer's Guide from the Relevancy Group Lytics, the leading CDP for marketers, announced its exceptional performance in industry research firm The Relevancy Group's (TRG) CDP Buyer's Guide for 2018. Lytics had the highest scores in five categories related to customer data quality and insights, and the highest overall scores in customer satisfaction. Lytics also won the most awards among the six vendors in the…

Lytics Commits to Trust-Based Marketing

Calls for New Standard for Digital Marketing Industry Lytics Inc., the customer data platform company, unveiled its commitment to a new paradigm for digital marketing: Trust-Based Marketing. The company launched this new initiative at the Gartner Digital Marketing Conference in San Diego. "Digital marketing is at an operational and ethical crossroads," said Lytics co-founder and CEO James McDermott. "We're all tired of lazy marketing that is intrusive, inefficient and that leaves customers frustrated and burned.…

Interview with Steve Lok, Global Head of Martech, The Economist

"There’s been a shift in our ability to connect growth directly to marketing resource spend, essentially creating another directly attributable revenue engine with an enormous amount of potential growth." What does digital transformation mean to you? Digital transformation is the holistic act – top to bottom, side to side – of a fundamental shift in how business is done in a particular industry or vertical, due to technology enablement. We see this across products, people, and processes – we spend countless resources…