Lytics

Lytics, a customer data platform (CDP), has been named in recent Forrester reports, Now Tech: Customer Analytics Technologies, Q1 2022 and New Tech: Account-Based Marketing, Q1 2022 Lytics, a customer data platform (CDP), has…
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Lytics CDP integrates with Amazon’s new advertising targeting API; Lytics customers can use hashed email and first-party cookies to retarget consumers on Amazon’s powerful DSP Lytics, a leading customer data platform (CDP) that improves…
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Lytics’ customer data platform gives real-time, behavioral insights to create unique brand experiences for customers Lytics, a customer data platform (CDP), announces that it has been positioned as a “Major Player” in the IDC…
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Analysts can use SQL to connect customer data straight from your data warehouse to create highly specific segments in Google Ads, LinkedIn, Amazon Ads and more Lytics, a leading customer data platform (CDP) that improves business outcomes…
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Lytics, a customer data platform (CDP), has been named a “Contender” in The Forrester New Wave™: B2B Standalone CDPs, Q4 2021. Lytics, a customer data platform (CDP), has been named a “Contender” in The Forrester New Wave™:…
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A growing number of businesses are focused on improving their personalization tactics, in an always-on marketing world where customers want the brands they interact with to know them better, what data and metrics should marketers be more…
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Mastek is partnering with Lytics to enable D2X (Direct to Stakeholder) transformation for their mutual clients. Mastek Inc. is partnering with Lytics to enable D2X (Direct to Stakeholder) transformation for their mutual clients. This…
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Lytics customers now have access to Versium’s industry leading identity resolution technology and insights data to improve the effectiveness of digital advertising. Versium and Lytics announced a partnership enabling Lytics customers to…
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Developers can better support marketing teams in their transformation by using customer data extracted from the data warehouse to deliver highly targeted marketing Lytics, a leading customer data platform (CDP) that improves marketing…
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Lovepop realizes up to 5% revenue per email send increase through integration with Shopify and Lytics Lytics, a leading customer data platform (CDP) that improves marketing outcomes using first-party data, today announces an integration…
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Lytics Cloud Connect allows brands to seamlessly combine first-party data insights from their cloud-based data warehouses with real-time recommendations using a customer data platform (CDP) strategy that reduces duplicate data stores…
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Identify customers at key stages of their lifecycle and deliver personalized experiences in real-time using the right data Lytics, the insights-first customer data platform (CDP) built for marketing teams, has released Lytics Predictive…
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How businesses can adapt and develop digital processes to new customer habits while staying true and connected to their existing clientele. As customers experience disruptions to their daily routines stemming from COVID-19, they are…
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Lytics View combines the right data + the right data science to shorten time to value for marketers using Lytics’ CDP technology Lytics, the customer data platform (CDP) built for marketing teams, improves your business performance by…
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Jascha Kaykas-Wolff, former CMO at Mozilla, joins the real-time CDP leader as its next phase of growth begins Lytics, the real-time Customer Data Platform (CDP), announced that Jascha Kaykas-Wolff will join the company in the newly…
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Independent audit confirms Lytics’ commitment to data security Lytics, the real-time Customer Data Platform (CDP), announced that it successfully completed its Service Organization Control (SOC) 2 Type 2 examination. This audit milestone…
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Lytics customers can easily access and analyze massive amounts of data in Google Cloud’s secure, scalable data warehouse environment Lytics, the real-time Customer Data Platform (CDP), announced today a built-in integration with Google…
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Marketers Can Now Share Customer Segments, Affinities, and Other Metrics Between Lytics and Google Ad Campaigns for More Precise Targeting and Increased ROI Lytics, the real-time CDP, announced a new capability for customers to share…
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Marketers Can Easily and Effectively Weave Campaigns Between Lytics and Salesforce Marketing Cloud Using Shared Insights Customer journeys just got more interesting with the announcement that Lytics has enhanced its customer data…
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