MAGNA Archives — MarTech Series

Nexxen and MAGNA Report Finds Using Audience Data to Inform CTV Creative Optimization Increases Lower Funnel Impact

Insights Globe Newswire - December 11, 2024

With Demand Surging, Adlook is Now Widely Available in the U.S.

Customer Experience Management MTS Staff Writer - June 15, 2023

Comscore Selected as Preferred Partner for Nbcuniversal’s Local Advertising Currency

Customer Experience Management PRNewswire - May 19, 2023

Out of Home Advertising up 20.7%, Exceeding Revenue Record Set Pre-COVID in 2019

Customer Experience Management PRNewswire - March 29, 2023

Ripple Partners with Blockchain Founders Fund to Accelerate Web3 Adoption

Customer Experience Management PRNewswire - March 16, 2023

New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV Are 2x More Favorable than Traditional TV Ads

Customer Experience Management Business Wire - January 19, 2023

New Study by MAGNA & GumGum Reveals Brands Can Stand Out on Connected TV by Utilizing Overlay Ads to Capture Audience Attention

Analytics Globe Newswire - May 3, 2022

Research Shows Increased Interest in Advanced Addressable Direct Mail for Leading Brands

Brand Safety Business Wire - June 8, 2021

MAGNA Appoints Elijah Harris as its First-Ever EVP, Global Digital Partnerships and Media Responsibility

Content Business Wire - June 2, 2021

Study: Ad Personalization Offers a Key to Forming Stronger Personal Connections

Native & Programmatic Advertising MTS Staff Writer - October 15, 2020

Roku, MAGNA and IPG Media Lab Study Reveals Advertisers Benefit 4X From Brand Experiences That Help Consumers Find Free Content

Entertainment MTS Staff Writer - September 12, 2020

IAB Names David Cohen President

Native & Programmatic Advertising PRNewswire - March 10, 2020

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